HealthTech Intelligence
Consumer health-tech
and insurtech, mapped.
Healthcare is being rebuilt around the individual: wearables, digital insurance, workplace wellbeing, women's health, mental health and nutrition apps that sit outside the NHS and outside a clinic. We advise across healthcare and consumer brands, so we keep a running map of the whole market: who does what, and where each platform sits.
Why we keep it
The HealthTech Index is our running intelligence on consumer health, maintained because reputation in this market is precisely what we do.
Bridgehead advises across healthcare, consumer brands and the insurance and wellbeing technology in between. When a founder needs to launch a category, announce a raise or engage regulators and the press, or when an employer or insurer needs communications that understand the sector, they come to us because we already know the players.
This side of health-tech moves on consumer and employer sales cycles, not NHS procurement, and consolidation runs just as fast: wellbeing brands get folded into larger platforms, insurtechs get bought by incumbents, and category leaders pivot business models entirely. We verify every profile against primary sources, company filings and current press, not marketing copy, before it goes live.
Many platforms straddle multiple categories: a wearable that doubles as an insurer distribution channel, a nutrition app pivoting into medication supply. The coloured tags on each profile show where a platform's functions reach: solid for primary, outlined for secondary.
The map
The platforms shaping consumer health-tech
Wearables & consumer diagnostics
03Oura makes the Oura Ring, a finger-worn sensor and subscription app that tracks sleep, readiness and activity for consumer wellness rather than clinical diagnosis.
Whoop makes a screenless wristband and subscription platform that tracks strain, recovery and sleep for athletes and health-conscious consumers.
Withings makes connected consumer health hardware — smart scales, blood pressure monitors, sleep sensors and multi-sensor devices like BeamO — paired with a companion health app.
Health insurtech & benefits
03Alan is a French insurtech that sells fully digital health insurance to employers and individuals, paired with telemedicine, prevention and mental-wellness services.
Oscar Health is a technology-driven US health insurer that sells ACA marketplace, small-group and employer-sponsored plans through its own digital member platform.
YuLife is a UK insurtech that bundles group life, income protection and health insurance with a gamified wellbeing app that rewards employees for healthy behaviour.
Corporate wellness & workplace health
03Champion Health is a UK workplace wellbeing platform, now a Physitrack Plc subsidiary, that combines an employee wellbeing app with population-level engagement and risk data for employers.
Unmind is a London-based workplace mental health platform offering employees clinically-backed self-guided tools alongside manager training and, increasingly, AI-driven support.
Wellhub, formerly Gympass, is a corporate wellbeing platform that gives employees a single subscription covering fitness, mindfulness, therapy, nutrition and sleep partners worldwide.
Women's & family health
03Clue, made by Berlin's Biowink GmbH, is a science-backed period and cycle tracking app used in 180 countries.
Flo is an AI-powered cycle, fertility and pregnancy tracking app used by millions of women worldwide to log symptoms and predict ovulation and periods.
Hertility Health sells direct-to-consumer at-home hormone and fertility blood tests paired with clinician-reviewed reports on reproductive health.
Consumer mental health & therapy
03Calm is a consumer app for sleep, meditation and relaxation, with a separate Calm Health product distributed to employers and health plans.
Headspace is a consumer meditation, sleep and mindfulness app that also connects members to coaching, therapy and psychiatry through its Headspace Care telehealth arm.
Wysa is an AI-driven mental wellbeing chatbot using CBT and mindfulness techniques, sold direct-to-consumer alongside separate NHS-integrated clinical products.
Nutrition & metabolic health
03Lumen is an Israeli health-tech company whose handheld breath-analysis device measures whether the body is burning fat or carbohydrates, paired with an app that gives personalised nutrition guidance.
Noom is a US-based mobile app that combines cognitive-behavioural coaching and food logging with, since 2023, prescription GLP-1 weight-loss medication support.
ZOE is a UK-founded health-tech company that combines at-home biological testing of the gut microbiome, blood sugar and blood fat responses with an app that gives members personalised food guidance.
A working selection, expanding over time. Profiles are Bridgehead's editorial assessment from public sources; inclusion is not endorsement, and figures attributed to a company are its own. Spotted something we should add or correct? Tell us.
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