Case study · GoodOaks Homecare
The PA exclusive that fired across 40 titles in one morning
We launched You Are Not Alone, a national campaign for unpaid carers, placing it simultaneously in The Independent, 40+ regional newspapers via the Press Association, and directly in front of MPs who sponsored the Carer's Leave Act.
pieces of coverage
outlets and editions
country
audience reach*
Where it landed
One piece, fanned across the country
- 01LondonThe Independent and 3 more6
- 02GlasgowDaily Record, The National, Glasgow Times3
- 03OxfordOxford Mail, This Is Oxfordshire2
- 04LewesSussex Express2
- 05WeymouthDorset Echo2
- 06BelfastThe Irish News1
- 07King's LynnGreatest Hits Radio (West Norfolk)1
- 08YorkThe York Press1
- 09WolverhamptonExpress & Star1
- 10BromleyNews Shopper1
- 11TauntonSomerset County Gazette1
- 12BuryBury Times1
- 13Kingston upon ThamesSurrey Comet1
58 pieces counted from the coverage book piece by piece, 52 of them from newsrooms on this map. 6 pieces on 5 platforms with no newsroom (Yahoo News UK, Newswav, Info-Flash, Lumi News, holdsharmonynews) counted but not placed.
Land with coverage is lit. Each pin sits at a newsroom and carries the favicon of the town's highest-authority title; a badge counts the town's other titles. 42 towns are pinned in all.
Arcs draw from the source to each newsroom in the order the pieces ran, and every town it reaches lights its pin and its row. Hover a row or a pin to light the pair. The newest pin keeps a slow pulse.
*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.
The brief
The brief
GoodOaks appointed Bridgehead to launch and promote its You Are Not Alone campaign, a national initiative designed to support and champion the UK's 10+ million unpaid carers, timed to coincide with the introduction of the Carer's Leave Act.
An award-winning homecare provider with 22 franchises across England, offering live-in and visiting care services.
Objectives
- 01Raise national awareness of the challenges unpaid carers face across England.
- 02Position GoodOaks as a leading national voice in adult social care.
- 03Drive engagement with a new online resource hub and helpline.
- 04Leverage the Carer's Leave Act as a timely policy hook.
The approach
How we approached it
A research-led PR strategy built around an independent survey of 1,000 unpaid carers, timed to the Carer's Leave Act, exclusive to the Press Association, and supported by parliamentary engagement with the Act's sponsors.
Press Association exclusive
Offering the findings as an exclusive to the Press Association ensured simultaneous national and regional distribution on launch day, reaching 40+ titles at once and giving GoodOaks coverage scale it couldn't have achieved individually.
Regional franchise activation
We issued localised press materials incorporating regional polling data across all 22 franchise territories, ensuring that local homecare teams benefited from the same visibility as head office.
Parliamentary engagement
We secured commentary and interview opportunities with Wendy Chamberlain MP (sponsor of the Carer's Leave Act), Baroness Andrews and Baroness Pitkeathley (Founder of Carers UK), elevating GoodOaks into the national policy conversation.
Where the coverage landed
58 pieces across one area, each row with its strongest outlets and one headline as published. Every piece is listed in the index below.
Region 01 of 1
United Kingdom
52 pieces · 48 outlets
- United Kingdom52 pieces
Strongest outlets by domain authority
Daily RecordThe Irish NewsGreatest Hits Radio (West Norfolk)
and 43 more in the index“Unpaid leave ‘huge step forward for millions of carers’”
The results, 2024-04 to 2024-04
58 pieces across 1 country
pieces of coverage
outlets and editions
country
continent
estimated readers*
audience reach*
*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.
PIECES PER MONTH, 2024-04 TO 2024-04
The April 2024 spike of 57 pieces is the busiest month in the book. Months with no coverage stay at zero. 1 piece carries no publication date, sits outside this chart and is marked undated in the index.
