Vital Signsby BridgeheadAll voices

01  Voice · Business leader · NHS & care workforce/staffing

Business leader

Dr Ben Maruthappu

Founder and Chief Executive Officer, Cera

Press coverage by month · bar height shows relative volume
Mar 2026AprMayJuneJulyAugSeptOctNovto date
Also cited

Quoted in the press on 5 topics since 4 Mar 2026

Where their coverage sitsTop 20–50%

Voices are sorted into four fixed groups by how much press coverage they have had across all topics, from the top 5% down to the lower half. The lit step is Dr Ben Maruthappu’s group.

LONDON
OfficeCera, London, NW1 8NZCera is based in Holborn and St Pancras (London): the organisation’s base, not a personal address.

Dr Ben Maruthappu: key facts

Kind of voice
Business leader
Role
Founder and Chief Executive Officer
Organisation
Cera
Organisation based in
Holborn and St Pancras
Press coverage
Also cited
Most recently quoted
1 Oct 2026
First quoted
4 Mar 2026

03  Profile

Who Dr Ben Maruthappu is

Dr Ben (Mahiben) Maruthappu MBE is a London-based doctor and the founder and chief executive of Cera, a technology-enabled home healthcare company. Cera was set up in 2016 and describes itself as an AI-led provider that moves care out of hospitals and into patients' homes.

Before Cera, he was an Innovation Advisor to the NHS and co-founded the NHS Innovation Accelerator. He advised the chief executive of NHS England and has been a board member of an NHS integrated care system. He was educated at Oxford, Cambridge and Harvard.

In public commentary he argues that preventative technology can ease pressure on the NHS, that innovators should work closely with government and the NHS, and that the health and social care workforce needs to be made more sustainable.

Notable achievements

  1. 01

    Awarded an MBE for services to Health and Care technology in the 2020 Queen's New Year Honours. Source ↗

  2. 02

    Named Great British Entrepreneur of the Year (2023) and EY Entrepreneur of the Year UK (2024). Source ↗

  3. 03

    Co-founded the NHS Innovation Accelerator after serving as Innovation Advisor to the NHS. Source ↗

  4. 04

    Formerly advised the chief executive of NHS England on technology. Source ↗

04  The signal · where Dr Ben Maruthappu sits on nhs & care workforce/staffing

Regularly cited

One of the voices most often quoted in the press on nhs & care workforce/staffing.

Placed by press coverage on this topic only, not across all topics.

  1. Dr Jack Fletcher portraitDr Jack FletcherUnionChair, UK Resident Doctors Committee, British Medical Association (BMA)Leading
  2. Prof Nicola Ranger portraitProf Nicola RangerUnionGeneral Secretary and Chief Executive, Royal College of NursingLeading
  3. Dr Tom Dolphin portraitDr Tom DolphinUnionChair of Council, British Medical Association (BMA)Leading
  4. Professor Habib Naqvi portraitProfessor Habib NaqviSector leaderChief Executive, NHS Race and Health ObservatoryRegularly cited
  5. Dr Dave Briggs portraitDr Dave BriggsClinicianExecutive Director of Outcomes (Medical), NHS Derby and Derbyshire, Lincolnshire and Nottingham and Nottinghamshire ICB cluster (DLN ICB Cluster)Regularly cited
  6. Dr Ben Maruthappu portraitDr Ben MaruthappuBusiness leaderFounder and Chief Executive Officer, CeraRegularly cited
  7. Dr Dora-Olivia VicolSector leaderChief Executive, Work Rights CentreRegularly cited
  8. Julie RichardsSector leaderRCM Wales directorRegularly cited

Showing the leading voices and those placed around Dr Ben Maruthappu · See every voice on the topic →

05  On the record · press

What Dr Ben Maruthappu has said

By outlet · bar length shows relative volume
  • express.co.uk
  • bbc.co.uk
  • bbc.com
  • careappointments.com
  • caring-times.co.uk

