01
Local SEO and the map pack
Ranking when someone searches for a dentist, an implant or aligners near them. That means an accurate Google Business Profile, a page for each treatment you sell and a site Google can read without trouble.
Healthcare · Dental Marketing
Dental marketing
that fills the book.
A patient choosing a dentist searches for one nearby, reads the reviews, then opens the practice website to see who the dentists are and what treatment costs. Dental marketing makes sure your practice is the one they find, and that the website answers them well enough to book.
The promise
Found nearby, and booked from your own website.
Private dentistry is won locally. We run your local search, reviews, ads and website as one piece of work, measured in new patients, and check every claim against the GDC's advertising guidance and the CAP Code before it goes out. bamboo, the software we built, shows where you rank against nearby practices for free.
Free
local rank against the practices near you, from bamboo
£2,500
plus VAT for a practice website, with hosting free for the first 12 months
Clinician
sign-off on every claim before it reaches a patient
Free from bamboo
See where your practice ranks
bamboo is the marketing software Bridgehead built. Its free local rank reads the register for your profession and the reviews patients leave, and shows where you stand against every comparable provider nearby. It takes seconds and needs no email. The rest of bamboo is planned for your profession, and until it opens our team runs the work for you. The page on bamboo for dental practices shows what is coming.
Private doctors and clinics are scored on CQC rating and Google reviews. Dental practices and fertility clinics are scored on Google reviews: the CQC registers dental practices but does not rate them, and fertility clinics are licensed by the HFEA.
Care homes and home care agencies get the full software at knownbybamboo.com.
What it covers
The channels that bring private patients
02
Reviews
Patients compare star ratings before they ring. We help you ask every happy patient for a review and answer each one, on Google and the sites patients use, such as Doctify and Trustpilot.
03
Paid search and social
Google and Meta ads for the treatments that pay, pointed at a page that matches the search and approved by you before anything is spent. We report cost per new patient, not clicks.
04
A practice website
Each dentist with their qualification and GDC number, a page per treatment, fees stated plainly and one clear way to book. £2,500 plus VAT, with hosting free for the first 12 months.
05
Treatment campaigns
Implants, aligners, whitening and hygiene each have their own searches and their own questions. We write the pages and FAQs patients need before they book a consultation.
06
Local press
A new dentist, a new service or a community story in the local paper keeps the practice name familiar and gives search engines another reason to trust it.
The definition
What is dental marketing?
Dental marketing is the work of getting new patients to choose a dental practice and book. It is measured in new patients and the value of the treatment they start, not in clicks or followers.
Dental SEO is the search part of that work. A Google Business Profile that is complete and current, a page for each treatment and each dentist, and reviews that keep arriving do most of it. It builds over months, and it keeps working after an ad budget stops.
Dental advertising is regulated. The GDC asks a website that names a dental professional to show their qualification, the country it was gained in and their GDC number, along with the practice's name, address, how to complain and when the site was last updated. Under the CAP Code a testimonial cannot stand in as evidence for a claim. We write to both from the first draft.
This page sits inside our wider healthcare marketing work. For search across every kind of clinic, see healthcare SEO. For the software, see bamboo for dental practices.
Who it is for
Who we work with
- Independent private dental practices
- Mixed NHS and private practices growing their private list
- Specialist practices for implants, orthodontics and cosmetic dentistry
- Small dental groups with two or more sites
FAQs
Dental marketing FAQs
Start from how a patient chooses. Most search for a dentist nearby, compare the reviews and then open two or three practice websites. So the work is local search, a steady flow of reviews and a website that shows the dentists, the treatments and the fees, with ads added for the treatments that pay. We measure it in new patients.
Dental SEO is the work of ranking in Google, and in the map pack, when people near you search for a dentist or a treatment. It rests on a complete Google Business Profile, a page for each treatment and each dentist, a site that loads fast and reviews that keep arriving.
A practice website is £2,500 plus VAT, with hosting, security and maintenance free for the first 12 months and £100 a month plus VAT after that. Search, reviews and ads are scoped to the practice after a call, with ad spend paid directly to Google and Meta. bamboo's local rank is free.
The GDC's guidance asks a website that names a dental professional to show their qualification, the country it was gained in and their GDC number. A practice website should also give the practice's name, address and contact details, how to complain and when the site was last updated. Adverts must also meet the CAP Code, which means claims need evidence and a testimonial cannot stand in for it.
For treatments with a high value per patient, such as implants and aligners, usually yes, provided each ad lands on a page about that treatment. For check-ups and hygiene, local search and reviews tend to do the work more cheaply. We start where the numbers for your area justify it.
Ask every patient who has had a good appointment, at the moment they are happiest, with a direct link. Reply to every review, good or bad, in a way that never confirms someone is a patient. A practice that asks consistently overtakes one that waits.
Rarely. A practice with a full NHS list has little to gain from marketing for new patients. Mixed practices that want to grow their private work, and fully private practices, are who this is for.
bamboo is the marketing software Bridgehead built. Its free local rank is open to dental practices today: it ranks you against the practices near you on Google reviews, because the CQC registers dental practices but does not rate them. The rest of bamboo is planned for dentists, and until it opens our team runs the work for you.
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