Vital Signsby BridgeheadAll voices

01  Voice · Sector leader · Unpaid carers

Martin Hernandez: no photograph is held, so the sector leader plate is shown instead.
Sector leader

Martin Hernandez

General manager of family sales at A Place for Mom

Press citations per month · linked articles
1
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0
0
Aug 2026Sept 2026Oct 2026Nov 2026to date
1

press citation on 1 topic since 31 Aug 2026 · last quoted 31 Aug 2026

02  Quoted on · 1 of 29 topics

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Martin Hernandez: key facts

Kind of voice
Sector leader
Role
General manager of family sales at A Place for Mom
Quoted on
Unpaid carers
Tracked press citations
1
Most recently quoted
31 Aug 2026

04  The signal · where Martin Hernandez sits on unpaid carers

Ranked 50= of 100 voices quoted in the press on unpaid carers, level with 50 others on 1 citation.

Ranked on press citations on this topic only, not across all topics. Joint positions share a rank.

  1. 1Emily Holzhausen portraitEmily HolzhausenSector leaderDirector of Policy and Public Affairs, Carers UK51
  2. 2Helen Walker portraitHelen WalkerSector leaderChief Executive, Carers UK43
  3. 3Kirsty McHugh portraitKirsty McHughSector leaderChief Executive Officer, Carers Trust26
  4. 50=Karen FraserSector leaderManager, Shetland Care Attendant Scheme (SCAS)1
  5. 50=Lindsay McLaughlanSector leaderService development officer, Shetland Care Attendant Scheme (SCAS)1
  6. 50=Martin HernandezSector leaderGeneral manager of family sales at A Place for Mom1
  7. 50=Rosanne M LeipzigAcademicProfessor of geriatrics and palliative medicine at the Icahn School of Medicine at Mount Sinai1
  8. 50=Emma VecchiollaSector leaderChief executive, Crossroads Kent1

Showing the leaders and the ranks around 50=, of 100 voices · See every voice on the topic →

05  On the record · press

What Martin Hernandez has said

By outlet · linked articles
  • theguardian.com1

Where Martin Hernandez has been quoted

  1. 01Caregiver creep: how helping elderly relatives can snowball into a full-time jobtheguardian.com · 31 Aug 2026

Verbatim

“Over half of the families that we speak to wish they would have started their planning sooner. It doesn't mean that a decision needs to be made, but you need to be prepared for it.”
General manager of family sales at A Place for Mom · Unpaid carers · theguardian.com · 31 Aug 2026 · Read the article

Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 5 Oct 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.