Bridgehead Communications
Creation Healthcare

Case study · Creation Healthcare

A four-year fixture in Healio and pharmaphorum, punctuated by The Times, The Sun and a Westminster roundtable.

We translated Creation's proprietary clinician data into 76 pieces of coverage, landing The Times, The Sun, ITV News and a roundtable at the Palace of Westminster.

86

pieces of coverage

29

outlets and editions

2

countries

380.4M

audience reach*

Outlet by outlet

Every row an outlet, every cell tells its own story

27 outlets ranked by pieces of coverage, 2021-10 to 2025-06. Healio leads with 24, 2022-06 to 2024-10; pharmaphorum follows with 13.
#OutletPiecesFirst to last · DAPer bucket
  1. 01Healio242022-06 to 2024-10DA 78
  2. 02pharmaphorum132021-10 to 2025-06DA 72
  3. 03PharmiWeb72023-07 to 2025-06DA 60
  4. 04Health Europa42022-03 to 2023-03DA 57
  5. 05The Times32022-11 to 2024-01DA 93
  6. 06Comment Central32021-10 to 2024-05DA 39
  7. 07Oncology Today32025-02 to 2025-06DA 14
  8. 08Nursing Times22021-11 to 2022-12DA 66
  9. 09Bdaily22023-06 to 2023-07DA 57
  10. 10FE News22021-10DA 55
  11. 11PharmaBoardroom22023-09 to 2024-10DA 48
  12. 12BiopharmaTrend22024-09 to 2025-03DA 44

12 of 27 outlets shown, ranked by pieces of coverage; the other 15 outlets carry 16 pieces between them and are listed in the index. 3 social reposts (LinkedIn, X (Twitter)) are counted in the total but not ranked as a masthead.

The national titles

The TimesDA 93

UNITED KINGDOM

Junior doctors’ strike: minority of public in favour as support wanes

The Times, London · 5 Jan 2024

The SunDA 94

UNITED KINGDOM

How Dame Deborah James is continuing to save lives after her death

The Sun, London · 1 Jul 2022

Daily ExpressDA 93

UNITED KINGDOM

EXCLUSIVE Covid-19: Doctors sceptical of fourth jab and warn of a 'vaccine gap'

Daily Express, London · 12 Mar 2022

The brief

The brief

Bridgehead was appointed to raise Creation's profile among existing and prospective clients by showcasing its expertise and CREATION Pinpoint® insights across UK and US healthcare, pharmaceutical and national media, while facilitating engagement with policymakers and Department of Health officials.

A leading provider of digital insights to the pharmaceutical and healthcare industries, analysing the views and sentiments of healthcare professionals through social media to inform planning, communications and policymaking.

Objectives

  1. 01Increase awareness of Creation's data-driven insight capabilities.
  2. 02Showcase the value of CREATION Pinpoint® to pharmaceutical and healthcare stakeholders.
  3. 03Promote expertise within healthcare and pharmaceutical media in the UK and US.
  4. 04Engage policymakers and Department of Health officials on frontline professional sentiment.

The approach

How we approached it

An insight-led media engagement programme, translating Creation's proprietary clinician social media analysis into newsworthy stories for national and specialist healthcare press.

01

Proprietary data as news

Working with Creation's analyst team, we translated CREATION Pinpoint® data on clinician sentiment into stories for national media, linking frontline attitudes to live NHS debates including the junior doctors' strike and cancer awareness.

02

Healio content partnership

We secured an ongoing content supply arrangement with Healio, the leading US digital health platform, creating sustained editorial exposure and commercial collaboration opportunities in the North American market.

03

Westminster roundtable

We coordinated a joint roundtable between Creation and the All-Party Parliamentary Health Group at the Palace of Westminster, bringing Creation's CEO and CREATION Pinpoint® data directly before MPs, Peers and Department of Health officials.

04

A thought leadership report

We wrote The Primary Care Crisis with Creation's analyst team, fifteen pages setting what healthcare professionals say to each other online against the official record on workload, remote appointments, industrial action and AI. It carried the same primary care argument Creation took into Westminster, in a form clients and journalists could keep.