Where Dr Ben Maruthappu has been quoted

  1. Meet the robot looking after Vera, 74, in her own homebbc.co.uk · 1 Oct 2026
  2. Potential world-first C. diff vaccine trial expands across UKhtworld.co.uk · 24 Sept 2026
  3. The robot caring for lonely older people isn't science fiction anymoreheraldscotland.com · 9 Aug 2026
  4. Top health expert issues verdict on Andy Burnham's social care plansexaminerlive.co.uk · 9 Aug 2026
  5. Care company boss delivers verdict on Andy Burnham plansexpress.co.uk · 9 Aug 2026
  6. Carer training for young adults and over-50s in bid to ‘get Britain working’ – Care Appointmentscareappointments.com · 10 Jun 2026
  7. Carer training to be offered to young adults and over-50smanchestereveningnews.co.uk · 9 Jun 2026
  8. Young adults and over-50s offered training in care system to 'get Britain working'independent.co.uk · 9 Jun 2026
  9. DWP update over £3,000 payments as new support scheme comes inexpress.co.uk · 2 May 2026
  10. DWP major project to provide £3,000 support in jobs drivemirror.co.uk · 2 May 2026
  11. Cera launches AI Lab to solve global care capacity crisis | Caring Timescaring-times.co.uk · 15 Apr 2026
  12. Can an AI recruiter really spot a good carer?bbc.com · 4 Mar 2026
How we found the articles that name Dr Ben Maruthappu: we searched news for these terms, by topic. Terms for 4 topics

NHS & care workforce/staffing

  • NHS workforce
  • staff shortages
  • nursing shortage
  • nurse recruitment
  • care workforce
  • care worker pay
  • social care workforce
  • NHS long term workforce plan

Also searched with “NHS workforce” in each of 8 national papers, and in the Guardian by editor tag, and in trade press by category. Every term for NHS & care workforce/staffing

Elderly care & frailty

  • elderly care
  • frailty
  • frail older
  • falls prevention
  • geriatric
  • older people's health
  • ageing population
  • age-friendly

Also searched with “elderly care” in each of 8 national papers, and in the Guardian by editor tag, and in trade press by category. Every term for Elderly care & frailty

Adult social care & reform

  • adult social care
  • social care reform
  • social care funding
  • Casey Commission
  • care cap
  • Dilnot
  • charging reform
  • Care Act

Also searched with “adult social care” in each of 8 national papers, and in the Guardian by editor tag, and in trade press by category. Every term for Adult social care & reform

Public health & prevention

  • public health
  • preventative healthcare
  • prevention agenda
  • health prevention
  • obesity strategy
  • childhood obesity
  • smoking cessation
  • smoke-free

Also searched with “public health” in each of 8 national papers, and in the Guardian by editor tag, and in trade press by category. Every term for Public health & prevention

