01
Search visibility
SEO and content that put you in front of patients at the moment they are looking for the care you provide, and keep you there.
Healthcare digital marketing
Authority that
compounds online.
Search, social and content built on real clinical insight, so the right audiences find you and trust you.
Start the conversation→Pinpointsocial insight
Search+ social + content
CreationHealthcare
The promise
Every channel pointed at a booking.
Most healthcare digital marketing optimises for clicks no one books. We run search, content and paid media as one system measured on booked appointments, and we keep every word inside the rules so a campaign launches instead of getting pulled.
#2
"Healthcare digital marketing" at our 2026 peak
Tracked
First click to booked appointment
Clinician
Sign-off on every public claim
On the record
The coverage does the talking
A live feed of where our work has been showing up — real placements, real titles, real reach.
27.3M readers
Profile · Companies · Financial Times
Specsavers founder Mary Perkins: 'I spent the weekend writing 500 birthday cards'
110M reach
Health · The Sun
How Deborah James is continuing to save lives after death as interest in cancer sites surges
35.8M readers
Health · The Times
Junior doctors' strike: minority of public in favour as support wanes
35.8M readers
Health · The Times
Striking consultants 'have less support than nurses'
Pharma trade
Oncology · Pharmaphorum
ASCO 2025: breast cancer breakthroughs drive HCPs' online conversations
Pharma trade
Pharma · Endpoints News
Pfizer and Novartis chiefs lead pharma's CEO influencers on social media
Medical trade
Oncology · Healio
Lung cancer dominates ASCO social media conversation
What it buys you
Demand you can measure
02
Paid media that converts
Google and social campaigns built around booked appointments and a real cost per enquiry, not impressions and likes.
03
A booking journey that works
Landing pages and enquiry flows that turn interest into a confirmed appointment, with the friction taken out.
04
Compliant campaigns
ASA, CAP-code and platform-policy aware, with clinical sign-off, so your spend produces patients rather than complaints.
How we work
Test paid, build organic
We use paid media to learn fast which messages and audiences book, then build the SEO and content that captures the same demand without paying for every click. Over a year that is what brings the cost per patient down.
A clinician signs off the claims before anything goes live. In a regulated market that is not a brake on growth, it is what lets you advertise confidently while competitors hedge or get pulled.
Digital sits alongside healthcare marketing and healthcare PR in our healthcare practice, so search, story and reputation reinforce each other.
What we run
The channels that book patients
- Healthcare SEO
- Clinical content and patient FAQs
- Google Search and Performance Max
- Paid social for healthcare
- Landing pages and booking journeys
- Tracking and attribution
FAQs
What providers ask us
The channels patients use to find and choose care: search and SEO, the website and its booking journey, content that answers real clinical questions, and paid media on Google and social. We run them as one system pointed at booked appointments, not as separate line items.
Healthcare advertising is policed by the ASA and CAP code, by platform health policies, and by the GMC for clinicians. We write to those rules from the first draft and have a clinician sign off claims, so campaigns launch rather than getting pulled, and you do not collect complaints.
Yes, and the two work better together. Paid media buys visibility today; SEO and content earn it for the long term and lower your cost per enquiry over time. We usually run paid to learn what converts, then build the organic content that captures the same demand for free.
By enquiries and bookings, with full tracking from first click to booked appointment. We report cost per enquiry, conversion quality and the channels driving real patients, and we move budget toward what is working rather than what looks busy.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
