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Data-led campaigns
Proprietary research and indices that journalists want to cite, the most reliable way to earn authoritative, on-topic links at scale.
Corporate · Digital PR
Coverage that builds
authority and rankings.
Digital PR is where earned media and search meet. We win the coverage and the authoritative links that raise your profile, lift your rankings and feed the AI answers buyers now trust, from one campaign.
The promise
One story, three returns.
A single well-placed campaign should do three jobs: reputation with your audience, links that move you up Google, and the independent citations AI engines read. We build stories engineered to earn all three.
1,700
Monthly searches for digital pr: real, unowned demand
19
Referring domains from a single MP interview we ran
1.4bn
Reader reach across UK national press
What it buys you
Authority that compounds
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Expert commentary
Fast, credible reactive comment that puts your spokespeople in the stories already moving, with a link and attribution wherever possible.
03
Links that rank
Coverage on high-authority, relevant titles, the links Google weighs most and the sources AI answer engines cite most.
04
Measured on outcomes
Reported on referring domains, coverage tier and ranking movement on your target terms, not on raw pickup counts.
The definition
What is digital PR?
Digital PR is public relations aimed at earning coverage and authoritative links on high-quality online titles, in order to build brand awareness, improve search rankings and strengthen a brand's presence in AI-generated answers. It blends traditional media relations, journalists, stories, relationships, with an SEO understanding of which links and citations actually move authority.
The workhorses of digital PR are data-led campaigns and expert commentary: original research and indices that publications cite, and timely reactive comment that lands your experts in live stories. Both earn the relevant, high-authority links that Google rewards and that AI answer engines increasingly rely on when deciding which brands to name.
Digital PR sits alongside our B2B PR and reputation work, and increasingly with generative engine optimisation, since the links it earns are also the citations AI answers are built from.
Who we work with
Brands that need authority
- B2B and technology companies
- Professional and financial services
- Challenger brands building profile
- Healthcare and care providers
- Scale-ups raising their public profile
- Any brand where rankings and reputation intersect
FAQs
Digital PR FAQs
It earns coverage and authoritative links on quality online titles through stories journalists want, data-led campaigns, expert commentary and strong media relations, in order to build brand, improve search rankings and strengthen presence in AI answers.
The craft is the same; the target expands. Traditional PR optimises for reputation and reach; digital PR also optimises for the authoritative, relevant links and citations that move search rankings and feed AI answer engines, and it measures accordingly.
By referring domains and their authority, coverage tier and relevance, and movement on your target search terms, rather than by raw pickup volume. Reputation and rankings are the outcomes; links and coverage are the leading indicators.
Directly. The high-authority, on-topic citations digital PR earns are exactly the independent evidence AI answer engines rely on to decide which brands to recommend, so a good campaign lifts classic rankings and AI visibility at the same time.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