The results, 2021-10 to 2025-06

86 pieces across 2 countries

Counts come from the coverage book, piece by piece. Audience figures are measured per outlet (Portal Coverage Builder, September 2026) and marked with an asterisk.
86

pieces of coverage

29

outlets and editions

2

countries

2

continents

602k

estimated readers*

380.4M

audience reach*

*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.

PIECES PER MONTH, 2021-10 TO 2025-06

5Oct ’213Nov1DecJan ’22Feb2Mar1Apr4May5Jun1Jul1AugSepOct2Nov1DecJan ’23Feb3MarAprMay2Jun7Jul1Aug3Sep1Oct1Nov1Dec2Jan ’242Feb1Mar1Apr2May3Jun4Jul1Aug6Sep3Oct1Nov1Dec1Jan ’253Feb4MarApr1May3Jun

The July 2023 spike of 7 pieces is the busiest month in the book. Months with no coverage stay at zero. 2 pieces carry no publication date, sit outside this chart and are marked undated in the index.

The research

The thought leadership report we wrote for Creation

Built with the analyst team on CREATION Pinpoint® analysis of what healthcare professionals say to each other online, published January 2024.
The Primary Care Crisis: What are healthcare professionals saying? cover

Cover and pages 5 and 9

The Primary Care Crisis: What are healthcare professionals saying?

January 2024 · 15 pages · CREATION Pinpoint®, 3m+ healthcare professional profiles

A thought leadership report written with Creation's analyst team, setting what healthcare professionals say to each other online against the official record on workload, remote appointments, industrial action and AI.

One finding. Between January 2019 and December 2023, pay surfaced in healthcare professionals' workload conversations more than 5,000 times, and time pressure in more than 5,000 further posts, well before either became a national story.

Read the report

Status: Published January 2024 and still on the Bridgehead reports shelf.

Index of coverage

All 86 pieces, by outlet

29 outlets by pieces of coverage, each outlet's pieces newest first, headlines as published. 2 pieces carry no publication date. Open the live coverage book

LinkedIn

2 pieces · DA 99

Medical Cannabis Network on LinkedIn: Understanding the reasons behind low medical cannabis prescription rates social

10 Mar 2023

Healio on LinkedIn: Lung, breast, bowel cancers dominate ASCO social media conversation social

15 Jun 2022

International Business Times

1 piece · DA 91

Pandemic Saw Rise In Health And Climate Change Related Misinformation, Study Reveals · United States

22 Aug 2022

News-Medical

1 piece · DA 75

Research suggests Twitter as a powerful tool to drive awareness about pancreatic cancer · United Kingdom

5 May 2022

Nursing Times

2 pieces · DA 66

Exclusive: Patient safety central in nurse strike conversations · United Kingdom

12 Dec 2022

Exclusive: Nurse pay 'most discussed' issue on social media by health workforce · United Kingdom

26 Nov 2021

Endpoints News

1 piece · DA 63

Pfizer and Novartis chiefs lead pharma's CEO influencers on social media, analysis finds · United States

23 Feb 2024

PharmiWeb

7 pieces · DA 60

Breast cancer breakthroughs drive HCPs’ online conversations during ASCO 2025 · United Kingdom

13 Jun 2025

New platform allows pharma to tap into collective intelligence of millions of HCPs on social media in major therapy areas · United Kingdom

11 Mar 2025

Prostate cancer: HCPs discuss emerging therapies, clinical trials, imaging and AI diagnostics on social media · United Kingdom

25 Feb 2025

HCP insights consultancy launches new platform for pharmaceutical industry to identify HCP sentiment and top digital opinion leaders in key disease sp · United Kingdom

12 Sep 2024

HCPs 72 hours ahead of mainstream media in breaking news of shingle vaccine’s dementia effects · United Kingdom

26 Jul 2024

Healthcare professionals hail ‘game-changing’ cancer vaccine trial - but some wary that vaccine hesitancy could hinder uptake · United Kingdom

4 Jun 2024

Healthcare professionals express doubt over shift from X (Twitter) to Threads, research suggests · United Kingdom

