Case study · BMet College
One survey that reset BMet’s adult-learner strategy and made the regional news
We commissioned an independent survey of 1,000+ adults, published a research report and secured regional media coverage averaging DR 63, giving BMet data-driven insight to shape its adult learner outreach strategy.
pieces of coverage
outlets and editions
country
audience reach*
The results, 2023-04
4 pieces across 4 outlets
The object · Research report
Attitudes Towards Adult Education in the West Midlands and Birmingham
Survation · Published 2023
3 findings, as printed in the report
- 57% of adults would consider returning to education
- 1 in 4 incorrectly believed they were ineligible for formal education
- 33%+ cited cost and childcare as their primary barriers
pieces of coverage
titles
estimated readers*
audience reach*
*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers. Every other figure is counted from the coverage book piece by piece.
Publication dates, 2023-04
13 Apr 2023
2 pieces
17 Apr 2023
2 pieces
All 4 pieces ran in the period above, so the dates are listed instead of a chart of one or two bars.
The deliverable
Data that drove both editorial coverage and an internal strategy reset.
The survey's headline finding, that 1 in 4 adults incorrectly believed they were ineligible to return to education, gave BMet a concrete communications problem to solve and a compelling news hook for regional media. The same data informed both the press release and BMet's future marketing priorities.
The outcome
A short-term campaign that delivered both a media story and a strategic roadmap: 57% of adults willing to return, but 1 in 4 not knowing they could.
The impact
- 01Independent survey of 1,000+ adults providing genuine strategic insight alongside media value.
- 02Published report giving BMet a credible research asset for stakeholder and media use.
- 03Regional coverage in outlets averaging DR 63 reaching 29,000 readers.
- 04Findings directly informing BMet's adult learner outreach and marketing strategy.
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