Demand influence
Presence in the trade and business titles your buyers read while they are forming a shortlist, so you are on it.

We turn complex B2B and deep-tech businesses into the cited authority in their category, in the publications buyers and investors actually read.
Start the conversation →Nomad Capitalist · Corporate & financial
87
articles and broadcasts across the financial press of four continents.
Read the case studyAquaa Partners · Corporate & financial
55
pieces of coverage, across seven top-tier financial titles.
Read the case studyIndependent Business Network · Corporate & public affairs
65+
pieces of national coverage in two years, in The Telegraph, The Times and Sky News.
Read the case study
Your team
You deal with William Walter and our senior advisers directly. These are frames from campaigns we have run, in Parliament and beyond.
Addressing the reception, House of Lords
The promise
B2B communications that close longer sales cycles.
When the buyer sits on the board and the decision takes months, reputation decides whether the door opens at all. We build the credibility that gets you into the consideration set and keeps you there.
On the record
A live feed of where our work has been showing up: real placements, real titles, real reach.
27.3M readers
PROFILE · COMPANIES
Specsavers founder Mary Perkins: 'I spent the weekend writing 500 birthday cards'
174M readers
INNOVATION
Are you ready to eat lab meat?
109M readers
TECH
The companies set to benefit as drone delivery is fast-tracked
10.1M readers
MARKETS
Tech stocks are set for exponential growth, says this strategist
35.8M readers
BUSINESS
UK start-up accuses Airbus of 'low trick' in trademark row
What it buys you
Presence in the trade and business titles your buyers read while they are forming a shortlist, so you are on it.
The third-party proof that makes a cautious buying committee comfortable choosing you over a safer-looking incumbent.
Case study · Independent Business Network65+ pieces of national coverage in two years, in The Telegraph, The Times and Sky News.Founder and leadership thought leadership that travels into investor and customer conversations, not just LinkedIn.
Case study · Aquaa Partners55 pieces of coverage, across seven top-tier financial titles.One clear story about why you matter, tiered from sector trade press up to the national business desks.
Case study · Nomad Capitalist87 articles and broadcasts across the financial press of four continents.The work
Each of these started as a company the national press had never quoted. Nomad Capitalist now reaches 3.6 million readers a campaign.
How we work
Senior people run the account, not just win it. The counsel on your business has sat in national and financial newsrooms and knows what a journalist will actually run, and what they will quietly delete.
We pitch ideas a desk wants, not announcements only you care about. That means fewer, better placements in the titles that move your market, and a standing relationship with the journalists who cover it.
It is a practice within our wider corporate communications work, so B2B PR sits alongside investor relations, financial services PR and crisis when you need them.
Specialisms
Earlier-stage? See our startup PR practice. Deep in technology? See our B2B tech PR practice.
FAQs
We build the reputation that shortens a long sales cycle: coverage in the trade and national press your buyers read, executive profile that opens doors, and the third-party credibility that makes procurement and boards comfortable saying yes. It is media relations, thought leadership and message development aimed at a buying committee, not a consumer.
The audience is a handful of decision-makers, not a mass market, so reach matters less than relevance. A single article in the right trade title, read by the people who sign the contract, is worth more than a million impressions on a title they never see. We tier coverage deliberately, from sector trade press to the business nationals.
It is a retained relationship rather than a one-off, so it is priced as a monthly engagement scaled to ambition and sector. On the first call we will tell you what a realistic programme looks like and what it is likely to cost before either of us commits.
Against the pipeline, not vanity metrics. Share of voice in the titles your buyers read, quality and tier of coverage, inbound prompted by it, and how often your name comes up in the rooms where deals are decided.
Further reading
Keep exploring
Speak with us
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.