26 Jul 2023

Digital Health

1 piece · DA 58

Movers and Shakers news roundup · United Kingdom

21 Jul 2023

Bdaily

2 pieces · DA 57

Top pharma digital insights consultant elected to BHBIA board · United Kingdom

4 Jul 2023

Prestigious UK business intelligence award scooped by leading digital insights pharma consultancy · United Kingdom

22 Jun 2023

PharmaBoardroom

2 pieces · DA 48

Narasimhan Replaces Bourla as Top Pharma CEO on Social Media · United Kingdom

23 Oct 2024

Pfizer’s Albert Bourla is Pharma’s Top Social Media Performer · United Kingdom

7 Sep 2023

The Diabetes Times

2 pieces · DA 43

Top EASD 2021 online conversations revealed · United Kingdom

9 Dec 2021

Leading diabetes social media influencers revealed · United Kingdom

26 Oct 2021

Pharma Business International

1 piece · DA 27

DOL Finder platform launch enables users to identify and monitor most influential digital healthcare professionals active in key disease spaces · United Kingdom

12 Sep 2024

Marketing & Pharma

1 piece · DA 4

Social status: How pharma and health care marketing works on social media · United Kingdom

6 Dec 2024

The Independent

1 piece · DA 94

General election results - live: Starmer meeting King after landslide Labour win · United Kingdom

5 Jul 2024

The Times

3 pieces · DA 93

Junior doctors’ strike: minority of public in favour as support wanes · United Kingdom

5 Jan 2024

Striking consultants ‘have less support than nurses’ · United Kingdom

21 Jul 2023

Up to 100,000 nurses prepare to strike next month · United Kingdom

29 Nov 2022

pharmaphorum

13 pieces · DA 72

ASCO 2025: Breast cancer breakthroughs drive HCPs’ online conversations · United Kingdom

24 Jun 2025

Prostate cancer: HCPs discuss emerging treatments, artificial intelligence, and precision medicine on social media · United Kingdom

2 May 2025

Bluesky offers an opportunity pharma should not ignore · United Kingdom

4 Mar 2025

How do HCPs view the potential of AI in the pharmaceutical industry? · United Kingdom

21 Feb 2025

Social media advocacy: Healthcare professionals and the Treat and Reduce Obesity Act · United Kingdom

24 Jan 2025

Inside ESMO 2024: Treatments, trials, and top HCPs on social media · United Kingdom

20 Nov 2024

Unpacking EASD 2024: Key themes, topics, and influencers · United Kingdom

14 Oct 2024

Mixed reactions among HCPs as lecanemab and donanemab secure FDA approval for Alzheimer's treatment · United Kingdom

5 Sep 2024

Deepening perspectives: How social media is driving our understanding of HCP sentiment · United Kingdom

15 Jul 2024

Top cancer types, trials, and AI innovations: What HCPs discussed most at ASCO 2024 · United Kingdom

4 Jul 2024

Could #MedThreads become the new #MedTwitter? · United Kingdom

28 Aug 2023

How social media is helping clinicians on the front line in the treatment of rare diseases · United Kingdom

28 Jun 2023

What HCPs think about medical tweetorials · United Kingdom

21 Oct 2021

European Pharmaceutical Review

1 piece · DA 60

(headline unavailable) · United Kingdom

17 Nov 2021

Health Europa

4 pieces · DA 57

Understanding the reasons behind low medical cannabis prescription rates · United Kingdom

10 Mar 2023

Social media – a powerful tool for elevating pancreatic cancer awareness · United Kingdom

12 May 2022

Medical misinformation: What can be done to tackle fake health news? · United Kingdom

21 Mar 2022

(headline unavailable) · United Kingdom

undated

FE News

2 pieces · DA 55

(headline unavailable) · United Kingdom

21 Oct 2021

World Mental Health Day 2021 - Exam results triggered flashpoints in pandemic mental health crisis, study shows · United Kingdom

8 Oct 2021

BiopharmaTrend

2 pieces · DA 44

Creation Healthcare Launches Platform to Analyze Global Social Media Discourse Among Healthcare Professionals · United Kingdom

10 Mar 2025

A New Tool to Spot Influential Healthcare Professionals in Pharma · United Kingdom

