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01  Voice · Sector leader · Cosmetic procedures & aesthetics

Sector leader

Ashton Collins

Director, Save Face

Press coverage by month · bar height shows relative volume
Dec 2025Jan 2026FebMarAprMayJuneJulyAugSeptOctNovto date
Also cited

Quoted in the press on 1 topic since 20 Mar 2024

Where their coverage sitsTop 20–50%

Voices are sorted into four fixed groups by how much press coverage they have had across all topics, from the top 5% down to the lower half. The lit step is Ashton Collins’s group.

02  Quoted on · 1 of 29 topics

Open the topic

Ashton Collins: key facts

Kind of voice
Sector leader
Role
Director
Organisation
Save Face
Press coverage
Also cited
Most recently quoted
31 Oct 2026
First quoted
20 Mar 2024

03  Profile

Who Ashton Collins is

Ashton Collins is a director of Save Face, a register of medical aesthetic practitioners and clinics that have passed a 116-point assessment. She says she came up with the idea for Save Face in 2013 after reading the Keogh report, when she was working in the health and safety sector with experience of managing accreditation models.

Save Face accredits only doctors, dentists, nurses, midwives and prescribing pharmacists, and has been accredited by the Professional Standards Authority since 2016. Collins appears in the media on the risks of cut-price Botox and fillers, cosmetic tourism and liquid BBLs. She has given oral and written evidence to the House of Commons Women and Equalities Committee on the health impacts of breast implants and other cosmetic procedures.

In that evidence she argued for a dedicated enforcement task force, saying regulators work in silos and existing laws are not enforced effectively.

Notable achievements

  1. 01

    Gave oral evidence to the House of Commons Women and Equalities Committee on the health impacts of breast implants and other cosmetic procedures (14 May 2025 session, Panel 2). Source ↗

  2. 02

    Submitted written evidence to the Committee's inquiry into the health impacts of breast implants and other cosmetic procedures (BIP0063). Source ↗

  3. 03

    Was invited back by the Women and Equalities Committee to give evidence a second time; the Committee's events page lists her as a witness on 9 September 2026. Source ↗

  4. 04

    Is the founder-director of Save Face, which has been accredited by the Professional Standards Authority since 2016. Source ↗

04  The signal · where Ashton Collins sits on cosmetic procedures & aesthetics

Leading

One of the voices most often quoted in the press on cosmetic procedures & aesthetics.

Placed by press coverage on this topic only, not across all topics.

  1. Ashton Collins portraitAshton CollinsSector leaderDirector, Save FaceLeading
  2. Nora Nugent portraitNora NugentClinicianConsultant Plastic Surgeon and co-owner/Director; Immediate Past President of BAAPS (President 2024–2026), Purity BridgeLeading
  3. Dr Ahmed El MuntasarClinicianFounder and Medical Director; NHS GP, The Aesthetics Doctor (Dr Ahmed Clinics Ltd)Leading
  4. Dr Sophie Shotter portraitDr Sophie ShotterSector leaderPresident, British College of Aesthetic Medicine (BCAM)Leading
  5. Keith AllisonClinicianMr, Royal College of Surgeons of EnglandLeading
  6. Dr. Jennifer OwensAcademicMedical expert from The Glow ClinicLeading

Showing the voices at the top of the topic · See every voice on the topic →

05  On the record · press

What Ashton Collins has said

By outlet · bar length shows relative volume
  • aol.co.uk
  • bbc.co.uk
  • bbc.com
  • hellorayo.co.uk
  • nursinginpractice.com

