MGProfessor Martin Green OBE — no licensed photograph is available, so the sector leader plate is shown instead.

Sector leader

Professor Martin Green OBE

chief executive of Care England

Press citations

25

Topics

3

Adult social care & reform

Last quoted

Oct 2026

first cited Sept 2026

Professor Martin Green OBE: key facts

Kind of voice
Sector leader
Role
chief executive of Care England
Quoted on
Adult social care & reform, NHS & care workforce/staffing, Dementia
Tracked press citations
25
Most recently quoted
4 Oct 2026
First quoted
8 Sept 2026

“His deep understanding of the social-care and TEC ecosystem, his track record of driving change and his commitment to putting people at the heart of services make him a powerful partner for our membership, sector but most importantly putting people at the heart of our work.”

What Professor Martin Green OBE has said

  • “Professor Green has had an extensive career in NGO development, both in the UK and internationally, and is chief executive of Care England, the largest representative body for independent social care services in the UK.”

    Chief Executive of Care England · Adult social care & reform · 4 Oct 2026 · BREAKING: Professor Martin Green OBE, CEO of Care England, will speak at the Leaders in Care Conference 2026 ↗

  • “The Spring Statement offered little reassurance for adult social care providers. While it focused on the wider economic outlook, it did not address the mounting pressures facing the social care sector.”

    Chief Executive of Care England · Adult social care & reform · 30 Sept 2026 · ‘Spring Statement offered little reassurance to care providers,’ Care England says ↗

  • “Nursing providers are supporting people with increasingly complex health needs, and that care requires skilled staff, clinical oversight and the right level of funding to deliver it safely.”

    Chief Executive of Care England · Adult social care & reform · 30 Sept 2026 · 5% rise in NHS care home payments to cover nursing costs ↗

  • “Adult social care is one of the largest and most complex responsibilities a council holds and, frankly, one of the least understood. Councils with social care responsibilities spend around two-thirds of their entire budgets on adult and children's social care combined.”

    Chief Executive of Care England · Adult social care & reform · 30 Sept 2026 · Calls for Councillors to make adult social care a top priority following local elections ↗

  • “This government made the right promises on social care, and where it has delivered, our scorecard says so plainly. But too much of what was promised exists only on paper.”

    Chief Executive of Care England · Adult social care & reform · 30 Sept 2026 · Care England rates the last government “requires improvement” on social care ↗

  • “A falling vacancy rate looks like good news, and the government will be tempted to present it as such. But a vacancy rate tells you how many posts are filled today. It does not tell you whether the pipeline filling them is stable or sustainable.”

    CEO of Care England · NHS & care workforce/staffing · 30 Sept 2026 · Social care’s improving workforce figures mask a growing concern with no plan to address ↗

  • “What I want to see is technology used to enable people to understand the journey of individuals through the system, from diagnosis right the way through to needing high-level support. That will be a game changer.”

    Chief Executive at Care England · Dementia · 30 Sept 2026 · The Future of Dementia Care: How People-Centered Technology is Driving Change in 2025 ↗

  • “the Prime Minister had made social care central to his premiership and that hope had begun to return to the sector — but warned that continuing with the proposals risked that hope 'curdling into the same disillusionment care workers have felt for a decade.'”

    Care England · NHS & care workforce/staffing · 29 Sept 2026 · Care Sector Warns Earned Settlement Plans Could Deepen Workforce Crisis ↗

  • “Social care is being asked to do more than ever, with less and less funding to meet the demand – supporting prevention, enabling hospital discharge, reducing pressure on the NHS, strengthening neighbourhood health models, supporting unpaid carers and contributing to local economic growth.”

    Chief Executive of Care England · Adult social care & reform · 9 Sept 2026 · New report calls for adult social care to be labelled ‘a national priority’ ↗

  • “What will decide whether this becomes the turning point the sector needs is the substance of the delivery that follows. Our members will want to know what will this look like and how it will be funded, and they will rightly want to see the ambition set out… matched by the money to deliver it before they can really believe that meaningful change is on the way.”

    chief executive of Care England · Adult social care & reform · 9 Sept 2026 · Industry reacts to Burnham’s adult social care plan ↗

  • “The independent sector is resilient, but it is facing unprecedented challenges due to the recent changes to Employers' National Insurance Contributions and the increase in the National Living Wage. These rising costs are putting immense pressure on providers, and they need support to navigate these difficult times.”

    chief executive of Care England · Adult social care & reform · 8 Sept 2026 · Providers call on council to rethink dementia hubs plan ↗

  • “The government cannot continue turning a blind eye to the social care funding crisis. While the National Minimum Wage increase is vital for care workers, it is meaningless without the funding to sustain it. Providers are already struggling to stay afloat, and we are now at a tipping point where closures and service reductions are becoming inevitable.”