11 Sep 2024

Comment Central

3 pieces · DA 39

Hyde Park haze illustrates clear need for cannabis education · United Kingdom

13 May 2024

World Asthma Day 2022: Environmental impact of respiratory care is key issue · United Kingdom

3 May 2022

World Mental Health Day: Pandemic Mental Health Crisis Flashpoints Revealed · United Kingdom

9 Oct 2021

MedCity News

1 piece

Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response - MedCity News · United States

24 Jul 2023

The Sun

1 piece · DA 94

How Dame Deborah James is continuing to save lives after her death · United Kingdom

1 Jul 2022

Daily Express

1 piece · DA 93

EXCLUSIVE Covid-19: Doctors sceptical of fourth jab and warn of a 'vaccine gap' · United Kingdom

12 Mar 2022

Healio

24 pieces · DA 78

Clinicians discuss important sessions, colleague interactions on X during CHEST 2024 · United States

18 Oct 2024

Clinicians talk COPD inhaler costs on X in first half of 2024 · United States

18 Sep 2024

Clinicians chat beta-blockers, dupilumab, ensifentrine for COPD on X in first half of 2024 · United States

3 Sep 2024

Clinicians discuss COPD ventilation support, medications on X in first half of 2024 · United States

12 Aug 2024

Lung cancer dominates ASCO social media conversation among health care professionals · United States

22 Jun 2024

Oncologists pleased with new treatments for lymphoma, lung cancer, urothelial cancer · United States

14 Jun 2024

Health care professionals celebrate ‘milestone’ FDA approval for HER2-positive solid tumors · United States

20 May 2024

Health care professionals ‘thrilled’ with approval of first treatment for MASH · United States

23 Apr 2024

Health care professionals enthusiastic about approval of first cell therapy for melanoma · United States

8 Mar 2024

Five leading digital opinion leaders in women’s health advocacy and excellence · United States

3 Feb 2024

Health professionals enthusiastic about approval of gene therapies for sickle cell disease · United States

17 Jan 2024

Health care professionals optimistic as tirzepatide approved for obesity treatment · United States

20 Dec 2023

HCPs welcome approval of updated Novavax COVID-19 vaccine · United States

30 Nov 2023

Updated COVID-19 vaccines receive mixed support among health care professionals online · United States

24 Oct 2023

Health care professionals express support for postpartum depression, myeloma treatments · United States

28 Sep 2023

First nonprescription oral contraceptive sees strong support among providers · United States

8 Sep 2023

Providers support approvals of therapies for prostate cancer, lymphoma, heart disease · United States

22 Jul 2023

Providers react positively to RSV vaccine news, plus Crohn's disease, heart failure drugs · United States

13 Jul 2023

5 women at forefront of oncology digital space · United States

8 Mar 2023

New psilocybin data spark favorable social media conversation among HCPs in US · United States

9 Nov 2022

Lung, breast, bowel cancers dominate ASCO social media conversation among HCPs · United States

15 Jun 2022

‘Absolutely remarkable’: HCPs tweet excitement for study of dostarlimab in rectal cancer · United States

9 Jun 2022

DYNAMIC trial data spark Twitter talk about ‘future of patient risk stratification’ · United States

7 Jun 2022

‘Beautiful, powerful moment’ and Twitter buzz after DESTINY-Breast04 data presented · United States

6 Jun 2022

Sickle Cell Society

1 piece · DA 55

New research reveals healthcare professionals are critical of health inequities in early diagnosis and treatment of sickle cell disorder » Sickle Cell Society · United Kingdom

28 Apr 2022

TechRound

1 piece · DA 46

How Medics Changed Minds: COVID-19 Vaccine Mixing · United Kingdom

12 Nov 2021

Let's Win! Pancreatic Cancer

1 piece · DA 43

Research Suggests Twitter as a Powerful Tool to Drive Awareness about Pancreatic Cancer · United States

6 May 2022

Oncology Today

3 pieces · DA 14

Breast cancer breakthroughs drive HCPs’ online conversations during ASCO 2025 · United Kingdom

16 Jun 2025

Breast cancer oncologists use social media to engage with latest research, network with peers, and educate wider public, study finds · United Kingdom

