01
Patient demand
Campaigns built around how people actually choose care: clear, reassuring and pointed at a booking, not a brochure.
Healthcare marketing
Reach the people
who decide.
Campaigns that put clinical authority in front of clinicians, commissioners and patients, where the evidence does the selling.
Start the conversation →Clinician-led reach
Earned+ owned
CreationHealthcare
Creation Healthcare · Healthcare & pharma
76
pieces of coverage, including The Times, ITV News and a roundtable at Westminster.
Read the case studyHilton Nursing Partners · Social care & public affairs
29
local authority and NHS stakeholders engaged after three Better Care Fund roundtables.
Read the case study
Your team
Clinician-led, and in the room.
Dr Sheel Mehta is a practising consultant clinical oncologist and a Bridgehead Senior Adviser. William Walter and the team handle the media and policy work, including Westminster roundtables like the one below.
Dr Sheel Mehta, Consultant Clinical Oncologist and Bridgehead Senior Adviser, in clinic
Speak with a specialist.
Meet the whole team →The promise
Growth that a regulator would sign off.
In healthcare, the fastest way to lose a year of growth is one claim you could not stand behind. We build demand that is accurate, compliant and durable, so the marketing that wins you patients never becomes the thing that costs you trust.
Clinician
Sign-off before any claim goes public
On the record
The coverage does the talking
A live feed of where our work has been showing up: real placements, real titles, real reach.
27.3M readers
PROFILE · COMPANIES
Specsavers founder Mary Perkins: 'I spent the weekend writing 500 birthday cards'
110M reach
HEALTH
How Deborah James is continuing to save lives after death as interest in cancer sites surges
35.8M readers
HEALTH
Junior doctors' strike: minority of public in favour as support wanes
35.8M readers
HEALTH
Striking consultants 'have less support than nurses'
Pharma trade
ONCOLOGY
ASCO 2025: breast cancer breakthroughs drive HCPs' online conversations
Pharma trade
PHARMA
Pfizer and Novartis chiefs lead pharma's CEO influencers on social media
Medical trade
ONCOLOGY
Lung cancer dominates ASCO social media conversation
What it buys you
More of the right patients
02
Referrer confidence
The clinical credibility that keeps GPs, consultants and partners sending you their patients, backed by evidence rather than adjectives.
Case study · Hilton Nursing Partners29 local authority and NHS stakeholders engaged after three Better Care Fund roundtables.03
A brand that travels
Positioning, messaging and identity that hold up across a clinic, a hospital group or a digital-health platform in a regulated market.
Case study · Creation Healthcare76 pieces of coverage, including The Times, ITV News and a roundtable at Westminster.04
Compliant by design
ASA, CQC and GMC-aware from the first draft, so growth never arrives with a regulatory bill attached.
05
Digital demand and booking
Search, content and paid media run as one system pointed at booked appointments, with a booking journey built to convert interest rather than lose it.
How we work
Clinicians first, marketers second
The practice is led by Dr Sheel Mehta, a practising NHS Consultant. A clinician shapes the strategy and signs off the claims, which is why our healthcare work survives the scrutiny a generalist agency never sees coming.
We start with the patient decision, not the channel. Where do they look, what reassures them, and what is the one step we want them to take. Everything else, the search, the content, the paid media, follows from that.
We run healthcare SEO, clinical content and patient FAQs, Google and paid social, and the landing pages and booking journeys that turn a click into an appointment, tracked from first click through to booked patient.
Marketing sits alongside healthcare PR in our wider healthcare practice, so earned, owned and paid pull in the same direction.
Who we market for
Across the sector
- Private hospital groups
- Consultants in private practice
- Specialist clinics
- Healthtech and digital-health platforms
- NHS Trusts and ICBs
- Care and later-life providers
Marketing a care home or home-care service? See care home marketing, which includes bamboo, our care marketing software.
For care homes
Clinical frameworks for care homes
Founded by our team
Headland Care Consulting: condition-specific care frameworks
Founded by Dr Sheel Mehta, a practising NHS Clinical Oncology Consultant, and William Walter. Headland designs condition-specific care frameworks for UK care homes, built by NHS consultants and delivered by your team.
FAQs
What providers ask us
We grow the demand that fills clinics and sustains referrals: brand and message strategy, patient-facing campaigns, content that ranks and converts, and the clinical sign-off that keeps all of it accurate and compliant. The work is built around how patients actually choose care, not around marketing for its own sake.
Our healthcare work is led by Dr Sheel Mehta, a practising NHS Consultant. Every campaign is shaped and signed off by clinicians, so a claim is medically defensible before a patient or a regulator ever sees it. That is the difference between marketing that grows a practice and marketing that triggers a GMC or ASA problem.
Both, and we keep them separate. Patient acquisition needs plain, reassuring language and a clear next step; partnership and referrer marketing needs clinical credibility and evidence. We build the right register for each audience rather than one tone that half-serves both.
Against enquiries, bookings and referrals, not impressions. We track the cost of acquiring a patient, the quality of the enquiries, and the channels that actually produce booked appointments, then move spend toward what works.
Yes, as one system rather than separate line items. We use paid media to learn fast which messages and audiences book, then build the SEO and content that captures the same demand for free, which is what brings the cost per patient down over a year.
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Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.