Index of coverage
All 58 pieces, by country
United Kingdom
52 pieces · 48 outletsThe Business Desk Dorset-based homecare provider kickstarts ‘You Are Not Alone’ support campaign with new online resource hub and helpline for nation’s five million struggling unpaid carers · United Kingdom
26 Apr 2024
Dorset Echo Poundbury homecare firm launches campaign to help carers · United Kingdom
25 Apr 2024
Herald Series Didcot company launches support campaign for family carers · United Kingdom
22 Apr 2024
Oxford Mail Didcot company launches support campaign for family carers · United Kingdom
22 Apr 2024
SurreyWorld Epsom homecare provider launches 'You Are Not Alone' resource hub and helpline for family carers · United Kingdom
22 Apr 2024
Wokingham Today Resources and free helpline launched to help unpaid carers · United Kingdom
22 Apr 2024
Caring Times National campaign supports unpaid carers · United Kingdom
18 Apr 2024
Home Care Insight GoodOaks Homecare launches free helpline for carers · United Kingdom
18 Apr 2024
WarwickshireWorld Warwickshire homecare provider kickstarts 'You Are Not Alone’ support campaign for unpaid carers · United Kingdom
18 Apr 2024
Bedford Today 'You Are Not Alone’ support campaign for unpaid carers launched by Bedford homecare provider · United Kingdom
17 Apr 2024
Sussex Express Award-winning homecare provider launches ‘You Are Not Alone’ support campaign for family carers · United Kingdom
17 Apr 2024
Caring Times Just 12% of unpaid carers understand new Carer’s Leave Act · United Kingdom
8 Apr 2024
Alloa Advertiser Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Border Counties Advertizer Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Bridgwater Mercury Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Bromsgrove Advertiser Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Bury Times Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Dorset Echo Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Falmouth Packet Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Gazette & Herald Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
United Kingdom, continued
Glasgow Times Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Greatest Hits Radio (West Norfolk) Norfolk charity supporting carers says new law will make a "huge difference" · United Kingdom
5 Apr 2024
Hampshire Chronicle Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Harrow Times Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Home Care Insight GoodOaks Homecare report presents 'uneasy' findings for politicians · United Kingdom
5 Apr 2024
Irvine Times Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Kidderminster Shuttle Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Knutsford Guardian Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Leigh Journal Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
News Shopper Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Perspective Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Redhill and Reigate Life Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Richmond & Twickenham Times Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Slough Observer Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Somerset County Gazette Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
South Wales Guardian Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Stirling News Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Surrey Comet Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Sussex Express Nearly three-fifths of unpaid carers in the South East struggling to meet health and wellbeing needs · United Kingdom
5 Apr 2024
The National Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
United Kingdom, continued
The York Press Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
This Is Oxfordshire Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Western Telegraph Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Whitchurch Herald Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Wimbledon Times Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Witney Gazette Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Wymondham & Attleborough Mercury Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
5 Apr 2024
Daily Record New law enables carers to take unpaid leave every year due to start this weekend · United Kingdom
4 Apr 2024
Express & Star Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
4 Apr 2024
The Independent Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
4 Apr 2024
The Irish News Unpaid leave ‘huge step forward for millions of carers’ · United Kingdom
4 Apr 2024
Cumnock Chronicle (headline unavailable) · United Kingdom
undated
No fixed newsroom
6 pieces · 5 outletsYahoo News UK Dorset homecare provider launches campaign to help unpaid carers
25 Apr 2024
Lumi News Unpaid leave ‘huge step forward for millions of carers’
5 Apr 2024
Newswav Unpaid leave ‘huge step forward for millions of carers’
5 Apr 2024
holdsharmonynews Unpaid leave “huge progress for millions of carers”
4 Apr 2024
Info-Flash Unpaid leave ‘huge step forward for millions of carers’
4 Apr 2024
Yahoo News UK Unpaid leave ‘huge step forward for millions of carers’
4 Apr 2024
Every piece
All the coverage
UNITED KINGDOM
Dorset-based homecare provider kickstarts ‘You Are Not Alone’ support campaign with new online resource hub and helpline for nation’s five million struggling unpaid carers
The Business Desk, Bristol · 26 Apr 2024
UNITED KINGDOM
Poundbury homecare firm launches campaign to help carers
Dorset Echo, Weymouth · 25 Apr 2024
DA 94Dorset homecare provider launches campaign to help unpaid carers
Yahoo News UK · 25 Apr 2024
UNITED KINGDOM
Didcot company launches support campaign for family carers
Herald Series, Abingdon · 22 Apr 2024
DA 77UNITED KINGDOM
Didcot company launches support campaign for family carers
Oxford Mail, Oxford · 22 Apr 2024
UNITED KINGDOM
