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A real baseline
We measure how often you are named in buyer-intent AI answers, your share of voice against named competitors, and which sources the models cite to justify it.
Generative Search · AI Visibility
Get recommended by
the machines that answer.
Buyers now ask ChatGPT, Gemini and Claude who they should work with. An AI visibility agency measures whether you are named, works out why you are not, and earns the independent evidence that changes the answer.
The promise
From invisible in AI answers to recommended.
AI visibility is an earned-media problem wearing a technical disguise. The models recommend the brands the internet talks about with independent authority. We measure your standing, then use PR and structured proof to move it.
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Engines tracked: ChatGPT, Gemini, Claude, Perplexity
SOV
Share of voice measured against your named rivals
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Peak CPC on AI search visibility terms: real demand
What it buys you
Presence where buyers now ask
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The reason you are missed
The models tell you why: too little independent evidence, absent from the directories and trade press they read. We turn that diagnosis into a plan.
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Evidence the models read
Directory profiles, reviews, trade coverage and structured data placed where ChatGPT, Gemini and Perplexity actually look for who is credible.
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A tracked trend, not a hope
Fortnightly measurement so you can see appearance rate and share of voice move, and report it to the board as a number.
The definition
What is AI visibility?
AI visibility is how often, and how favourably, a brand is named in the answers generated by large language models such as ChatGPT, Gemini, Claude and Perplexity when a buyer asks them for a recommendation. It is measured by appearance rate on buyer-intent prompts, share of voice against named competitors, and the sources the models cite. It is fast becoming a discovery channel in its own right, distinct from classic search rankings.
The models do not read advertising. They assemble answers from directories, reviews, trade press and structured data. A brand can rank well on Google and still be invisible in AI answers because the independent evidence the models rely on is missing. Closing that gap is an earned-media discipline, which is why a PR-led agency is better placed to move it than an SEO tool.
AI visibility is the tracking half of the discipline; the intervention half is generative engine optimisation, and the mechanics of being quoted are covered in our LLM SEO explainer. We run this exact programme on ourselves as the working proof.
Who it is for
Brands the AI answers keep skipping
- B2B firms in a considered-purchase category
- Care and healthcare providers checked before referral
- Professional and financial services
- Challenger brands out-cited by incumbents
- Agencies and consultancies sold on reputation
- Any brand whose buyers now ask an AI first
FAQs
AI visibility FAQs
It measures how your brand appears in AI-generated answers, diagnoses why the models do or do not recommend you, and runs the earned-media and structured-data work that changes it, then tracks the movement over time so the effect is provable.
SEO optimises how you rank in a list of blue links. AI visibility optimises whether a model names you in its answer, which depends far more on independent evidence, directories, reviews and trade coverage, than on on-page keywords. The two overlap but are not the same.
Not by editing the model, but by changing what it reads. When the directories, reviews and trade press the models cite start describing you accurately and favourably, the answers follow. We track the sources and target them deliberately.
We run fortnightly measurement across the major engines and report appearance rate, share of voice and cited-source shifts as a trend line. We also run the programme on Bridgehead itself and publish the before-and-after as our case study.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