7 Mar 2025

Prostate cancer: HCPs discuss emerging therapies, clinical trials, imaging and AI diagnostics on social media · United Kingdom

24 Feb 2025

X (Twitter)

1 piece

(headline unavailable) social

undated

Every piece

All the coverage

All 86 pieces of coverage, drifting past continuously — hover to pause, click any card for the piece itself.
pharmaphorumDA 72

UNITED KINGDOM

ASCO 2025: Breast cancer breakthroughs drive HCPs’ online conversations

pharmaphorum, London · 24 Jun 2025

Oncology TodayDA 14

UNITED KINGDOM

Breast cancer breakthroughs drive HCPs’ online conversations during ASCO 2025

Oncology Today, London · 16 Jun 2025

PharmiWebDA 59

UNITED KINGDOM

Breast cancer breakthroughs drive HCPs’ online conversations during ASCO 2025

PharmiWeb, London · 13 Jun 2025

pharmaphorumDA 72

UNITED KINGDOM

Prostate cancer: HCPs discuss emerging treatments, artificial intelligence, and precision medicine on social media

pharmaphorum, London · 2 May 2025

PharmiWebDA 59

UNITED KINGDOM

New platform allows pharma to tap into collective intelligence of millions of HCPs on social media in major therapy areas

PharmiWeb, London · 11 Mar 2025

BiopharmaTrendDA 44

UNITED KINGDOM

Creation Healthcare Launches Platform to Analyze Global Social Media Discourse Among Healthcare Professionals

BiopharmaTrend, London · 10 Mar 2025

Oncology TodayDA 10

UNITED KINGDOM

Breast cancer oncologists use social media to engage with latest research, network with peers, and educate wider public, study finds

Oncology Today, London · 7 Mar 2025

pharmaphorumDA 72

UNITED KINGDOM

Bluesky offers an opportunity pharma should not ignore

pharmaphorum, London · 4 Mar 2025

PharmiWebDA 59

UNITED KINGDOM

Prostate cancer: HCPs discuss emerging therapies, clinical trials, imaging and AI diagnostics on social media

PharmiWeb, London · 25 Feb 2025

Oncology TodayDA 10

UNITED KINGDOM

Prostate cancer: HCPs discuss emerging therapies, clinical trials, imaging and AI diagnostics on social media

Oncology Today, London · 24 Feb 2025

pharmaphorumDA 72

UNITED KINGDOM

How do HCPs view the potential of AI in the pharmaceutical industry?

pharmaphorum, London · 21 Feb 2025

pharmaphorumDA 72

UNITED KINGDOM

Social media advocacy: Healthcare professionals and the Treat and Reduce Obesity Act

pharmaphorum, London · 24 Jan 2025

Marketing & PharmaDA 4

UNITED KINGDOM

Social status: How pharma and health care marketing works on social media

Marketing & Pharma, London · 6 Dec 2024

pharmaphorumDA 70

UNITED KINGDOM

Inside ESMO 2024: Treatments, trials, and top HCPs on social media

pharmaphorum, London · 20 Nov 2024

PharmaBoardroomDA 48

UNITED KINGDOM

Narasimhan Replaces Bourla as Top Pharma CEO on Social Media

PharmaBoardroom, London · 23 Oct 2024

HealioDA 78

UNITED STATES

Clinicians discuss important sessions, colleague interactions on X during CHEST 2024

Healio, Thorofare · 18 Oct 2024

pharmaphorumDA 70

UNITED KINGDOM

Unpacking EASD 2024: Key themes, topics, and influencers

pharmaphorum, London · 14 Oct 2024

HealioDA 78

UNITED STATES

Clinicians talk COPD inhaler costs on X in first half of 2024

Healio, Thorofare · 18 Sep 2024

Pharma Business InternationalDA 27

UNITED KINGDOM

DOL Finder platform launch enables users to identify and monitor most influential digital healthcare professionals active in key disease spaces

Pharma Business International, London · 12 Sep 2024

PharmiWebDA 59

UNITED KINGDOM

HCP insights consultancy launches new platform for pharmaceutical industry to identify HCP sentiment and top digital opinion leaders in key disease sp

