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We run PR and public affairs for the companies in this market: from category launches to funding announcements and policy engagement. We also rank the sector in the annual CareTech Power List.
Seniorcare by Lottie
Employee eldercare benefit
Family carers
An employee benefit eldercare support and care concierge service helping organisations support staff who are caring for elderly relatives.
The read
Seniorcare by Lottie is an employee benefit eldercare support and care concierge service designed to help organisations support staff who are caring for elderly relatives. It combines a co-branded digital platform with in-house Care Experts who provide personalised guidance on finding, funding and planning care.
The Bridgehead view
The employer-facing angle is Seniorcare's distinctive positioning in the family carers category: HR and benefits teams are a far more scalable acquisition channel than individual carers, and the 'working carer' is increasingly an employee wellbeing priority.
Recent coverage
Startups.co.uk9 Mar 2024
Our Nan's Care Needs Made Us Start Our Own Business
Sparked by struggles to find suitable care for family members, brothers Chris and Will launched Lottie to drive positive change in the elderly care sector.
Read the storyStartups.co.uk9 Jan 2023
8. Lottie – Startups 100 2023
This digital care home marketplace is on a mission to elevate later living for our loved ones.
Read the storyEU-Startups25 Jul 2022
Lottie lands €7 million to simplify the search for quality elderly care and picks up a valuation of over €52 million
London-based Lottie has just raised an additional €7 million for its platform which is making the process of finding the right elderly care stress-free
Read the storyFAQs
About this page
No. The CareTech Index is independent editorial coverage — we track and write up companies we judge genuinely significant in the sector, and inclusion is not for sale. Where shown, coverage of Seniorcare by Lottie above is drawn from public reporting, not sponsored content.
We map the sector by who is actually shaping it: funding, product reach, regulatory engagement and the coverage they earn. The CareTech Index is maintained by our editorial team and updated as the market moves, not compiled from vendor submissions.
Yes. If you represent Seniorcare by Lottie, or anything here looks out of date, get in touch through our contact page and we will review it.
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ReadThe firm that knows care tech
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