01
A story is about to break
A journalist is on the phone, a deadline is hours away, and what you say in the next conversation shapes everything that follows. We take the call with you.
Reputation Management & Crisis PR
Own
your story.
When the story matters, we put the right narrative in the right titles, from the FT and The Times to BBC and ITV.
Start the conversation→FT · Times· ITV · BBC
National+ broadcast
One storymany fronts
When people call us
The situations we are built for
02
The search results are wrong
What people find when they look you up no longer reflects who you are. We work to correct, suppress and rebalance the page-one picture through legitimate means.
03
A crisis is unfolding
A safeguarding incident, a regulatory action, a leak or a legal dispute. We run the communications so you can run the response, holding line, stakeholders and media in step.
04
A reputation needs rebuilding
The immediate threat has passed, but the damage remains. We rebuild standing patiently and credibly, through accurate content, earned coverage and time.
On the record
The coverage does the talking
A live feed of where our work has been showing up: real placements, real titles, real reach.
27.3M readers
Profile · Business · Financial Times
My First Million: the founder of Maximuscle
33.5M reach
Feature · ITV
Back in the saddle after a horror crash
604M reach
Sport · BBC
Sand speed record broken on motorbike at Pendine Sands
375M reach
News · Daily Mail
Briton smashes sand speed record twice in one day
35.8M readers
Business · The Times
Maximuscle founder Zef Eisenberg plots return
How we work
Assess, contain, rebuild
Step 01
Assess
We establish the facts, the exposure and the realistic outcomes fast, so the advice you get is honest rather than reassuring.
Step 02
Contain
We stabilise the immediate threat: the media line, the stakeholders who need to hear from you first, and the content that needs to move.
Step 03
Rebuild
We restore the picture over time, through accurate, earned and owned content that holds up the next time someone looks.
Crisis communications
What a crisis communications agency actually does
Almost everyone calls us in the middle of something rather than ahead of it. This is what the first week looks like when you do.
The first hour
We establish what is actually true, what is already public, and what is about to be. A partner takes the call, not a coordinator. Before anything is said publicly you will have a holding line you can stand behind and a clear view of who needs to hear from you first.
The first day
One spokesperson, one version of the facts. We brief the people who will be asked questions, and open direct contact with the journalists who matter. Where a story is wrong we challenge it with evidence, on the record, inside the time the deadline allows.
The first week
We move from reacting to setting the terms: proactive briefing, correcting the record where it is inaccurate, and making sure the coverage that follows carries your position and not only your critics'.
In an emergency
You call, we start. No procurement cycle and no onboarding deck. Out of hours included, because crises do not keep office hours.
On retainer
The cheapest crisis is the one you prepared for. Scenario planning, holding statements drafted before you need them, spokesperson training for the people who will front it, and a number that is answered at 2am.
Discretion
The work we are proudest of is the work no one ever hears about.
Reputation work is handled by a small senior team under strict confidentiality. We do not name the individuals or organisations we protect, we do not trade on your situation, and discretion is the assumption from the first call, not a clause you have to ask for.
FAQs
The questions that matter most
It depends on what you are facing. A single search result is a defined piece of work; an active crisis or a sustained press campaign is a retained engagement. We will tell you honestly on the first call what is realistic, what it is likely to take, and what it will cost, before you commit to anything.
Sometimes, and we will be straight about when. We can pursue factual-accuracy and right-to-be-forgotten routes with publishers and search engines, and we can rebalance what people find through new, accurate content. We will never promise to make a true, lawful story disappear, because no honest agency can.
Immediately. Crises do not keep office hours, so neither do we. A partner is on the first call, and we work to a holding position, a stakeholder plan and a media line within hours, not days.
Yes. Most of our reputation work is never spoken about, by design. Engagements are handled by a small senior team under strict confidentiality, and discretion is the starting assumption, not an add-on.
Reputation management is the long game: what people find when they look you up, and what the record says about you over years. Crisis communications is the short one: the hours and days when a specific story, incident or regulatory action is live and the outcome is still movable. Most engagements start as the second and become the first.
Both. Emergencies are the more common way in, and we take those calls the same day, out of hours included. But the cheapest crisis is the one you prepared for, so we also work on retainer: scenario planning, holding statements written before they are needed, spokesperson training, and a direct number for when something breaks.
Our crisis work concentrates where we already know the regulators, the journalists and the stakeholder map: adult social care and healthcare, schools and further education, and corporate and financial services. In practice that means CQC and Ofsted action, safeguarding incidents, patient-safety stories, leadership departures, funding and insolvency questions, and leaks.
From our insights
Thinking from the sector
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
