Case study · Hilton Nursing Partners
From three Better Care Fund roundtables to a named innovation
We convened three Better Care Fund roundtables with MPs and ICB leaders, placed Home to Decide directly into North London's BCF report as a named innovation, and opened follow-up meetings with 18 local authority and 11 NHS stakeholders.
pieces of coverage
outlets and editions
country
audience reach*
Westminster · Hilton Nursing Partners
The MPs and officials at the table
5 people
Helen Maguire MPChaired
Liberal Democrat Spokesperson for Primary Care and Cancer (report cover); chaired the Surrey, Sussex and South London roundtable, 13 October 2025
Liberal Democrat
chaired the Surrey, Sussex and South London roundtable, 13 October 2025
Sojan Joseph MPChaired
Chair of the All-Party Parliamentary Group on Adult Social Care (report cover and foreword); chaired the North London roundtable; the storyboard says "APPG co-chair"
Labour
chaired the North London roundtable
Jen Craft MPChaired
Member of the Health and Social Care Committee (report cover); chaired the Essex roundtable, January 2026
Labour
chaired the Essex roundtable, January 2026
Ann Taylor
CEO, Hilton Nursing Partners; at all three tables; interviewed by Home Care Insight; quoted in the North London report
Not a party role
Atholl Craigmyle
Finance Director (CFO in the Surrey, Sussex and South London list), Hilton Nursing Partners; at all three tables
Not a party role
The brief
The brief
Hilton Nursing Partners wanted to raise awareness of the Home to Decide model among NHS and local authority decision-makers, positioning Hilton as a credible, solutions-led voice in conversations around discharge, prevention and integrated care, connected to the Better Care Fund.
A specialist home care provider whose Home to Decide service offers up to 14 days of intensive support to avoid unnecessary care home admissions, speed up hospital discharge and give people time to decide what is best for them at home.
Objectives
- 01Raise awareness of Home to Decide among NHS and local authority decision-makers.
- 02Show how short-term, intensive home support reduces unnecessary care home admissions.
- 03Position Hilton as a solutions-led voice in live discussions about discharge and integrated care.
- 04Generate follow-up conversations with ICBs and local authorities across Surrey, Sussex and London.
The approach
How we approached it
A policy-led engagement programme built around the Better Care Fund, connecting Home to Decide to live debates on delayed discharge, prevention and patient choice.
Three Better Care Fund roundtables
We secured Hilton's involvement in three BCF roundtables covering Surrey, Sussex, South London, North London and Essex, supported by Helen Maguire MP, Sojan Joseph MP and Jen Craft MP, putting Home to Decide in front of the people shaping local discharge pathways.
Named in the North London BCF report
Home to Decide was explicitly highlighted in the North London Better Care Fund report as an innovation that can improve outcomes, increase patient choice and deliver better value: third-party endorsement from the very decision-makers Hilton needed to reach.
CEO profile in Home Care Insight
We secured a profile interview for CEO Ann Taylor in Home Care Insight, setting out the origins of Home to Decide, its focus on dignity and choice, and the case for home-based decision-making, strengthening Hilton's reputation as a credible voice in the sector.
The results, 2025-09 to 2026-02
7 pieces across 1 country
pieces of coverage
outlets and editions
country
continent
estimated readers*
audience reach*
*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.
PIECES PER MONTH, 2025-09 TO 2026-02
The October 2025 spike of 2 pieces is the busiest month in the book. Months with no coverage stay at zero. 4 pieces carry no publication date, sit outside this chart and are marked undated in the index.
Index of coverage
All 7 pieces, by country
United Kingdom
4 pieces · 2 outletsAPPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site) A roundtable discussion with Helen Maguire MP, Liberal Democrat Spokesperson for Primary Care and Cancer, and key decision-makers presiding over the Better Care Fund in Surrey, Sussex and South London · United Kingdom
13 Oct 2025
Home Care Insight INTERVIEW: Ann Taylor, CEO, Hilton Nursing Partners, on redefining home care with a unique model · United Kingdom
19 Sep 2025
APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site) A roundtable discussion with Jen Craft MP, Member of the Health and Social Care Committee, and key decision-makers presiding over the Better Care Fund in Essex · United Kingdom
undated
United Kingdom, continued
APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site) A roundtable discussion with Sojan Joseph MP, Chair of the All-Party Parliamentary Group on Adult Social Care, and key decision-makers presiding over the Better Care Fund in North London · United Kingdom
undated
No fixed newsroom
3 pieces · 1 outletAPPG on Adult Social Care Maximising the impact of the Better Care Fund amid rising winter pressures
9 Oct 2025
APPG on Adult Social Care Maximising the impact of the Better Care Fund (Essex)
undated
No fixed newsroom, continued
APPG on Adult Social Care Maximising the impact of the Better Care Fund
undated
Every piece
All the coverage
UNITED KINGDOM
A roundtable discussion with Helen Maguire MP, Liberal Democrat Spokesperson for Primary Care and Cancer, and key decision-makers presiding over the Better Care Fund in Surrey, Sussex and South London
APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site), London · 13 Oct 2025
Maximising the impact of the Better Care Fund amid rising winter pressures
APPG on Adult Social Care · 9 Oct 2025
UNITED KINGDOM
INTERVIEW: Ann Taylor, CEO, Hilton Nursing Partners, on redefining home care with a unique model
Home Care Insight, London · 19 Sep 2025
Maximising the impact of the Better Care Fund (Essex)
APPG on Adult Social Care · Undated
UNITED KINGDOM
A roundtable discussion with Jen Craft MP, Member of the Health and Social Care Committee, and key decision-makers presiding over the Better Care Fund in Essex
APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site), London · Undated
Maximising the impact of the Better Care Fund
APPG on Adult Social Care · Undated
UNITED KINGDOM
A roundtable discussion with Sojan Joseph MP, Chair of the All-Party Parliamentary Group on Adult Social Care, and key decision-makers presiding over the Better Care Fund in North London
APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site), London · Undated
The validation
Home to Decide named in the North London Better Care Fund report as a model innovation.
When the North London BCF report explicitly highlighted Home to Decide as an innovation that can improve outcomes, increase patient choice and deliver better value, it became a third-party endorsement from the very decision-makers Hilton needed to reach, worth more than any media placement. That citation came directly from roundtable participation.
The outcome
Three roundtables, an official BCF endorsement and 29 decision-makers engaged: Home to Decide now visible to the people writing the discharge pathways.
The impact
- 01Three Better Care Fund roundtables spanning Surrey, Sussex, London and Essex.
- 02Supported by Helen Maguire MP, Sojan Joseph MP (APPG co-chair) and Jen Craft MP (Health Select Committee).
- 03Home to Decide named in North London BCF report as a model innovation.
- 04Follow-up meetings with 18 local authority leaders and 11 NHS/ICB officials opened.
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
