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Findability
Whether you appear when a local family searches: map pack position, Google Business Profile completeness, and the terms you rank for against nearby homes.
Social Care · Care Home Marketing
A marketing audit of
your care home.
Before you spend on marketing, find out where you are already losing enquiries. A care home marketing audit tracks a family from first search to move-in and shows you exactly where the occupancy leaks out.
The promise
See the leak before you spend on the fix.
Most homes are not short of attention; they lose it between the search and the show-round. An audit follows the real journey and quantifies each drop-off, so the next pound goes where it recovers the most residents.
6 stages
Search, profile, site, reviews, enquiry, referral
KD 0
Care home marketing is uncontested search space
72
CareTech vendors profiled in our sector index
On the record
The coverage does the talking
A live feed of where our work has been showing up: real placements, real titles, real reach.
604M reach
England · BBC
Monkey business at Leamington Spa care home birthday party
83.7M readers
UK News · The Mirror
Penguins visit care home to give OAPs a dose of pet therapy
25M reach
Social affairs · The Independent
Unpaid leave 'huge step forward for millions of carers'
Syndicated
Social affairs · PA Media
Unpaid leave 'huge step forward for millions of carers'
What the audit checks
The whole enquiry journey
02
Website and enquiry
Whether the site answers the questions families ask and makes enquiring effortless, and whether enquiries are answered fast and followed up.
03
Reputation
Your review volume, rating and reply habit, your last CQC rating in context, and the third-party coverage a cautious family will find.
04
Referral health
How well discharge teams, social workers and GPs know you, and whether you are named when a placement is needed at short notice.
The definition
What is a care home marketing audit?
A care home marketing audit is a structured review of everything that stands between a prospective resident and a move-in: search visibility, Google Business Profile, website, reviews and reputation, enquiry handling, and referrer relationships. It measures each stage against the way families and commissioners actually choose a home, and reports where enquiries are being lost and what it would take to recover them.
The value is diagnostic. Homes routinely spend on new advertising while a slow enquiry line or a thin Google Business Profile quietly wastes the attention they already earn. An audit finds that leak first, so investment follows evidence rather than instinct.
Use the findings to build a marketing plan off the back of a clear strategy, or start from the care home marketing overview.
FAQs
Care home marketing audit FAQs
Search visibility and the local map pack, Google Business Profile, the website and its enquiry paths, review volume and reply habit, enquiry response speed and follow-up, and referrer awareness. Each is scored against how families and commissioners actually decide.
A focused audit of a single home takes days rather than weeks. Group audits run per home with a consolidated view, so head office can see which sites leak the most enquiries and prioritise accordingly.
A prioritised list of fixes ranked by likely effect on occupancy, with the leaks quantified where the data allows, so you know which change recovers the most residents for the least spend.
Often yes: high occupancy can hide an unhealthy funded-to-private mix or an over-reliance on a single referrer. An audit surfaces the fragility before it costs you fee income.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