    Chief Executive of Care England · Adult social care & reform · 8 Sept 2026 · Low pay commission report exposes social care workforce crisis ↗

  • “For years, the sector has been propping itself up with dwindling resources, rising costs and mounting vacancies. International recruitment wasn't a silver bullet, but it was a lifeline. Taking it away now, with no warning, no funding, and no alternative, is not just short-sighted – it's cruel.”

    Chief Executive of Care England · Adult social care & reform · 8 Sept 2026 · Concern over plan to halt care worker visas ↗

  • “This is a crushing blow to an already fragile sector. The Government is kicking us while we're already down. For years, the sector has been propping itself up with dwindling resources, rising costs, and mounting vacancies. International recruitment wasn't a silver bullet, but it was a lifeline. Taking it away now, with no warning, no funding, and no alternative, is not just short-sighted – it's cruel.”

    CEO of Care England · Adult social care & reform · 8 Sept 2026 · What does the government’s new Immigration White Paper actually change? ↗

  • “We are pleased to see the government responding seriously to the Committee's warnings. But pledges must turn into action. The cost of inaction is already mounting from unmet need and workforce strain to NHS pressures and fraying local authority budgets. It's vital that the Casey Commission now proceeds with urgency, transparency, and ambition.”

    CEO of Care England · Adult social care & reform · 8 Sept 2026 · Care England replies to Government’s “Cost of Inaction” response, urging speed on social care reform ↗

  • “With dementia, there are things that can be done to support people to live the best life possible. There is not currently an understanding that dementia care needs to be a priority – if dementia was something that affected children, society's approach would be much different.”

    chief executive of Care England and independent sector dementia champion for the Department of Health and Social Care · Dementia · 8 Sept 2026 · Dementia advocates discuss strategies for supporting independence and pain management ↗

  • “This decision is both unacceptable and offensive to a large section of our society. The government must commit to a clear, robust plan for dementia care. Removing these targets eliminates accountability, allowing individuals to fall through the cracks and be denied the care and support they need and are entitled to.”

    chief executive of Care England · Dementia · 8 Sept 2026 · ‘Nearly a million voices muted by Streeting scrapping dementia targets’ says Care England ↗

  • “Food is an important part of good quality care, it provides, not only social interaction, but also nutritional balance and is vital in delivering quality of life.”

    Chief Executive of Care England · Adult social care & reform · 8 Sept 2026 · 98% of care homes are still seeing rapid cost increases, research shows ↗

  • “It is deeply concerning to read that people often feel alone in navigating their care journey and are forced to rely on voluntary groups to bridge the gaps. At the same time, the report affirms what we know to be true: that person-centred, compassionate care delivered by trained professionals in environments tailored to individual needs can transform lives.”

    Chief Executive of Care England · Dementia · 8 Sept 2026 · Care England echos CQC calls for a joined-up dementia care strategy ↗

  • “Vivaldi's data pipeline is critical step forward for the sector. I encourage care providers to sign up and start contributing to the data that will improve outcomes for residents, families and staff across the sector, while informing policy decisions at regional and national levels.”

    Professor · Adult social care & reform · 8 Sept 2026 · ‘Ground-breaking’ report on infections and outbreaks shared in Parliament ↗

  • “the sector will continue to struggle to recruit and retain the necessary staff”

    CEO of Care England · NHS & care workforce/staffing · 8 Sept 2026 · EDITOR’S VIEW: Care Worker Visa changes another painful setback for the sector ↗

  • “Michael has produced a fantastic book in which he goes through all the issues related to supporting somebody who's living with dementia. One of the things that really came through for me was the fact that we need to shift the system from being risk-averse to being risk-aware.”

