01
Category narrative
A clear story for what you do and why it matters now, so analysts, journalists and buyers describe your category the way you want them to.
Corporate · B2B Tech PR
Make complex tech
make headlines.
A B2B tech PR agency that turns a hard-to-explain product into a story the trade and national press want to run, and that a technical buyer, an investor and a journalist all understand the same way.
The promise
Understood first, then covered.
Most tech PR fails at translation, not pitching. We get the technology right, frame the category, and then earn the coverage that shortens the sales cycle and stands up to a specialist journalist's questions.
$10-12
CPC on b2b tech PR terms: high-value, real intent
1.4bn
Reader reach across UK national press
Trade
Standing relationships across the technology press
What it buys you
Coverage that shortens the sale
02
Trade and national reach
Coverage in the specialist titles technical buyers trust and the national business press investors read, from spokespeople who can hold the detail.
03
Thought leadership that lands
Bylines and commentary a specialist journalist will actually run, because the argument is real and the author is credible.
04
Proof for the funnel
Coverage and third-party validation your sales team can point to, so PR does measurable work in the pipeline, not just in the press cuttings.
The definition
What is B2B tech PR?
B2B tech PR is public relations for business-to-business technology companies: the work of turning complex products and platforms into clear stories that the trade and business press will cover, in order to build credibility with technical buyers, investors and partners. It combines category narrative, media relations and thought leadership, and it lives or dies on getting the technology right before pitching it.
The distinctive challenge is translation. A specialist journalist will test a claim harder than a generalist, and a technical buyer will dismiss anything that oversimplifies. Effective B2B tech PR pairs genuine understanding of the product with the storytelling that makes it matter to a wider audience, so coverage is both accurate and compelling.
B2B tech PR is the technology-specialist sibling of our B2B PR practice; pair it with digital PR for the links and rankings that compound the coverage.
Who we work with
Across B2B technology
- Enterprise software and SaaS
- Deep tech and AI companies
- Fintech and regtech
- Health tech and medtech
- Cyber security firms
- Scale-ups approaching a funding round
FAQs
B2B tech PR FAQs
It builds the narrative for a technology business, earns coverage in the trade and business press, and runs thought-leadership and commentary programmes, so technical buyers, investors and partners understand and trust what the company does.
The audience is a considered, expert buyer rather than a mass market, so the work weights credibility, category narrative and specialist trade coverage over volume. Accuracy and depth matter more than reach.
Yes. Getting the technology right before pitching is the core of the discipline. We invest in understanding the product so the story stands up to a specialist journalist and resonates with a technical buyer.
A clear category story and a track record of credible coverage make a company easier for investors to understand and back. We often align a PR programme with a funding timeline so the narrative and the proof are in place when it counts.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