Verbatim

“How is it in this day and age, when I can get books and groceries delivered to my door at the click of a button, I have no idea the care my mum is receiving which is so much more important?”
Founder and chief executive of Cera; former A&E doctor · Elderly care & frailty · bbc.co.uk · 1 Oct 2026 · Read the article
“For decades, healthcare has focused on treating people after they become sick – but this approach is costing lives. The future of healthcare is prevention, and partnerships like this are how we'll get there.”
founder and CEO of Cera · Public health & prevention · htworld.co.uk · 24 Sept 2026 · Read the article
“Physical technology like robotics can drastically expand our capacity to care. Cera's robots boost care teams' capacity by 20%, allowing our hard-working staff to support more people, while saving our local authority partners up to £11,500 annually per patient.”
Founder & CEO of Cera · Elderly care & frailty · heraldscotland.com · 9 Aug 2026 · Read the article
“My concern is that we will spend the next few years debating how much money social care needs, without fundamentally changing the way care is actually delivered.”
Founder and CEO, Cera; former A&E doctor · Adult social care & reform · examinerlive.co.uk · 9 Aug 2026 · Read the article
“For a frail older person, spending weeks on a ward increases the risk of hospital-acquired infections, long-term health deterioration, and loss of mobility. The real tragedy is that thousands of these patients shouldn't be there in the first place.”
Founder and CEO of Cera; former A&E doctor · Adult social care & reform · express.co.uk · 9 Aug 2026 · Read the article
“actively worked to recruit more older workers and have been glad to see more over-50s applying for jobs at Cera, whether coming from retirement, or looking for a career change”
Dr, Cera founder · NHS & care workforce/staffing · careappointments.com · 10 Jun 2026 · Read the article
“actively worked to recruit more older workers and have been glad to see more over-50s applying for jobs at Cera, whether coming from retirement, or looking for a career change”
Cera founder (Dr) · NHS & care workforce/staffing · manchestereveningnews.co.uk · 9 Jun 2026 · Read the article
“determined to attract more young talent into this uniquely rewarding line of work, empowering them to build careers for life, with real opportunities for growth, innovation and progression”
Cera founder · NHS & care workforce/staffing · independent.co.uk · 9 Jun 2026 · Read the article
“Today's 18-24s will make up the backbone, not just of our future economy - but also of our future health and care workforce. Any investment we make now in skills, support and pathways into work - both for young people, and for any groups who are out of work - is an investment in critical social infrastructure for generations to come.”
Dr, founder & CEO of Cera · NHS & care workforce/staffing · express.co.uk · 2 May 2026 · Read the article
“Today's 18-24s will make up the backbone, not just of our future economy - but also of our future health and care workforce. Any investment we make now in skills, support and pathways into work - both for young people, and for any groups who are out of work - is an investment in critical social infrastructure for generations to come.”
Dr, founder and chief executive of Cera · NHS & care workforce/staffing · mirror.co.uk · 2 May 2026 · Read the article
“Ultimately, given the severe workforce challenges across the sector, the alternative to AI and robotics isn't human care; for millions right now, the alternative is no care at all.”
Dr, MBE, founder and chief executive of Cera · caring-times.co.uk · 15 Apr 2026 · Read the article
“The real question shouldn't be whether we use AI - it should be how we use it to widen opportunity”
Dr, founder and chief executive of Cera · NHS & care workforce/staffing · bbc.com · 4 Mar 2026 · Read the article

Related media coverage

Recent UK press coverage of their topics, not necessarily citing them directly.

06  Sources

References for this biography

  1. Ben Maruthappu - Meaningful Business. Title of Founder & CEO of Cera; London-based doctor; education at Oxford, Cambridge and Harvard; MBE and the 2023 and 2024 entrepreneur awards.
  2. Technology can save the NHS £billions, says Cera Founder (Cera newsroom). Founder and chief executive of Cera; former NHS Innovation Advisor; co-founded the NHS Innovation Accelerator; his arguments on preventative tech, working with government, and workforce sustainability.
  3. Meet the doctor-turned-entrepreneur saving the NHS billions - City AM. Cera was founded in 2016 as a digital-first home healthcare company; Maruthappu is its founder and chief executive.
  4. Ben Maruthappu - Healthcare Summit 2026. Founder and CEO of Cera Care; formerly advised the NHS England chief executive; sits on the board of North West London NHS Integrated Care System.
  5. #029 Life of a Doctor-CEO - Big Picture Medicine. MBE for services to Health and Care technology in the 2020 Queen's New Year Honours; advisor to the NHS England chief executive.
  6. Get in touch - Cera. Cera's address at 1 Water Ln, London NW1 8NZ and its organisational media enquiries email.
  7. CERA CARE LIMITED - Companies House. Registered office address in Camden, London NW1 8NZ, matching the head-office postcode.

07  Contact & links

Organisational contact points only, each taken from a page the organisation publishes itself. No personal or direct contact details are held or shown.

Owners, executives and investors of care providers, operators and suppliers speaking for their business. Citations are counted by an automated scan of UK press coverage and may be incomplete. Roles, biographies and contact details are researched and human-reviewed before they appear here; anything not yet reviewed is simply absent rather than shown unverified. This profile was last updated on 13 Nov 2026. See the methodology for how this page is built, or email contact@bridgeheadcommunications.com to correct anything on it.