    Chief Executive of Care England · Dementia · 8 Sept 2026 · Behind closed doors: Campaigner’s lessons after 9 years living in a care home with his wife ↗

  • “I'm delighted to have been able to feed into the work of the Health and Social Care Committee, which has produced this timely report highlighting how physical activity can play a huge role in the Government's shift to prevention.”

    chief executive of Care England · Adult social care & reform · 8 Sept 2026 · Physical activity as important as medication for keeping older people healthy and happy, MPs say ↗

  • “Care England warmly welcomes a Prime Minister who has chosen to spend the second week of his premiership standing in a care home and telling the country that social care matters, because a sector that had grown used to being an afterthought in Westminster has noticed the change in tone and has allowed itself to hope again.”

    chief executive of Care England · Adult social care & reform · 8 Sept 2026 · Care England responds to the Prime Minister’s social care speech and cross-party talks ↗

Where Professor Martin Green OBE has been quoted

  1. Professor Martin Green OBE announced as chair of the TEC Services Association (TSA)carehomeprofessional.com · 4 Oct 2026
  2. BREAKING: Professor Martin Green OBE, CEO of Care England, will speak at the Leaders in Care Conference 2026carehomeprofessional.com · 4 Oct 2026
  3. ‘Spring Statement offered little reassurance to care providers,’ Care England sayscarehomeprofessional.com · 30 Sept 2026
  4. 5% rise in NHS care home payments to cover nursing costscommunitycare.co.uk · 30 Sept 2026
  5. Calls for Councillors to make adult social care a top priority following local electionscarehomeprofessional.com · 30 Sept 2026
  6. Care England rates the last government “requires improvement” on social carecarehomeprofessional.com · 30 Sept 2026
  7. Social care’s improving workforce figures mask a growing concern with no plan to addresscarehomeprofessional.com · 30 Sept 2026
  8. The Future of Dementia Care: How People-Centered Technology is Driving Change in 2025carehomeprofessional.com · 30 Sept 2026
  9. Care Sector Warns Earned Settlement Plans Could Deepen Workforce Crisisthecareruk.com · 29 Sept 2026
  10. New report calls for adult social care to be labelled ‘a national priority’caring-times.co.uk · 9 Sept 2026
  11. Industry reacts to Burnham’s adult social care plancaring-times.co.uk · 9 Sept 2026
  12. Providers call on council to rethink dementia hubs plancarehomeprofessional.com · 8 Sept 2026
  13. Low pay commission report exposes social care workforce crisiscarehomeprofessional.com · 8 Sept 2026
  14. Concern over plan to halt care worker visaslgcplus.com · 8 Sept 2026
  15. What does the government’s new Immigration White Paper actually change?carehomeprofessional.com · 8 Sept 2026
  16. Care England replies to Government’s “Cost of Inaction” response, urging speed on social care reformcarehomeprofessional.com · 8 Sept 2026
  17. Dementia advocates discuss strategies for supporting independence and pain managementcarehomeprofessional.com · 8 Sept 2026
  18. ‘Nearly a million voices muted by Streeting scrapping dementia targets’ says Care Englandcarehomeprofessional.com · 8 Sept 2026
  19. 98% of care homes are still seeing rapid cost increases, research showscarehomeprofessional.com · 8 Sept 2026
  20. Care England echos CQC calls for a joined-up dementia care strategycarehomeprofessional.com · 8 Sept 2026
  21. ‘Ground-breaking’ report on infections and outbreaks shared in Parliamentcarehomeprofessional.com · 8 Sept 2026
  22. EDITOR’S VIEW: Care Worker Visa changes another painful setback for the sectorcarehomeprofessional.com · 8 Sept 2026
  23. Behind closed doors: Campaigner’s lessons after 9 years living in a care home with his wifecarehomeprofessional.com · 8 Sept 2026
  24. Physical activity as important as medication for keeping older people healthy and happy, MPs saycarehomeprofessional.com · 8 Sept 2026
  25. Care England responds to the Prime Minister’s social care speech and cross-party talkscarehomeprofessional.com · 8 Sept 2026

Related media coverage

Recent UK press coverage of their topics — not necessarily citing them directly.

Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 5 Oct 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.