PharmiWeb, London · 12 Sep 2024

BiopharmaTrendDA 43

UNITED KINGDOM

A New Tool to Spot Influential Healthcare Professionals in Pharma

BiopharmaTrend, London · 11 Sep 2024

pharmaphorumDA 70

UNITED KINGDOM

Mixed reactions among HCPs as lecanemab and donanemab secure FDA approval for Alzheimer's treatment

pharmaphorum, London · 5 Sep 2024

HealioDA 78

UNITED STATES

Clinicians chat beta-blockers, dupilumab, ensifentrine for COPD on X in first half of 2024

Healio, Thorofare · 3 Sep 2024

HealioDA 78

UNITED STATES

Clinicians discuss COPD ventilation support, medications on X in first half of 2024

Healio, Thorofare · 12 Aug 2024

PharmiWebDA 60

UNITED KINGDOM

HCPs 72 hours ahead of mainstream media in breaking news of shingle vaccine’s dementia effects

PharmiWeb, London · 26 Jul 2024

pharmaphorumDA 70

UNITED KINGDOM

Deepening perspectives: How social media is driving our understanding of HCP sentiment

pharmaphorum, London · 15 Jul 2024

The IndependentDA 94

UNITED KINGDOM

General election results - live: Starmer meeting King after landslide Labour win

The Independent, London · 5 Jul 2024

pharmaphorumDA 69

UNITED KINGDOM

Top cancer types, trials, and AI innovations: What HCPs discussed most at ASCO 2024

pharmaphorum, London · 4 Jul 2024

HealioDA 77

UNITED STATES

Lung cancer dominates ASCO social media conversation among health care professionals

Healio, Thorofare · 22 Jun 2024

HealioDA 78

UNITED STATES

Oncologists pleased with new treatments for lymphoma, lung cancer, urothelial cancer

Healio, Thorofare · 14 Jun 2024

PharmiWebDA 59

UNITED KINGDOM

Healthcare professionals hail ‘game-changing’ cancer vaccine trial - but some wary that vaccine hesitancy could hinder uptake

PharmiWeb, London · 4 Jun 2024

HealioDA 78

UNITED STATES

Health care professionals celebrate ‘milestone’ FDA approval for HER2-positive solid tumors

Healio, Thorofare · 20 May 2024

Comment CentralDA 39

UNITED KINGDOM

Hyde Park haze illustrates clear need for cannabis education

Comment Central, London · 13 May 2024

HealioDA 78

UNITED STATES

Health care professionals ‘thrilled’ with approval of first treatment for MASH

Healio, Thorofare · 23 Apr 2024

HealioDA 78

UNITED STATES

Health care professionals enthusiastic about approval of first cell therapy for melanoma

Healio, Thorofare · 8 Mar 2024

Endpoints NewsDA 63

UNITED STATES

Pfizer and Novartis chiefs lead pharma's CEO influencers on social media, analysis finds

Endpoints News, Boston · 23 Feb 2024

HealioDA 78

UNITED STATES

Five leading digital opinion leaders in women’s health advocacy and excellence

Healio, Thorofare · 3 Feb 2024

HealioDA 78

UNITED STATES

Health professionals enthusiastic about approval of gene therapies for sickle cell disease

Healio, Thorofare · 17 Jan 2024

The TimesDA 93

UNITED KINGDOM

Junior doctors’ strike: minority of public in favour as support wanes

The Times, London · 5 Jan 2024

HealioDA 78

UNITED STATES

Health care professionals optimistic as tirzepatide approved for obesity treatment

Healio, Thorofare · 20 Dec 2023

HealioDA 78

UNITED STATES

HCPs welcome approval of updated Novavax COVID-19 vaccine

Healio, Thorofare · 30 Nov 2023

HealioDA 78

UNITED STATES

Updated COVID-19 vaccines receive mixed support among health care professionals online

Healio, Thorofare · 24 Oct 2023

HealioDA 78

UNITED STATES

Health care professionals express support for postpartum depression, myeloma treatments

