Charity Director
Age UK is based in Cities of London and Westminster (London)
Cited in UK press coverage of health & social care
10 citations
Across 3 topics, first on 27 Aug 2026.
Caroline Abrahams CBE is Charity Director at Age UK, Britain's leading charity focused on improving experiences of later life, where she oversees all influencing, policy, campaigns, media and brand activity and serves as the charity's lead spokesperson. A social scientist and barrister, she has spent her career in the voluntary and public sectors, having previously held senior roles at Action For Children and the Local Government Association, and served as a policy adviser to Ministers and Shadow Ministers and as a senior civil servant. She joined Age UK in 2012 and is co-chair of the Care and Support Alliance, a coalition of over 70 charities campaigning for decent adult social care. She is a member of the NHS Assembly and was formerly a Senior Responsible Officer for the Ageing Well strand of the NHS Long Term Plan. She was awarded a CBE in the 2021 Queen's Birthday Honours List for services to the voluntary sector and older people during Covid-19.
Cited on
Stated areas of expertise
“The influenza or flu virus that's circulating here now is a much more serious health threat than that, especially if we are older, have underlying health conditions or compromised immunity.”
Charity director at Age UK · Hospital discharge / bed-blocking · 27 Aug 2026 · ‘Beyond belief’ that resident doctors could strike amid flu crisis, says Starmer ↗
“The plummeting temperatures, ice and snow we are now seeing are hazardous for older people, especially if they are living with serious health conditions or are generally frail. We urge anyone in this situation to take extra care of themselves and the general public to look out for any older person they know who could do with some extra support.”
charity director at Age UK · Hospital discharge / bed-blocking · 27 Aug 2026 · Flu patient numbers in English hospitals fall for second straight week ↗
“What's happening to some very ill older people when they come to A&E is a crisis hiding in plain sight which the government must face up to and take immediate action to resolve.”
charity director of Age UK · Elderly care & frailty · 27 Aug 2026 · Nearly 150,000 aged 90 and above wait 12 hours in England’s A&Es each year ↗
“This is arguably the first time that someone as senior, respected and independent as Baroness Casey has been prepared to tell the truth about the state of social care in our country.”
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Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.
charity director at Age UK · Adult social care & reform · 27 Aug 2026 · Louise Casey: England’s social care system faces ‘moment of reckoning’ ↗
“While this new measure will help, sadly it will result in only a trickle of new homes suitable for older and disabled people coming onto the market, when really a torrent is required.”
charity director at Age UK · Elderly care & frailty · 27 Aug 2026 · Disabled people in England ‘betrayed’ by cuts to new-build accessibility targets ↗
“Anyone who cares intensively is likely to struggle to fit in the time for enough rest, sleep and time away doing things they enjoy. These are essential human needs which, when met, set you up for good mental and physical health.”
charity director at Age UK · Adult social care & reform · 27 Aug 2026 · Older people risk mental decline if they do long hours of caring, UK study shows ↗
“Older people who are lonely or bereaved are particularly vulnerable to being targeted, as criminals seek to exploit their isolation and yearning for friendship to part them from their money.”
Charity Age UK · Elderly care & frailty · 27 Aug 2026 · Friendship fraud: warnings of rise in ‘insidious’ scam targeting older people ↗
“Older people living with frailty are at much higher risk of deterioration following even minor health shocks. Having a serious fall can be devastating and in some cases is essentially terminal, and either way increases pressure on an already overstretched NHS.”
Charity director at Age UK · Elderly care & frailty · 27 Aug 2026 · GPs in England too ‘overloaded’ to help older people at risk of falling, say MPs ↗
“These findings are alarming. This study means there's now no denying that extreme heat poses a very real health threat to our older population.”
charity director at Age UK · Elderly care & frailty · 27 Aug 2026 · Extreme heat more dangerous for people 60 and over than previously thought ↗
“She said there is an "inevitable risk" of inaccuracy or misunderstanding with transcription and said any technology being incorporated into care for elderly or vulnerable adults needs to be designed to meet their needs.”
charity director at Age UK · Adult social care & reform · 27 Aug 2026 · Northamptonshire council use AI to find savings of £47.5m ↗