State of the NationGuernsey · Media Reach · 2025
Half of Guernsey tunes into one radio station every week.
Island FM reaches 31,000 people a week — 53% of the island’s adult population — 2.2× BBC Radio Guernsey’s audience. That comparison is the one figure on this page two outlets are measured on the same, independent basis; everything else below is a publisher’s own stated figure, not an independent audit.
- Weekly Island FM listeners, RAJAR
- 31,000Weekly Island FM listeners, RAJAR
- Weekly BBC Radio Guernsey listeners, RAJAR
- 14,000Weekly BBC Radio Guernsey listeners, RAJAR
- Adults reading the Guernsey Press daily (self-reported)
- 56%Adults reading the Guernsey Press daily (self-reported)
- Bailiwick Express print copies delivered weekly
- 26,000Bailiwick Express print copies delivered weekly
The only independently measured figures here
Radio: RAJAR audience
Weekly reach, market share and average listening hours, 12 months to March 2025. Both stations are measured the same way over the same period, so this pair is directly comparable in a way nothing else on this page is.
| Station | Weekly reach | % of adults | Share of listening | Avg hours/week |
|---|---|---|---|---|
| Island FM | 31,000 | 53.0% | 40.2% | 13.1 |
| BBC Radio Guernsey | 14,000 | 25.0% | 9.7% | 6.8 |
Island FM’s 40.2% share is, per its own release, the largest of any station — BBC or commercial — anywhere in the British Isles. BBC Radio Guernsey carries the rest of its airtime as programming shared with BBC Radio Jersey and, off-peak, BBC Radio Cornwall, Manchester and London.
Two preceding Island FM releases, for context on the trend rather than a single-quarter reading: 6 Feb 2025: 29,000 listeners, 39.1% share; 15 May 2025: 31,000 listeners, 40.2% share. Island FM / Tindle Radio, "More listeners, listening for longer: Island FM sees big jumps in new RAJAR figures" (15 May 2025) - RAJAR, 12 months to March 2025; Island FM, "Island FM remains Guernsey's favourite radio station" (6 Feb 2025) - prior RAJAR release
Publisher-stated readership, plus an independent traffic estimate
Newspapers & digital press
None of the three below has a current independent circulation or readership audit. Each card carries the publisher's own stated figure where one exists, plus Ahrefs' modelled organic (Google) search traffic as an independent - but much narrower - cross-check: it counts only visits arriving from a search result, not direct, app, social or newsletter traffic, so it understates total readership and should not be read as a rival figure to the stated percentages above it.
Guernsey Press
56%of adults read it every day
82%read it (print or online) at least weekly
Stated by the Guernsey Press itself, with no survey name, methodology or date attached. The last independently audited (ABC) print circulation is 15,165 copies/day (Dec 2010 – Jun 2011) — now 15 years old, and the paper does not appear in current ABC regional-daily rankings, so no independent audit has been publicly reported since.
Estimated organic search traffic, monthly
Guernsey Press's estimated organic search traffic peaked at 17,819 visits in Mar 2025 and has since fallen 84% to 2,775 in Aug 2026.
Guernsey Press, "Publications" (guernseypress.com/p/publications) - publisher-stated readership; Guernsey Press, Wikipedia - last independently audited (ABC) circulation, Dec 2010–Jun 2011; Ahrefs Site Explorer - modelled organic (Google) search traffic, Sep 2022–Aug 2026, retrieved 7 Sep 2026 (in-progress month excluded)
Bailiwick Express (Guernsey edition)
26,000free print copies delivered weekly
Delivered to residential addresses via Guernsey Post since launch in March 2019 — a distribution figure (copies sent), not a measured readership, and now over six years old. No current independent or self-reported digital readership figure (unique users, page views) for the Guernsey edition is publicly available; Bailiwick Express’s own advertising pages describe a subscriber database without stating its size.
Estimated organic search traffic, monthly
Bailiwick Express's estimated organic search traffic peaked at 14,487 visits in Apr 2025 and has since fallen 70% to 4,279 in Aug 2026. Jersey and Guernsey editions share one domain with no clean way to split the two, so this is combined traffic, the same caveat as ITV Channel below.
Bailiwick Express, "The story behind our paper" (6 March 2019) - Guernsey print circulation at launch; Ahrefs Site Explorer - modelled organic (Google) search traffic, Sep 2022–Aug 2026, retrieved 7 Sep 2026 (in-progress month excluded)
Channel Eye
A free daily Channel Islands & Isle of Man business-news title. Unlike the two outlets to the left, Channel Eye states no readership figure of its own anywhere publicly findable — the chart below is the only figure this page has for it at all, so treat it as even more indicative than the estimates alongside it.
Estimated organic search traffic, monthly
Channel Eye's estimated organic search traffic peaked at 3,643 visits in Jul 2025 and has since fallen 77% to 842 in Aug 2026. Covers the Channel Islands and Isle of Man together, not Guernsey alone.
Both Bailiwicks combined, not Guernsey alone
Television: ITV Channel Television
ITV Channel runs as a single regional franchise across Jersey and Guernsey together and does not publish a Guernsey-only audience figure, so the numbers below cover both islands.
160,000potential audience across both Bailiwicks
5hours of original TV produced a week
ITV Channel also states it has “at times” had more than two million website visits in a month — its own wording for a stated peak, not a monthly average, kept here as a direct quote for that reason. Both figures are ITV Channel’s own, the only place a figure could be found at all; no independent viewing audit (BARB does not cover the Channel Islands) is publicly available.
ITV Channel Television, Jersey Skills Show exhibitor page - self-stated audience and reach
Each outlet’s own social channels publish no independent or self-reported audience figures beyond a follower count, which this page treats as too weak a proxy for reach to list as if it were comparable to the figures above. Full source list: Island FM / Tindle Radio, "More listeners, listening for longer: Island FM sees big jumps in new RAJAR figures" (15 May 2025) - RAJAR, 12 months to March 2025; media.info, BBC Radio Guernsey listening figures (RAJAR-licensed data); media.info, Island FM listening figures (RAJAR-licensed data); Island FM, "Island FM remains Guernsey's favourite radio station" (6 Feb 2025) - prior RAJAR release; Guernsey Press, "Publications" (guernseypress.com/p/publications) - publisher-stated readership; Guernsey Press, Wikipedia - last independently audited (ABC) circulation, Dec 2010–Jun 2011; Bailiwick Express, "The story behind our paper" (6 March 2019) - Guernsey print circulation at launch; ITV Channel Television, Jersey Skills Show exhibitor page - self-stated audience and reach; States of Guernsey, Population (gov.gg/population) - last published estimate, 31 Dec 2023; Ahrefs Site Explorer - modelled organic (Google) search traffic, Sep 2022–Aug 2026, retrieved 7 Sep 2026 (in-progress month excluded)