Healio, Thorofare · 28 Sep 2023

HealioDA 78

UNITED STATES

First nonprescription oral contraceptive sees strong support among providers

Healio, Thorofare · 8 Sep 2023

PharmaBoardroomDA 46

UNITED KINGDOM

Pfizer’s Albert Bourla is Pharma’s Top Social Media Performer

PharmaBoardroom, London · 7 Sep 2023

pharmaphorumDA 67

UNITED KINGDOM

Could #MedThreads become the new #MedTwitter?

pharmaphorum, London · 28 Aug 2023

PharmiWebDA 58

UNITED KINGDOM

Healthcare professionals express doubt over shift from X (Twitter) to Threads, research suggests

PharmiWeb, London · 26 Jul 2023

MedCity News

UNITED STATES

Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response - MedCity News

MedCity News, New York · 24 Jul 2023

HealioDA 77

UNITED STATES

Providers support approvals of therapies for prostate cancer, lymphoma, heart disease

Healio, Thorofare · 22 Jul 2023

Digital HealthDA 58

UNITED KINGDOM

Movers and Shakers news roundup

Digital Health, London · 21 Jul 2023

The TimesDA 93

UNITED KINGDOM

Striking consultants ‘have less support than nurses’

The Times, London · 21 Jul 2023

HealioDA 77

UNITED STATES

Providers react positively to RSV vaccine news, plus Crohn's disease, heart failure drugs

Healio, Thorofare · 13 Jul 2023

BdailyDA 57

UNITED KINGDOM

Top pharma digital insights consultant elected to BHBIA board

Bdaily, Newcastle upon Tyne · 4 Jul 2023

pharmaphorumDA 66

UNITED KINGDOM

How social media is helping clinicians on the front line in the treatment of rare diseases

pharmaphorum, London · 28 Jun 2023

BdailyDA 57

UNITED KINGDOM

Prestigious UK business intelligence award scooped by leading digital insights pharma consultancy

Bdaily, Newcastle upon Tyne · 22 Jun 2023

LinkedInDA 99

Medical Cannabis Network on LinkedIn: Understanding the reasons behind low medical cannabis prescription rates

LinkedIn · 10 Mar 2023

Health EuropaDA 39

UNITED KINGDOM

Understanding the reasons behind low medical cannabis prescription rates

Health Europa, Congleton · 10 Mar 2023

HealioDA 77

UNITED STATES

5 women at forefront of oncology digital space

Healio, Thorofare · 8 Mar 2023

Nursing TimesDA 66

UNITED KINGDOM

Exclusive: Patient safety central in nurse strike conversations

Nursing Times, London · 12 Dec 2022

The TimesDA 93

UNITED KINGDOM

Up to 100,000 nurses prepare to strike next month

The Times, London · 29 Nov 2022

HealioDA 77

UNITED STATES

New psilocybin data spark favorable social media conversation among HCPs in US

Healio, Thorofare · 9 Nov 2022

International Business TimesDA 91

UNITED STATES

Pandemic Saw Rise In Health And Climate Change Related Misinformation, Study Reveals

International Business Times, New York · 22 Aug 2022

The SunDA 94

UNITED KINGDOM

How Dame Deborah James is continuing to save lives after her death

The Sun, London · 1 Jul 2022

LinkedInDA 99

Healio on LinkedIn: Lung, breast, bowel cancers dominate ASCO social media conversation

LinkedIn · 15 Jun 2022

HealioDA 77

UNITED STATES

Lung, breast, bowel cancers dominate ASCO social media conversation among HCPs

Healio, Thorofare · 15 Jun 2022

HealioDA 77

UNITED STATES

‘Absolutely remarkable’: HCPs tweet excitement for study of dostarlimab in rectal cancer

Healio, Thorofare · 9 Jun 2022

HealioDA 77

UNITED STATES

DYNAMIC trial data spark Twitter talk about ‘future of patient risk stratification’

Healio, Thorofare · 7 Jun 2022

HealioDA 77

UNITED STATES

‘Beautiful, powerful moment’ and Twitter buzz after DESTINY-Breast04 data presented

