03 Profile
Who Ashton Collins is
Ashton Collins is a director of Save Face, a register of medical aesthetic practitioners and clinics that have passed a 116-point assessment. She says she came up with the idea for Save Face in 2013 after reading the Keogh report, when she was working in the health and safety sector with experience of managing accreditation models.
Save Face accredits only doctors, dentists, nurses, midwives and prescribing pharmacists, and has been accredited by the Professional Standards Authority since 2016. Collins appears in the media on the risks of cut-price Botox and fillers, cosmetic tourism and liquid BBLs. She has given oral and written evidence to the House of Commons Women and Equalities Committee on the health impacts of breast implants and other cosmetic procedures.
In that evidence she argued for a dedicated enforcement task force, saying regulators work in silos and existing laws are not enforced effectively.
Notable achievements
- 01
Gave oral evidence to the House of Commons Women and Equalities Committee on the health impacts of breast implants and other cosmetic procedures (14 May 2025 session, Panel 2). Source ↗
- 02
Submitted written evidence to the Committee's inquiry into the health impacts of breast implants and other cosmetic procedures (BIP0063). Source ↗
- 03
Was invited back by the Women and Equalities Committee to give evidence a second time; the Committee's events page lists her as a witness on 9 September 2026. Source ↗
- 04
Is the founder-director of Save Face, which has been accredited by the Professional Standards Authority since 2016. Source ↗


