What we do
Specialist communications,
by sector.
PR, public affairs, brand and crisis, fused into one partner-led team. We work where regulation, reputation and clinical or political expertise intersect.
How we're organised
Five sectors, three divisions, one partner.
The sectors below aren't five separate teams filed under one roof. They pair off into three divisions, each built around the regulator, policy environment or press book its sectors actually share, so specialist knowledge carries across the pairing instead of sitting in a silo.
Healthcare + Care
Health & Social Care
NHS Trusts and private hospital groups sit alongside care home, home care and nursing operators, because the same regulator (the CQC), the same workforce pressures and often the same journalists cover both.
Education
Education & Skills
Schools, multi-academy trusts and universities share a division with further education colleges and training providers, since DfE policy, Ofsted and admissions pressure move through the same channels.
Corporate + Private Individuals
Corporate & Private Individuals
B2B and financial services PR sits with personal reputation work, because the CEOs, founders and partners we build corporate coverage for are often the same people who later need to be visible without being exposed.
Healthcare
Specialist PR, marketing and policy communications for healthcare providers, private clinicians and care operators across the UK, led by a practising NHS Consultant.
We translate clinical complexity into the language your patients, regulators and journalists understand.
Care
Specialist PR, marketing and policy communications for the UK's care home, home care and nursing-home operators.
We understand CQC, the workforce crisis, local-authority commissioning and what occupancy actually depends on.
ExploreEducation
PR, marketing and policy communications for UK schools, multi-academy trusts, colleges and universities.
We have worked inside DfE policy and inside school leadership, so we know what actually moves admissions.
ExploreCorporate
B2B PR and corporate reputation for UK businesses with longer sales cycles, from a team that also runs a dedicated financial PR practice.
We work where the buyer is on the board, the deal cycle is months and reputation determines whether the door even opens.
ExplorePrivate Individuals
Personal PR for people who need to be visible without being exposed.
Discretion-first personal reputation work, managed by a small, partner-led team operating under NDA from first call.
ExploreEvery service
Each service, grouped by sector
The sector pages above cover the whole practice. These pages go deeper on one service or guide.
Health and social care
- Healthcare PR
Earned media that moves healthcare audiences.
- What is healthcare PR?
The definitional guide: scope, tactics and results.
- Healthcare marketing
Full-funnel marketing for healthcare brands.
- Healthcare SEO
Local search and clinician-checked pages for clinics.
- Dental marketing
Search, reviews, ads and websites for private practices.
- Care home marketing
Care home marketing and PR, plus bamboo, our software.
- Home care marketing
Win clients, referrers and carers, run on bamboo.
- Care home marketing plan
A working plan template, step by step.
- Digital marketing for care homes
Be found by self-funders searching today.
Education and skills
- School marketing
Admissions-driving marketing for schools.
- University marketing
Recruitment and reputation for universities.
Corporate and private individuals
- B2B PR
Pipeline-building PR for B2B brands.
- B2B tech PR
Category-defining PR for tech firms.
- Digital PR
Links, rankings and searchable proof.
- Financial PR
Communications for financial businesses.
- Startup PR
Launch and funding-round communications.
- Guernsey PR & marketing
Coverage, website, advertising and search for island organisations.
- Jersey PR & marketing
Coverage, website, advertising and search for island organisations.
Across every sector
- Public affairs
Policy engagement that changes outcomes.
- What is public affairs?
Lobbying, policy and influence, explained.
- Reputation management
Build, defend and repair reputations.
- Crisis communications
Counsel for the moments that define you.
- Media training
Interview-ready spokespeople, fast.
- AI visibility
Track and grow your share of AI answers.
Policy explainers
- Adult social care reform
The reform debate, explained.
- The Better Care Fund
How the fund works and who it reaches.
Selected work
Results,
from every sector we work in
From our insights
One read from every sector we work in
- Healthcare · Insight · Aug 2026
Beyond the Five-Star Review: Building Patient Trust Online
Read - Care · Insight · Jul 2026
How Care Home Providers Can Build Sustainable Occupancy Through Referral Networks and Reputation
Read - Education · Insight · Aug 2026
University Social Media Crisis: A Communications Playbook
Read - Corporate · Insight · Sept 2026
What Actually Gets a Page Retrieved, Ranked and Cited
Read - Private Individuals · Insight · Aug 2026
GMC Social Media Guidance: What Doctors Can Actually Do
Read
Questions
Before you pick a sector.
As three divisions rather than six unrelated teams: Health & Social Care, Education & Skills, and Corporate & Private Individuals. Each pairs sectors that share a regulator, a policy environment or a press book, so specialist knowledge carries across both halves of the division instead of sitting in a silo.
Most engagements sit across two: a healthtech company buying both healthcare and corporate work, or a care group's chief executive wanting personal PR alongside the organisation's social-care campaign. We staff the brief, not the org chart, so one partner runs both sides rather than handing you off between teams.
PR, public affairs and digital strategy run through the same partner rather than three separate suppliers, and every sector practice, healthcare through private individuals, has a named crisis lead available out of hours. What changes by sector is the regulator, the press list and the specialist counsel; the delivery model doesn't.
Book a strategy call. It's thirty minutes with a partner, not a salesperson, and they'll tell you which division fits, what the work would look like, and whether we're the right agency at all before either side commits to anything.
There's no published rate card for any sector, healthcare and corporate work included. After the strategy call you get a plan and a price: a clear scope and fee range set against your specific brief, not a sector-wide tariff.
From the same team
Software and clinical frameworks for care providers
bamboo: care marketing software
Built by Bridgehead for UK care providers. bamboo writes Google and Meta campaigns from your CQC profile, logs every enquiry, gathers your reviews in one place and ranks your home against comparable homes nearby each week. The Shoot plan is free.
Headland Care Consulting: condition-specific care frameworks
Founded by Dr Sheel Mehta, a practising NHS Clinical Oncology Consultant, and William Walter. Headland designs condition-specific care frameworks for UK care homes, built by NHS consultants and delivered by your team.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