Healio, Thorofare · 6 Jun 2022

Health EuropaDA 39

UNITED KINGDOM

Social media – a powerful tool for elevating pancreatic cancer awareness

Health Europa, Congleton · 12 May 2022

Let's Win! Pancreatic CancerDA 43

UNITED STATES

Research Suggests Twitter as a Powerful Tool to Drive Awareness about Pancreatic Cancer

Let's Win! Pancreatic Cancer, New York · 6 May 2022

News-MedicalDA 75

UNITED KINGDOM

Research suggests Twitter as a powerful tool to drive awareness about pancreatic cancer

News-Medical, Manchester · 5 May 2022

Comment CentralDA 39

UNITED KINGDOM

World Asthma Day 2022: Environmental impact of respiratory care is key issue

Comment Central, London · 3 May 2022

Sickle Cell SocietyDA 55

UNITED KINGDOM

New research reveals healthcare professionals are critical of health inequities in early diagnosis and treatment of sickle cell disorder » Sickle Cell Society

Sickle Cell Society, London · 28 Apr 2022

Health EuropaDA 57

UNITED KINGDOM

Medical misinformation: What can be done to tackle fake health news?

Health Europa, Congleton · 21 Mar 2022

Daily ExpressDA 93

UNITED KINGDOM

EXCLUSIVE Covid-19: Doctors sceptical of fourth jab and warn of a 'vaccine gap'

Daily Express, London · 12 Mar 2022

The Diabetes TimesDA 43

UNITED KINGDOM

Top EASD 2021 online conversations revealed

The Diabetes Times, London · 9 Dec 2021

Nursing TimesDA 66

UNITED KINGDOM

Exclusive: Nurse pay 'most discussed' issue on social media by health workforce

Nursing Times, London · 26 Nov 2021

European Pharmaceutical ReviewDA 60

UNITED KINGDOM

(headline unavailable)

European Pharmaceutical Review, Brasted · 17 Nov 2021

TechRoundDA 46

UNITED KINGDOM

How Medics Changed Minds: COVID-19 Vaccine Mixing

TechRound, London · 12 Nov 2021

The Diabetes TimesDA 43

UNITED KINGDOM

Leading diabetes social media influencers revealed

The Diabetes Times, London · 26 Oct 2021

FE NewsDA 55

UNITED KINGDOM

(headline unavailable)

FE News, Exeter · 21 Oct 2021

pharmaphorumDA 64

UNITED KINGDOM

What HCPs think about medical tweetorials

pharmaphorum, London · 21 Oct 2021

Comment CentralDA 39

UNITED KINGDOM

World Mental Health Day: Pandemic Mental Health Crisis Flashpoints Revealed

Comment Central, London · 9 Oct 2021

FE NewsDA 55

UNITED KINGDOM

World Mental Health Day 2021 - Exam results triggered flashpoints in pandemic mental health crisis, study shows

FE News, Exeter · 8 Oct 2021

Health EuropaDA 39

UNITED KINGDOM

(headline unavailable)

Health Europa, Congleton · Undated

X (Twitter)

(headline unavailable)

X (Twitter) · Undated

The milestone

A Palace of Westminster roundtable: bringing clinician data directly before MPs and Department of Health officials.

We convened a joint roundtable between Creation and the All-Party Parliamentary Health Group at the Palace of Westminster. Creation's CEO presented CREATION Pinpoint® analysis on challenges facing UK primary care directly to MPs, Peers and senior Department of Health officials, turning media data into policy influence.

The outcome

76 pieces, a parliamentary roundtable at Westminster, and a Healio content partnership: CREATION Pinpoint® data turned into both policy influence and sector authority.

The impact

  • 0176 pieces across UK national and international healthcare and pharmaceutical press.
  • 02National consumer coverage in The Times and The Sun reaching combined 200M+ monthly readers.
  • 03Ongoing Healio content partnership providing sustained US market exposure.
  • 04Palace of Westminster roundtable with MPs, Peers and senior Department of Health officials.
  • 05A fifteen-page thought leadership report, The Primary Care Crisis, written with Creation's analyst team and published on the Bridgehead reports shelf.
Creation Healthcare
See the live coverage book

Speak with us

One conversation tells you
if we're the right fit.

Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.