Building a consumer health brand?
We run PR for companies in this market: from category launches and funding announcements to regulatory communications and the press cycle that comes with selling directly to consumers, employers or insurers.
ZOE
Personalised nutrition & gut-health science app
Nutrition & metabolic healthWearables & consumer diagnostics
ZOE is a UK-founded health-tech company that combines at-home biological testing of the gut microbiome, blood sugar and blood fat responses with an app that gives members personalised food guidance.
The read
ZOE was founded by Jonathan Wolf, Professor Tim Spector (King's College London) and George Hadjigeorgiou, growing out of the PREDICT nutritional-science studies. It sells an at-home test kit that measures gut microbiome composition, blood sugar and blood fat responses, then uses an app-based membership to turn that data into personalised food scores and meal guidance.
In 2025 the company said it was pushing to sequence one million gut microbiome profiles to train its GutEngine AI model, building on the 300,000 profiles already collected.
The Bridgehead view
ZOE's real asset isn't the test kit, it's the compounding biological dataset — 300,000+ microbiome profiles could eventually become an IP-licensing or research business independent of the direct-to-consumer subscription arm, which UK press has reported is still loss-making.
Work with us
Working across health, insurance or benefits?
We advise insurers, employers and benefits providers on reputation, policy engagement and communications that understand the sector.
Related platforms
Others in the sector map
Behaviour-change weight-loss & GLP-1 companion app
Noom
Noom is a US-based mobile app that combines cognitive-behavioural coaching and food logging with, since 2023, prescription GLP-1 weight-loss medication support.
ReadHandheld breath-based metabolism tracker
Lumen
Lumen is an Israeli health-tech company whose handheld breath-analysis device measures whether the body is burning fat or carbohydrates, paired with an app that gives personalised nutrition guidance.
ReadThe firm that knows health-tech
We map this sector because
we represent it.
Whether you build consumer health technology or work across the insurers, employers and providers who buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.
