Healthcare & pharma
Creation Healthcare
We translated Creation's proprietary clinician data into 76 pieces of coverage — landing The Times, The Sun, ITV News and a roundtable at the Palace of Westminster.
A leading provider of digital insights to the pharmaceutical and healthcare industries, analysing the views and sentiments of healthcare professionals through social media to inform planning, communications and policymaking.
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The brief
Bridgehead was appointed to raise Creation's profile among existing and prospective clients by showcasing its expertise and CREATION Pinpoint® insights across UK and US healthcare, pharmaceutical and national media — while facilitating engagement with policymakers and Department of Health officials.
What they needed
Increase awareness of Creation's data-driven insight capabilities.
Showcase the value of CREATION Pinpoint® to pharmaceutical and healthcare stakeholders.
Promote expertise within healthcare and pharmaceutical media in the UK and US.
Engage policymakers and Department of Health officials on frontline professional sentiment.
The approach
An insight-led media engagement programme — translating Creation's proprietary clinician social media analysis into newsworthy stories for national and specialist healthcare press.
Proprietary data as news
Working with Creation's analyst team, we translated CREATION Pinpoint® data on clinician sentiment into stories for national media — linking frontline attitudes to live NHS debates including the junior doctors' strike and cancer awareness.
Healio content partnership
We secured an ongoing content supply arrangement with Healio — the leading US digital health platform — creating sustained editorial exposure and commercial collaboration opportunities in the North American market.
Westminster roundtable
We coordinated a joint roundtable between Creation and the All-Party Parliamentary Health Group at the Palace of Westminster, bringing Creation's CEO and CREATION Pinpoint® data directly before MPs, Peers and Department of Health officials.
The results
pieces of coverage
readers reached
Parliamentary roundtable at Westminster
Coverage over time
Coverage built steadily across UK national and international pharma media, peaking with the parliamentary roundtable and consumer coverage aligned to live NHS debates (representative split; 76 pieces).
The coverage
24M+ monthly readers
Health
Junior doctors' strike: NHS hit hard by winter pressures, clinicians warn
The Times
214M+ monthly readers
Cancer
Dame Debs' NHS legacy: how Bowel Babe transformed clinician conversations
The Sun
250k+ pharma professionals
Pharma
Pfizer and Novartis chiefs lead pharma's CEO influencers on social media
Endpoints News
The milestone
A Palace of Westminster roundtable — bringing clinician data directly before MPs and Department of Health officials.
We convened a joint roundtable between Creation and the All-Party Parliamentary Health Group at the Palace of Westminster. Creation's CEO presented CREATION Pinpoint® analysis on challenges facing UK primary care directly to MPs, Peers and senior Department of Health officials — turning media data into policy influence.
Seen in
The impact
76 pieces across UK national and international healthcare and pharmaceutical press.
National consumer coverage in The Times and The Sun reaching combined 200M+ monthly readers.
Ongoing Healio content partnership providing sustained US market exposure.
Palace of Westminster roundtable with MPs, Peers and senior Department of Health officials.
The outcome
76 pieces, a parliamentary roundtable at Westminster, and a Healio content partnership — CREATION Pinpoint® data turned into both policy influence and sector authority.