Where Ashton Collins has been quoted

  1. Turkish cosmetics firm upsells potentially deadly BBL surgery to unsuspecting Brits in Mirror probeaol.co.uk · 31 Oct 2026
  2. Government proposes doctors-only liquid BBLs and qualified-only vampire facials in Englandnewsanyway.com · 26 Oct 2026
  3. New rules to crackdown on 'cosmetic cowboys'hellorayo.co.uk · 21 Oct 2026
  4. Nurses included in government crackdown on high-risk cosmetic treatmentsnursinginpractice.com · 21 Oct 2026
  5. Founder of safety group in Leeds backing calls for action on high-risk aesthetic treatmentshellorayo.co.uk · 14 Sept 2026
  6. Britons at risk from Brazilian butt-lifts in cosmetic surgery 'Wild West' - AOLaol.co.uk · 11 Sept 2026
  7. Women needing ‘ongoing district nurse care’ after cosmetic procedure complicationsnursinginpractice.com · 10 Sept 2026
  8. ‘Threats leave people terrified’ to speak out on backstreet cosmetic proceduresgloucestershirelive.co.uk · 10 Sept 2026
  9. "What Did She Expect?" -- The Sexism and Classism Behind The UK's Aesthetics Safety Crisismarieclaire.co.uk · 4 Sept 2026
  10. 'Lip King' banned from carrying out BBLs in two UK areas before woman's deathbbc.co.uk · 22 Jul 2026
  11. Harley Street’s battle against the Botox and boob job merchantstelegraph.co.uk · 15 Jul 2026
  12. BBL surgery: Di dark side of Brazilian butt lift boombbc.com · 7 Jul 2026
  13. The dark side of the Brazillian butt lift boombbc.com · 5 Jul 2026
  14. Harley Street doctors raise alarm over rise in 'hotdesking' Botox hotelsaol.co.uk · 18 Mar 2026
  15. How Harley Street is overrun by rogue practitioners and influencersdailymail.co.uk · 11 Mar 2026
  16. Facial disfigurement & sepsis - how cheap clinics are hiding in Harley Streetthesun.co.uk · 10 Mar 2026
  17. Scotland’s lack of regulation on fillers/Botox causing harmbbc.co.uk · 20 Mar 2024

How we found the articles that name Ashton Collins: we searched news for these terms.

  • cosmetic procedures
  • non-surgical cosmetic procedures
  • Botox
  • botulinum toxin
  • dermal fillers
  • cosmetic fillers
  • lip fillers
  • aesthetic medicine

Also searched with “cosmetic procedures” in each of 8 national papers, and in the Guardian by editor tag. Every term for Cosmetic procedures & aesthetics

