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01  Voice · Sector leader · Elderly care & frailty

Hilary Woodhead: no photograph is held, so the sector leader plate is shown instead.
Sector leader

Hilary Woodhead

Chief Executive Officer, National Activity Providers Association (NAPA)

Press citations per month · linked articles
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press citations on 1 topic since 20 Mar 2026 · last quoted 27 Apr 2026

02  Quoted on · 1 of 29 topics

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Hilary Woodhead: key facts

Kind of voice
Sector leader
Role
Chief Executive Officer, National Activity Providers Association (NAPA)
Tracked press citations
2
Most recently quoted
27 Apr 2026
First quoted
20 Mar 2026

04  The signal · where Hilary Woodhead sits on elderly care & frailty

Ranked 8= of 100 voices quoted in the press on elderly care & frailty, level with 37 others on 2 citations.

Ranked on press citations on this topic only, not across all topics. Joint positions share a rank.

  1. 1Caroline Abrahams portraitCaroline AbrahamsSector leaderCharity Director, Age UK7
  2. 2Professor Victoria Tzortziou Brown portraitProfessor Victoria Tzortziou BrownClinicianChair of Council, Royal College of General Practitioners (RCGP)6
  3. 3=Dr. Kenneth Rockwood portraitDr. Kenneth RockwoodAcademicProfessor of Medicine (Geriatric Medicine and Neurology) and Clinical Research Professor of Frailty and Aging; Senior Medical Director, Frailty and Elder Care Network, Nova Scotia Health, Dalhousie University (Division of Geriatric Medicine) and Nova Scotia Health4
  4. 8=Victoria LloydSector leaderChief executive, Age Cymru2
  5. 8=Dr. Linda FriedAcademicDirector, Robert N. Butler Columbia Aging Center; Dean Emerita (Dean 2008–2025), Mailman School of Public Health, Columbia University Mailman School of Public Health2
  6. 8=Hilary WoodheadSector leaderChief Executive Officer, National Activity Providers Association (NAPA)2
  7. 8=Dr Pulin GuptaAcademicProfessor in the department of medicine at Ram Manohar Lohia Hospital2
  8. 8=Dr Rommel TickooAcademicDirector of internal medicine at Max Hospital, Saket2

Showing the leaders and the ranks around 8=, of 100 voices · See every voice on the topic →

05  On the record · press

What Hilary Woodhead has said

By outlet · linked articles
  • caremanagementmatters.co.uk2

Where Hilary Woodhead has been quoted

  1. 01Intergenerational Engagement Standards Programme published - Care Management Matterscaremanagementmatters.co.uk · 27 Apr 2026
  2. 02Culture at the heart of care: From principle to practice - Care Management Matterscaremanagementmatters.co.uk · 20 Mar 2026

Verbatim

“This programme represents an important step forward in recognising the value of intergenerational connection in care. We know the impact these relationships can have on wellbeing and quality of life, but we also recognise that services need clarity and confidence to deliver this work safely and meaningfully. By developing national standards together with the sector, we are creating a framework that will support consistency, build confidence and place human connection firmly at the heart of quality care.”
Chief Executive Officer, National Activity Providers Association (NAPA) · Elderly care & frailty · caremanagementmatters.co.uk · 27 Apr 2026 · Read the article
“Culture is something created together by everyone in a service. When it is thoughtful and inclusive, care settings become places where people feel part of the culture, not separate from it.”
Chief Executive Officer, National Activity Providers Association (NAPA) · Elderly care & frailty · caremanagementmatters.co.uk · 20 Mar 2026 · Read the article

Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 11 Nov 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.