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PIKProf Bobby Duffy — no licensed photograph is available, so the academic plate is shown instead.

Academic

Prof Bobby Duffy

Professor of Public Policy and Director of the Policy Institute, Policy Institute, King's College London

Policy Institute, King's College London is based in Cities of London and Westminster — the organisation’s base, not a personal address.

Press citations

2

Topics

2

Hospital discharge / bed-blocking

Last quoted

Aug 2026

Prof Bobby Duffy: key facts

Kind of voice
Academic
Role
Professor of Public Policy and Director of the Policy Institute
Organisation
Policy Institute, King's College London
Organisation based in
Cities of London and Westminster
Quoted on
Hospital discharge / bed-blocking, Cancer
Tracked press citations
2
Most recently quoted
27 Aug 2026

Who Prof Bobby Duffy is

Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King's College London, where he leads a team of public policy specialists connecting research with policy. Prior to joining King's in 2018, he was Managing Director of Public Affairs for Ipsos MORI and Global Director of the Ipsos Social Research Institute, working across around 30 countries. He has been seconded to the UK Prime Minister's Strategy Unit and was a fellow at the Centre for Analysis of Social Exclusion at LSE. He is known for research on how public perceptions of the NHS diverge from reality, including a Health Foundation-supported study on misperceptions that risk undermining views of the health service's sustainability. He is a trustee of British Future and a Senior Fellow of the Munk School of Global Affairs and Public Policy at the University of Toronto.

“Research last summer from Prof Bobby Duffy at King's College London found that 86% of people said there was a great or fair amount of tension between immigrants and people born in the UK – an increase from 74% in 2023, before Labour was elected.”

References for this biography

  1. 1.Bobby Duffy | King's College London — Current role title, organisation, board memberships, book publications, and prior career at Ipsos
  2. 2.Professor Bobby Duffy | EPR HPRU – NIHR — Confirms role at King's, prior Ipsos MORI positions, and involvement in NIHR health research unit
  3. 3.Misperceptions about NHS risk undermining views of its sustainability | King's College London — Establishes Duffy's quoted NHS public perception research supported by the Health Foundation
  4. 4.Bobby Duffy – Research Funding | King's College London Research Portal — NIHR grant co-investigatorship and ESRC funding, confirming health research funding record
  5. 5.Professor Bobby Duffy | Contributor | Health Service Journal — Confirms Duffy's identity as a named contributor to HSJ, establishing his presence in UK health press
  6. 6.Bobby Duffy (@BobbyDuffyKings) / X — Confirms X/Twitter account self-identified as Professor of Public Policy and Director of the Policy Institute, KCL
  7. 7.The Policy Institute | LinkedIn — Confirms Policy Institute head office address as 22 Kingsway, London WC2B 6LE

Notable achievements

  • Led Health Foundation-supported Policy Institute research on public misperceptions of NHS performance, published April 2021 Source ↗
  • Co-investigator on NIHR-funded Emergency Preparedness and Response Health Protection Research Unit project (£1,889,828; 2020–2025) Source ↗
  • Published 'The Perils of Perception – Why we're wrong about nearly everything' (Atlantic Books), released in 12 countries Source ↗

What Prof Bobby Duffy has said

Where Prof Bobby Duffy has been quoted

  1. From the NHS to new homes, Starmer’s successes and setbacks – in chartstheguardian.com · 27 Aug 2026
  2. The right’s culture war over prostate cancer screening is damaging trust in medicine | Polly Toynbeetheguardian.com · 27 Aug 2026

Related media coverage

Recent UK press coverage of their topics — not necessarily citing them directly.

Contact & links

Organisational contact points only, each taken from a page the organisation publishes itself. No personal or direct contact details are held or shown.

Professors, researchers and think-tank analysts quoted on the strength of their research rather than a clinical role. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 5 Oct 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.