01
Local search and the map pack
Most people want a clinic they can reach. A complete Google Business Profile for each site, consistent details across directories and a page for each location do most of the work.
Healthcare · Healthcare SEO
Healthcare SEO,
checked by clinicians.
Patients search before they book, and Google holds health content to a higher standard than almost anything else it ranks. Healthcare SEO puts your clinic in front of the people searching near you, with medical content a clinician has checked before it goes live.
The promise
Ranked for the searches that become appointments.
We pick the searches that lead to a booking, not the ones that only bring traffic, and build the local presence, pages and reviews that win them. Every medical claim is signed off by a clinician. bamboo, the software we built, shows where you rank against nearby providers for free.
Clinician
sign-off on every medical claim before it is published
Free
local rank for clinics, dental practices and fertility clinics, from bamboo
£2,500
plus VAT for a clinic website, with hosting free for the first 12 months
Free from bamboo
See where your clinic ranks
bamboo is the marketing software Bridgehead built. Its free local rank reads the register for your profession and the reviews patients leave, and shows where you stand against every comparable provider nearby. It takes seconds and needs no email. The rest of bamboo is planned for your profession, and until it opens our team runs the work for you. The page on bamboo for private clinics shows what is coming.
Private doctors and clinics are scored on CQC rating and Google reviews. Dental practices and fertility clinics are scored on Google reviews: the CQC registers dental practices but does not rate them, and fertility clinics are licensed by the HFEA.
Care homes and home care agencies get the full software at knownbybamboo.com.
What it covers
Where healthcare search is won
02
Treatment and condition pages
A page for each treatment you offer, written in the words patients use, covering what it involves, how long it takes, what it costs and who it suits. Checked by a clinician before it is published.
03
Clinician profiles
Patients search for consultants by name. A page for each clinician with their registration, qualifications and interests means that search lands on a page you control.
04
Reviews
Star ratings shape who gets the call. We help you ask for reviews and answer them in a way that never confirms someone is a patient, on Google and on Doctify and Trustpilot where patients use them.
05
Technical health
Fast pages, clean structure, correct schema and a site that works on a phone. We fix what stops Google reading the site before writing anything new.
06
Answers that AI assistants quote
Patients now ask ChatGPT and Google's AI Overviews which clinic to choose. Plain, accurate answers on your own site are what those tools quote.
The definition
What is healthcare SEO?
Healthcare SEO is search engine optimisation for clinics, practices and other health providers: the work of ranking in Google, and in the map pack, when patients near you search for a treatment, a condition or a clinician. It is measured in enquiries and booked appointments.
It differs from SEO in other sectors because Google treats health as a subject where a wrong answer can hurt someone. Pages need to show who wrote them and why that person can be trusted, and claims must be accurate. Advertising rules apply too. The CAP Code covers claims on your own website, and the GMC and GDC have their own guidance for doctors and dentists.
Medical SEO is the same work under another name. For how ChatGPT and AI Overviews choose which clinics to name, see AI visibility. For dental practices, see dental marketing. For campaigns, brand and paid media alongside search, see healthcare marketing. Care homes and home care agencies have their own pages: care home marketing and home care marketing.
Who it is for
Who we work with
- Private clinics and consultants in private practice
- Dental practices
- Fertility clinics
- Physiotherapy, podiatry and other allied health clinics
- Care homes and home care agencies
FAQs
Healthcare SEO FAQs
Healthcare SEO is the work of getting a clinic or practice to rank in Google, and in the map pack, when patients near it search for a treatment, a condition or a clinician. It covers local search, treatment pages, clinician profiles, reviews and the technical state of the site, with medical claims checked by a clinician.
No. The terms are used for the same work. Some people say medical SEO for doctors and clinics and healthcare SEO for the wider sector, including dental practices and care providers.
Local fixes, such as a complete Google Business Profile and accurate details, can move the map pack within weeks. Treatment pages and reviews build over three to six months. It keeps working after it is built, which is why it lowers the cost of each new patient over a year.
Google's guidance to its quality raters marks health as a subject where poor information can harm people, so it looks harder at who wrote a page and whether they can be trusted. A named, qualified author and accurate claims matter more here than in most sectors.
Yes. A clinic's own website counts as advertising under the CAP Code, so claims need evidence and testimonials cannot stand in for it. We write to that standard, and to GMC or GDC guidance where it applies, and a clinician signs off the claims before anything is published.
It is scoped to the clinic after a call, because a single-site practice and a hospital group need very different amounts of work. A new clinic website is £2,500 plus VAT, with hosting free for the first 12 months and £100 a month plus VAT after that. bamboo's local rank is free.
bamboo is the marketing software Bridgehead built. Its free local rank is open to dental practices, private doctors and clinics, and fertility clinics, and shows where you stand against comparable providers nearby. The rest of bamboo is planned for these professions; until it opens, our team runs the work for you. Care homes and home care agencies can use the full software today.
Keep exploring
More from Bridgehead
Service
Healthcare marketing
Full-funnel marketing for healthcare brands.
Explore
Service
Dental marketing
Search, reviews, ads and websites for private practices.
Explore
Service
AI visibility
Track and grow your share of AI answers.
Explore
Intelligence
CQC Monitor
A running analysis of care quality in England, re-cut from the CQC register.
Explore
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
