01
Interview technique
How to stay in control of a broadcast, print or online interview, bridge to your message, and avoid the traps a practised journalist will set.
Corporate · Media Training
Be ready before
the camera is.
Media training in London for the people who speak for you. Practical, journalist-led sessions that build the message discipline and composure to handle any interview, delivered as clear fixed-price days.
The promise
Confident on the record, under pressure.
A good spokesperson is made, not born. In a day we take your leaders from anxious to assured: clear on the message, calm under a hard question, and safe on the record when it matters most.
1 day
Fixed-price format, no retainer required
1,300
Monthly searches for media training: real demand
Real
Sessions run by working broadcast journalists
What it covers
The skills that hold up on air
02
Message discipline
Building three clear messages and delivering them naturally, so your point survives editing and lands with the audience you care about.
03
On-camera practice
Realistic filmed interviews with immediate, honest feedback, so the learning is in the doing rather than the theory.
04
Crisis and hostile questions
Handling the difficult story and the hostile interviewer, the highest-stakes moment a spokesperson faces, before it happens for real.
The definition
What is media training?
Media training is practical coaching that prepares executives and spokespeople to handle interviews with the press and broadcasters effectively and safely. It covers interview technique, message discipline, on-camera performance and the handling of hostile or crisis questions, and it is usually delivered as a hands-on day built around realistic, filmed practice rather than a lecture.
The value is in the rehearsal. Reading about interview technique changes little; being filmed answering a journalist's difficult questions, watching it back and doing it again is what builds the composure and control that hold up when a real interview is running and the stakes are high.
Media training pairs naturally with reputation and crisis preparation, and with the profile work in our B2B PR and healthcare PR practices.
Who we train
The people who speak for you
- CEOs and senior executives
- Clinicians and healthcare leaders
- Founders approaching a launch or raise
- Chairs and board members
- Public-facing subject experts
- Teams preparing for a live issue
FAQs
Media training FAQs
We price media training as fixed-cost training days rather than hidden retainers, so you know exactly what a session costs before you book. The rate depends on the number of participants and whether it is a standard or crisis-focused day; we quote clearly up front.
A short grounding in how the media works and how to build your messages, then the bulk of the day in realistic, filmed interviews with immediate feedback, working up to the harder and more hostile scenarios your spokespeople are likely to face.
Yes. Crisis-focused days concentrate on the hostile interview and the difficult story, building the composure to stay on message when a journalist is pressing hard. It is the natural companion to our reputation and crisis work.
We run sessions in London and at your offices across the UK. On-camera practice needs only a room; we bring the setup, and can film remotely where teams are distributed.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
