Tinuke Awe: key facts
- Kind of voice
- Sector leader
- Role
- Co-founder
- Organisation
- Five X More CIC
- Organisation based in
- Bermondsey and Old Southwark
- Quoted on
- Hospital discharge / bed-blocking
- Tracked press citations
- 1
- Most recently quoted
- 27 Aug 2026
Who Tinuke Awe is
Tinuke Awe is co-founder of Five X More CIC, a Community Interest Company incorporated in June 2020 and registered in London, which campaigns to improve maternal health outcomes for Black women and birthing people in the UK. She co-founded the organisation in 2019 alongside Clotilde Abe after research documented that Black women were significantly more likely to die during pregnancy and childbirth than white women. Five X More launched the UK's first Black Maternal Health Awareness Week in 2020 and has led parliamentary lobbying, professional training, and original research, including nationwide Black Maternity Experiences surveys. Awe gave a TEDxLondon talk in January 2025 and has been quoted extensively in national media calling for structural reform of maternity services and for government to set explicit targets to close the maternal mortality gap. She also founded Mums & Tea, a community platform connecting Black mothers, and holds a first-class honours degree in psychology.
“For too long, Black women have been ignored in maternity care, and the recommendations in this report highlight that change is overdue. We believe now is the time to act. Fix it for Black women, fix it for all women.”
References for this biography
- 1.Meet the Team — FIVEXMORE — Confirms Tinuke Awe as co-founder of Five X More CIC and founder of Mums & Tea
- 2.About — FIVEXMORE — Confirms the government petition gained over 187,000 signatures and was debated in parliament on 19 April 2021; sets out organisation's lobbying and NHS advocacy work
- 3.Tinuke Awe | Baby Lifeline — Third-party profile confirming Five X More launched in 2019, Awe's TEDx speaker status, and the organisation's role in influencing national policy and parliamentary debates
- 4.FIVE X MORE CIC overview — Companies House — Confirms legal status (CIC), incorporation date (9 June 2020), and registered office address: Unit 201 Kala Studios Biscuit Factory Business Complex, Drummond Road, London, SE16 4DG
- 5.Women of the Year 70th anniversary — GlobeNewswire — Confirms Tinuke Awe and Clotilde Abe received the Gilead Kite Women of the Year Award for Health Equity in 2024
- 6.Black maternal health — Women and Equalities Committee, House of Commons — Identifies Awe as co-founder and director of Five X More giving evidence to the select committee; credits Five X More for putting the issue on the political and public health agenda
- 7.Tinuke Awe & Clotilde Abe — TEDxLondon — Confirms TEDxLondon talk in January 2025 and background detail on Five X More's founding and advocacy work
- 8.Five X More: First UK Black Women's Maternal Health Awareness Week | GP Care Group — Confirms launch of first UK Black Maternal Health Awareness Week in September 2020 and quotes Tinuke Awe as co-founder
- 9.About us — Learning with Ez — Self-authored page confirming Awe as co-founder of Five X More CIC and her first-class honours degree in psychology; also confirms LinkedIn URL
- 10.Black Maternal Health Can't Wait Any Longer — HuffPost UK — Recent (2025) press quote from Tinuke Awe as co-founder of Five X More calling for structural change to maternity services
Notable achievements
- Co-led a government petition that gained over 187,000 signatures, resulting in the first-ever parliamentary debate on Black maternal healthcare on 19 April 2021. Source ↗
- Received the Gilead Kite Women of the Year Award for Health Equity in October 2024 (jointly with co-founder Clotilde Abe). Source ↗
- Launched the UK's first Black Maternal Health Awareness Week in September 2020. Source ↗
- Five X More evidence cited in the House of Commons Women and Equalities Committee report on Black maternal health (2023), with Awe identified as co-founder and director giving evidence. Source ↗
- Delivered a TEDxLondon talk in January 2025 titled 'The fight to save Black mothers' lives'. Source ↗
Recent social activity
Where Tinuke Awe has been quoted
- Systemic racism affects maternity care for black women in England, say MPstheguardian.com · 27 Aug 2026
Related media coverage
Recent UK press coverage of their topics — not necessarily citing them directly.
Contact & links
- Websitehttps://fivexmore.orgpublished here ↗
- Staff pagehttps://fivexmore.org/meet-the-team
- Xhttps://x.com/TinukeAwepublished here ↗
- LinkedInhttps://www.linkedin.com/in/atinukeawe/published here ↗
Organisational contact points only, each taken from a page the organisation publishes itself. No personal or direct contact details are held or shown.
Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 5 Oct 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.