CONTRIBUTOR
Izzy Jackson
Political and Media Consultant, Bridgehead Communications
London
WRITES ABOUT
About Izzy
Izzy Jackson is a political and media consultant at Bridgehead Communications, working with clients across health and social care. She writes Bridgehead’s practical insight for families and providers, including on care home fees and the funding of personal care.
Words by Izzy
All insights →News & Editions
2
Free Personal Care: Could Andy Burnham Actually Deliver What The Social Care Sector Has Waited Decades For?
Free personal care has been rejected or postponed by every government since 1999. Andy Burnham has spent fifteen years arguing for it, and now has the office to deliver it. Here is what he has actually committed to, what it would cost, and why the legislative barriers matter more than the politics.

Care Home Fees in 2026: What Families Actually Pay and Why Costs Keep Rising
Care home fees rose about 10% last year while the means-test limits deciding who gets council help have been frozen since 2010. Here is what families actually pay in 2026, why costs keep rising, and the NHS funding many miss until it is too late.
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