Clinical profile
Your consultants positioned as the trusted voice on their field, in the national health desks and the trade press that referrers read.
We turn clinical data and expertise into front-of-mind national news, from The Times and Healio to broadcast.
Start the conversation→The promise
Coverage that builds trust, not just reach.
In healthcare, reputation is clinical before it is commercial. We earn the coverage that makes patients, referrers and regulators trust you, and we make sure every claim behind it is one a clinician would defend.
On the record
A live feed of where our work has been showing up — real placements, real titles, real reach.
27.3M readers
Profile · Companies · Financial Times
110M reach
Health · The Sun
35.8M readers
Health · The Times
35.8M readers
Health · The Times
Pharma trade
Oncology · Pharmaphorum

Pharma · Endpoints News

Oncology · Healio
What it buys you
Your consultants positioned as the trusted voice on their field, in the national health desks and the trade press that referrers read.
Evidence-led commentary and bylines that journalists actually run, because the argument holds and the author is credible.
The judgement to see a patient-safety or regulatory story coming and shape it before it shapes you.
A public record of accurate, responsible communication that helps when CQC, the GMC or the press come asking.
How we work
Dr Sheel Mehta, a practising NHS Consultant, leads the practice. A clinician shapes and signs off the narrative, so when a health journalist tests it, it holds. That is the difference between being quoted and being corrected.
We pitch ideas the health desks want, built on real evidence and the right spokesperson, and we hold standing relationships with the journalists who cover the sector. Fewer, better placements in the titles that move opinion.
When something goes wrong, our reputation and crisis team steps in, and PR sits alongside healthcare marketing in the wider healthcare practice.
Who we work with
FAQs
We build and protect clinical reputation through earned media: profile and thought leadership in the national health desks and trade press, message development that survives a journalist's questions, and the credibility that referrers and regulators take seriously. It is PR aimed at trust, not just column inches.
Because a health journalist will test a claim, and a regulator will test it harder. Our work is led by Dr Sheel Mehta, a practising NHS Consultant, so the story is medically accurate before it is pitched. That is what gets you quoted as a trusted voice rather than corrected in public.
Yes. We provide clinically-trained, out-of-hours support for patient-safety incidents, CQC and GMC matters, and media exposés, working alongside your clinical governance and legal teams. See our reputation and crisis work for how we handle live situations.
By the quality and tier of coverage in the titles your patients, referrers and regulators actually read, share of voice on the issues you want to own, and how often your clinicians are the ones journalists call. We report against reputation and referral, not raw reach.
From our insights
Speak with us
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.