Sonia Pombo: key facts
- Kind of voice
- Sector leader
- Role
- Head of research and impact at Action on Salt and Sugar
- Quoted on
- Children's health, Hospital discharge / bed-blocking
- Tracked press citations
- 2
- Most recently quoted
- 10 Sept 2026
- First quoted
- 27 Aug 2026
“Parents should be able to trust that the name and imagery on the front of a pack accurately reflect what is inside, yet when a product is promoted using an appealing fruit or vegetable despite not being the main ingredient, it risks misleading parents. With only six months until the February 2027 compliance deadline, voluntary action is clearly not delivering quickly enough. If the government is serious about protecting babies and young children, these guidelines should be made mandatory and properly enforced.”
What Sonia Pombo has said
“Salt reduction is one of the simplest, most cost-effective actions any government can take to improve population health. It requires minimal behaviour change from consumers because the vast majority of salt in our diets comes from the food we buy, not what we add at the table.”
head of impact and research at Action on Salt · Hospital discharge / bed-blocking · 27 Aug 2026 · Adults in England eating as much salt a day as in 22 bags of crisps, study shows ↗
Where Sonia Pombo has been quoted
- Quarter of branded baby foods in UK still have too much sugar, analysis findstheguardian.com · 10 Sept 2026
- Adults in England eating as much salt a day as in 22 bags of crisps, study showstheguardian.com · 27 Aug 2026
Related media coverage
Recent UK press coverage of their topics — not necessarily citing them directly.
Chief executives, directors and spokespeople of trade bodies, representative associations and charities speaking for the sector. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 5 Oct 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.