Bridgehead Communications
Portrait of Keith Crockett
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LARGE GROUP/30 HOMES

Keith Crockett

Chief Executive Officer, Lovett Care

Keith Crockett has led Lovett Care since March 2022. Before that he worked in investment banking, private equity, Welltower and Avery Healthcare.

BIOGRAPHY

Keith Crockett is chief executive of Lovett Care, a care home group based in Newcastle-under-Lyme and backed by the private equity firm H.I.G. Capital. He joined in March 2022, when the group ran eight homes. Lovett bought the 15-home operator New Care in October 2024, which took the combined group to 31 homes and 2,148 beds.

His career before Lovett was in finance and healthcare investment. He started as an associate director in the investment banking division at UBS in 2000, moved to KC Capital as a corporate finance director in 2003, and joined Lydian Capital as an investment director in private equity in 2008. From 2013 to 2016 he was vice president of investments for the UK at Welltower, the US-listed healthcare real estate investment trust. He then spent almost six years at Avery Healthcare as director of corporate development, until he moved to Lovett.

At Lovett he has pushed growth through new-build development and acquisitions, and described moving the senior team into a new head office as one of the first changes he made. He has also led an investment in care technology. Lovett rolled out Sensio's room sensors across several homes and reported about 30% fewer falls across its estate. The group won the Innovation in Care Home Technology award at the Leaders in Care Awards 2025, run by Care Home Professional.

Crockett sits on the Care England policy board. He was listed as a speaker on the Employment Rights Bill and the care sector at the Care Management Show in June 2025, took part in a Newmark seminar on healthcare real assets in March 2026, and was listed for the social care CEO panel at the Healthcare Summit on 22 September 2026. He holds an MBA from Columbia Business School, an MSc in economics from the London School of Economics and an undergraduate degree in economics from Columbia University.

About Lovett Care. Lovett Care is a Newcastle-under-Lyme care home group established in 2009 and backed by H.I.G. Capital. The October 2024 purchase of New Care took it to 31 homes with 2,148 beds. See its rank and history

CAREER

  1. MAR 2022 – NOW

    Chief Executive Officer · Lovett Care NOW

  2. CURRENT

    Policy board member · Care England

  3. JUN 2016 – MAR 2022

    Director of Corporate Development · Avery Healthcare

  4. MAR 2013 – MAY 2016

    Vice President, Investments, UK · Welltower

  5. JAN 2013 – MAR 2013

  6. APR 2008 – NOV 2012

    Investment Director, Private Equity · Lydian Capital

  7. OCT 2003 – MAR 2008

    Director, Corporate Finance · KC Capital

  8. AUG 2000 – SEP 2003

    Associate Director, Investment Banking Division · UBS Investment Bank

ARTICLES, INTERVIEWS AND APPEARANCES

COUNTED FOR THE RANKING

6 articles in the twelve months to 6 October 2026 (3 trade, 3 local).