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BioSure
Self-test IVD manufacturer
Diagnostics & imagingPatient access & engagement
Essex-based manufacturer of CE-marked self-test IVDs, best known for producing the world's first CE-marked HIV self-test, sold through UK pharmacies and the NHS.
The read
BioSure develops and manufactures self-test in-vitro diagnostics, most notably the BioSure HIV Self Test, the first CE-marked HIV self-test on the market, alongside a wider range of self-test kits distributed through NHS sexual-health services and retail pharmacy.
Its distribution model, sold both online and through Boots UK stores, positions it toward consumer self-testing rather than lab-based diagnostics, giving it a more retail-facing route to patients than most diagnostics vendors in this index.
The Bridgehead view
BioSure's retail-pharmacy distribution through Boots is a genuinely different go-to-market from the NHS-procurement-led diagnostics story that dominates this sector, worth telling as a consumer-health narrative rather than a clinical-procurement one.
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