Demand influence
Presence in the trade and business titles your buyers read while they are forming a shortlist, so you are on it.

We turn complex B2B and deep-tech businesses into the cited authority in their category, in the publications buyers and investors actually read.
Start the conversation→The promise
B2B communications that close longer sales cycles.
When the buyer sits on the board and the decision takes months, reputation decides whether the door opens at all. We build the credibility that gets you into the consideration set and keeps you there.
On the record
A live feed of where our work has been showing up — real placements, real titles, real reach.
27.3M readers
Profile · Companies · Financial Times
174M readers
Innovation · Forbes
109M readers
Tech · MarketWatch
10.1M readers
Markets · Barron's
35.8M readers
Business · The Times
What it buys you
Presence in the trade and business titles your buyers read while they are forming a shortlist, so you are on it.
The third-party proof that makes a cautious buying committee comfortable choosing you over a safer-looking incumbent.
Founder and leadership thought leadership that travels into investor and customer conversations, not just LinkedIn.
One clear story about why you matter, tiered from sector trade press up to the national business desks.
How we work
Senior people run the account, not just win it. The counsel on your business has sat in national and financial newsrooms and knows what a journalist will actually run, and what they will quietly delete.
We pitch ideas a desk wants, not announcements only you care about. That means fewer, better placements in the titles that move your market, and a standing relationship with the journalists who cover it.
It is a practice within our wider corporate communications work, so B2B PR sits alongside investor relations, financial services PR and crisis when you need them.
Specialisms
Earlier-stage? See our startup PR practice.
FAQs
We build the reputation that shortens a long sales cycle: coverage in the trade and national press your buyers read, executive profile that opens doors, and the third-party credibility that makes procurement and boards comfortable saying yes. It is media relations, thought leadership and message development aimed at a buying committee, not a consumer.
The audience is a handful of decision-makers, not a mass market, so reach matters less than relevance. A single article in the right trade title, read by the people who sign the contract, is worth more than a million impressions on a title they never see. We tier coverage deliberately, from sector trade press to the business nationals.
It is a retained relationship rather than a one-off, so it is priced as a monthly engagement scaled to ambition and sector. On the first call we will tell you what a realistic programme looks like and what it is likely to cost before either of us commits.
Against the pipeline, not vanity metrics. Share of voice in the titles your buyers read, quality and tier of coverage, inbound prompted by it, and how often your name comes up in the rooms where deals are decided.
From our insights
How will the "Crypto President" reshape offshore crypto jurisdictions?
Zoe Wyatt, Partner and Head of Web3 and Disruptive Technology at Andersen Global
"Chaos presents opportunities for IFCs" — US offshore finance expert on Trump's election victory
Speak with us
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.