Epsom homecare provider launches 'You Are Not Alone' resource hub and helpline for family carers
SurreyWorld, Guildford · 22 Apr 2024
UNITED KINGDOM
Resources and free helpline launched to help unpaid carers
Wokingham Today, Wokingham · 22 Apr 2024
DA 27UNITED KINGDOM
National campaign supports unpaid carers
Caring Times, London · 18 Apr 2024
UNITED KINGDOM
GoodOaks Homecare launches free helpline for carers
Home Care Insight, London · 18 Apr 2024
DA 56UNITED KINGDOM
Warwickshire homecare provider kickstarts 'You Are Not Alone’ support campaign for unpaid carers
WarwickshireWorld, Leamington Spa · 18 Apr 2024
UNITED KINGDOM
'You Are Not Alone’ support campaign for unpaid carers launched by Bedford homecare provider
Bedford Today, Bedford · 17 Apr 2024
UNITED KINGDOM
Award-winning homecare provider launches ‘You Are Not Alone’ support campaign for family carers
Sussex Express, Lewes · 17 Apr 2024
DA 30UNITED KINGDOM
Just 12% of unpaid carers understand new Carer’s Leave Act
Caring Times, London · 8 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Alloa Advertiser, Alloa · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Border Counties Advertizer, Oswestry · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Bridgwater Mercury, Bridgwater · 5 Apr 2024
DA 48UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Bromsgrove Advertiser, Bromsgrove · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Bury Times, Bury · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Dorset Echo, Weymouth · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Falmouth Packet, Falmouth · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Gazette & Herald, Malton · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Glasgow Times, Glasgow · 5 Apr 2024
UNITED KINGDOM
Norfolk charity supporting carers says new law will make a "huge difference"
Greatest Hits Radio (West Norfolk), King's Lynn · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Hampshire Chronicle, Winchester · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Harrow Times, Harrow · 5 Apr 2024
UNITED KINGDOM
GoodOaks Homecare report presents 'uneasy' findings for politicians
Home Care Insight, London · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Irvine Times, Irvine · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Kidderminster Shuttle, Kidderminster · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Knutsford Guardian, Knutsford · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Leigh Journal, Leigh · 5 Apr 2024
Unpaid leave ‘huge step forward for millions of carers’
Lumi News · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
News Shopper, Bromley · 5 Apr 2024
Unpaid leave ‘huge step forward for millions of carers’
Newswav · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Perspective, London · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Redhill and Reigate Life, Redhill · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Richmond & Twickenham Times, Richmond upon Thames · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Slough Observer, Slough · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Somerset County Gazette, Taunton · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
South Wales Guardian, Ammanford · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Stirling News, Stirling · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Surrey Comet, Kingston upon Thames · 5 Apr 2024
UNITED KINGDOM
Nearly three-fifths of unpaid carers in the South East struggling to meet health and wellbeing needs
Sussex Express, Lewes · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
The National, Glasgow · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
The York Press, York · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
This Is Oxfordshire, Oxford · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Western Telegraph, Haverfordwest · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Whitchurch Herald, Whitchurch · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Wimbledon Times, Wimbledon · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Witney Gazette, Witney · 5 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Wymondham & Attleborough Mercury, Wymondham · 5 Apr 2024
UNITED KINGDOM
New law enables carers to take unpaid leave every year due to start this weekend
Daily Record, Glasgow · 4 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
Express & Star, Wolverhampton · 4 Apr 2024
Unpaid leave “huge progress for millions of carers”
holdsharmonynews · 4 Apr 2024
Unpaid leave ‘huge step forward for millions of carers’
Info-Flash · 4 Apr 2024
DA 94UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
The Independent, London · 4 Apr 2024
UNITED KINGDOM
Unpaid leave ‘huge step forward for millions of carers’
The Irish News, Belfast · 4 Apr 2024
DA 94Unpaid leave ‘huge step forward for millions of carers’
Yahoo News UK · 4 Apr 2024
UNITED KINGDOM
(headline unavailable)
Cumnock Chronicle, Cumnock · Undated
The breakthrough
A PA exclusive that reached 40+ regional newspapers simultaneously on launch day.
By offering the report as an exclusive to the Press Association, we ensured GoodOaks' story fired simultaneously across 40+ regional titles, in the same news cycle as The Independent, Yahoo! News and the print edition of the Daily Express. One embargo, one morning, national and regional reach at scale.
The outcome
59 pieces, 486,000 views, 40+ PA syndications, and GoodOaks positioned not just as a care provider but as the national voice on unpaid carers.
The impact
- 0159 pieces and 486k unique views from a single campaign launch.
- 02PA exclusive generating simultaneous coverage in 40+ regional newspapers.
- 03Parliamentary engagement with Carer's Leave Act sponsors positioning GoodOaks in the policy conversation.
- 0428-page report with foreword from Rt Hon Damian Green MP establishing long-term credibility.
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