Home care marketing
that wins clients and carers.

Start from how families decide. Most enquiries begin with a local search at a moment of pressure, so the work is local visibility, reviews that reassure and a website that answers real questions, with a fast human reply to every enquiry. Referrers such as discharge teams and GPs come next. We measure it in new clients, not clicks.

Private clients, and the adult children who arrange care for them, search locally and read reviews before they ring. Win the map pack and the review count in your postcodes, answer the phone quickly, and build relationships with the people who recommend agencies. Paid search and social add to that where the local numbers justify it.

It is the same thing as home care marketing: the work of getting a domiciliary care agency found, trusted and chosen by clients and their families, and of attracting the carers it needs to deliver the visits.

Yes, and it is local. A Google Business Profile for each branch, a page for each area you cover and a steady flow of reviews do most of the work. It builds over months rather than weeks. bamboo audits your site, ranks you weekly against comparable agencies nearby and puts the fixes in order.

Google search and Maps ads on home care terms near your branch, and Meta ads to adult children within reach of it, each pointing to a page that matches the search. bamboo writes the campaigns from your CQC profile and nothing is spent until you approve them. Ad spend is paid directly to Google and Meta with no mark-up.

bamboo starts free. Stalk, where our team runs it, is £950 a month plus VAT and ad spend. Add Press for £1,500 a month plus VAT (£2,450 in all, as Grove) and we secure two to three pieces of coverage a month on top of the monthly press release. Wider agency PR and marketing retainers are scoped to the goal after a strategy call.

A care home is chosen by drive time and visited before a decision. A home care agency is chosen by postcode, often at speed, and sold to the client and their family at home. Referrers and local search matter more, and carer recruitment runs alongside client acquisition from day one. The software is the same; the catchment and the buyer are not.

Yes. Workforce is the binding constraint on this sector, so we run carer-recruitment campaigns, local search, paid social and employer brand, alongside client acquisition. An agency that cannot staff a visit cannot take the client.

By enquiries, assessments, new clients and cost per new client, with carer applications and starters counted beside them. Traffic and impressions matter only as leading signs of those. bamboo logs every enquiry and the channel that won it.

Yes. Claims have to be accurate and your current CQC rating shown as it stands. We work with your registered manager, write for families making a hard decision about someone they love, and nothing is published or spent until you approve it.

bamboo is the care marketing software Bridgehead built, and the way we deliver home care and care home marketing. It writes your Google and Meta campaigns from your CQC profile, hosts the landing pages, logs every enquiry and ranks you weekly against comparable providers nearby. It is free to start, and Stalk, where our team runs it, is £950 a month plus VAT and ad spend.