Verbatim

“I was appalled by the casual way the su”
Save Face, the UK's leading Government-approved register · Cosmetic procedures & aesthetics · aol.co.uk · 31 Oct 2026 · Read the article
“Ashton Collins, director of Save Face, said the consultation lets the public, practitioners and experts help shape the final framework. "We urge everyone to respond," she said.”
director of Save Face · Cosmetic procedures & aesthetics · newsanyway.com · 26 Oct 2026 · Read the article
“For too long, non-healthcare practitioners have exploited a regulatory loophole to carry out high-risk procedures, including liquid BBLs and facelifts, on members of the public.”
Co-founder of Save Face, the register for safe medical aesthetic practitioners · Cosmetic procedures & aesthetics · hellorayo.co.uk · 21 Oct 2026 · Read the article
“For too long, non-healthcare practitioners have exploited a regulatory loophole to carry out high-risk procedures, including liquid BBLs and facelifts, on members of the public.”
Director of government-approved practitioner register Save Face · Cosmetic procedures & aesthetics · nursinginpractice.com · 21 Oct 2026 · Read the article
“the risks to patients "have now escalated to a point where I don't think anybody could have imagined", with unqualified practitioners "performing plastic surgery procedures involving scalpels and vast quantities of anaesthetic in people's living rooms and in dingy salons on the high street"”
co-founder of Save Face, the register for safe medical aesthetic practitioners · Cosmetic procedures & aesthetics · hellorayo.co.uk · 14 Sept 2026 · Read the article
“To date we have helped over 1,200 women who have had either liquid BBL or liquid breast augmentation complications. Over 50% of those women have had sepsis and been hospitalised.”
Director of Save Face, a register of practitioners · Cosmetic procedures & aesthetics · aol.co.uk · 11 Sept 2026 · Read the article
“'Over 50% of those women have had sepsis, have been hospitalised,' she told the committee. 'A further 40% of those have needed extensive corrective surgery, ongoing district nurse care, and I can't stress strongly enough how much of an impact that's had on their lives.'”
director of Save Face – an approved register of accredited practitioners who carry out non-surgical cosmetic procedures · Cosmetic procedures & aesthetics · nursinginpractice.com · 10 Sept 2026 · Read the article
“They're performing facelifts, blepharoplasties, intimate procedures, liposuction – all without consequence.”
co-founder of Save Face, the register for safe medical aesthetic practitioners · Cosmetic procedures & aesthetics · gloucestershirelive.co.uk · 10 Sept 2026 · Read the article
“Basically, 'what did you expect' is the vibe.”
Director of Save Face · Cosmetic procedures & aesthetics · marieclaire.co.uk · 4 Sept 2026 · Read the article
“Since 2023 we have been campaigning for a national law that would make it illegal for anyone other than a GMC-registered plastic surgeon to carry out liquid BBLs and other high-risk body contouring procedures.”
Co-founder of Save Face patient safety organisation · Cosmetic procedures & aesthetics · bbc.co.uk · 22 Jul 2026 · Read the article
“We find that patients don't think about who the person is or what their background is because they just think that if they're operating on Harley Street, they don't need to ask.”
director of Save Face, a government-approved register of accredited aesthetic practitioners · Cosmetic procedures & aesthetics · telegraph.co.uk · 15 Jul 2026 · Read the article
“E dey so horrific like say e sound like some sort of horror feem, but dis na di procedures wey dem dey carry out on our high streets”
Director of Save Face · Cosmetic procedures & aesthetics · bbc.com · 7 Jul 2026 · Read the article
“We repeatedly find that people don't know Botox is a prescription-only medicine. They don't know they should be assessed by a healthcare professional.”
Director, Save Face · Cosmetic procedures & aesthetics · bbc.com · 5 Jul 2026 · Read the article
“Patients automatically trust practitioners of Harley Street and assume they will provide high quality surgery.”
Director at Save Face · Cosmetic procedures & aesthetics · aol.co.uk · 18 Mar 2026 · Read the article
“I definitely recall speaking to at least two people that had liquid BBL (Brazilian butt lift) treatments that nearly died as a result of it.”
Director of Save Face · Cosmetic procedures & aesthetics · dailymail.co.uk · 11 Mar 2026 · Read the article
“the Harley Street address, a world-renowned hub for private healthcare, gives rogue practitioners an "extra layer of credibility and trust"”
director of Save Face · Cosmetic procedures & aesthetics · thesun.co.uk · 10 Mar 2026 · Read the article
“Consistently year-on-year, nearly 90% of the people that report to us find their practitioner on social media and those people are getting younger every year.”
SaveFace, UK-government approved register for aesthetic treatments · Cosmetic procedures & aesthetics · bbc.co.uk · 20 Mar 2024 · Read the article

06  Sources

References for this biography

  1. Q&A with Ashton Collins, Director of Save Face. Her title, and her account of founding Save Face in 2013 after the Keogh report, with a health and safety and accreditation background.
  2. SAVE FACE LIMITED people - Companies House. Ashton Louisa Collins has been an active director of Save Face Limited since 12 September 2013.
  3. About Save Face. Save Face's PSA accreditation since 2016, its recognition by the Department of Health, NHS Choices and NHS England, and its restriction to doctors, nurses, dentists and prescribing pharmacists.
  4. The Save Face Accreditation Process. The 116-point assessment, eligible professions, and the organisation's general contact email and phone number.
  5. Women and Equalities Committee to hear evidence on the health impacts of breast implants and other cosmetic procedures. She appeared as Director, Save Face, as a witness before the Women and Equalities Committee.
  6. Written evidence from Ashton Collins, Save Face [BIP0063]. Her written evidence, including the call for a dedicated task force and the criticism that regulators operate in silos.
  7. Women and Equalities Committee - All Events. She is listed as Director at Save Face in a further oral evidence session on 9 September 2026.
  8. BBC - Con or Cure - Save Face. She is described as Save Face Director and appeared on BBC's Con or Cure on the risks of cut-price Botox.
  9. Ashton Collins - Save Face. Her author page on the Save Face site, including her BBC Breakfast appearance about restricting high-risk cosmetic procedures.
  10. Ashton Collins (@AH_SaveFace) on X. An X account named Ashton Collins, with the bio 'Director Save Face' and a link to saveface.co.uk.

07  Contact & links

Organisational contact points only, each taken from a page the organisation publishes itself. No personal or direct contact details are held or shown.

Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 12 Nov 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.