Bridgehead Communications
MID-SIZE GROUP/16 HOMES

BELSIZE HEALTHCARE SCOTLAND

Latest published edition: Media Power List 2025, captured August 2025. The tilde marks figures read from the published charts.

RANK, SOCIAL FOLLOWING
11OF 19
FOLLOWERS, ALL ACCOUNTS
~13,096
ARTICLES, JULY 2024 TO JULY 2025
~7
ON GROUP ACCOUNTS ONLY
~1,352

RANK AND FOLLOWERS ACROSS EDITIONS

Ranks by edition: 10th in 2023, 12th in 2024 and 11th in 2025. Bars start at zero.

#10
9,092Social Media Power List 2023
July 2023
#12
~10,098Social Media Power List 2024
July 2024
#11
~13,096Media Power List 2025
August 2025

A December 2024 refresh of the 2024 list put Belsize Healthcare Scotland at 10,458, also 12th.

Read the edition: Media Power List 2025 · Social Media Power List 2024 · Social Media Power List 2023.

WHERE THE FOLLOWERS ARE

  • Facebook~12,034
  • X~16
  • LinkedIn~692
  • Instagram~338
  • TikTok~16

Facebook holds the largest share, 91.9 per cent of followers, then LinkedIn at 5.3 per cent.

WHERE THE COVERAGE IS

  • Local~6
  • Trade~1
  • National~0

~7 articles from July 2024 to July 2025: ~6 local, ~1 trade and ~0 national.

THE FIGURES IN BRIEF

Belsize Healthcare Scotland appears in 3 published editions of the mid-size care home group list, from July 2023 to August 2025.

Its best published rank was 10th (Social Media Power List 2023), and its latest was 11th of 19 (Media Power List 2025).

It rose 1 place between the July 2024 and August 2025 editions.

Its combined following across group and home accounts was ~13,096 in August 2025, of which ~1,352 sat on the group's own accounts.

The same measure was 9,092 in July 2023. The editions list different groups and, in some years, different collection methods, so the two figures are not a like-for-like growth rate.

The August 2025 edition counted ~16 homes.

The Media Power List 2025 counted ~7 articles about the group from July 2024 to July 2025: ~6 local, ~1 trade, ~0 national.

BELSIZE HEALTHCARE SCOTLAND HOMES

15 of 15 homes have a public account, as captured in December 2024. Rank is within the mid-size band, across the 202 mid-size homes listed.

Search all homes
HOMEBAND RANKFACEBOOKXINSTAGRAMTIKTOKTOTAL
Laurels Lodge Care Home47902145none948
Buchanan House Care Home48866none55none921
Bearehill Care Home53789145none835
Henderson House Care Home56791nonenonenone791
Queens View Harbour Care Home61756none19none775
Roselea Court Care Home65736nonenonenone736
Craighead Care Home70675nonenonenone675
Dounemount Care Home72614137none652
Garioch Care Home88505none294538
Havencourt Care Home91496none26none522
Hallhouse Care Home96453none36none489
Meadowvale Care Home102358nonenonenone358
Earlsferry House Care Home105312none16none328
Buchanan Lodge Care Home109285none19none304
Maryfield West Nursing Home110300nonenonenone300

INTERACTIVE CHARTS

BELSIZE HEALTHCARE SCOTLAND, CHARTED

Belsize Healthcare Scotland: rank by edition

Published rank in each edition, with 1 at the top. The marker colour shows which list the group was ranked in.

Mid-size list

The y axis runs from 1 to the number of groups in the largest list shown. Each list ranks different groups, so a rank is a position within that edition's list.

Belsize Healthcare Scotland: combined followers

Followers on the group's own accounts and its homes' accounts together, in each edition.

The y axis starts at 6,500, not zero. Time is plotted on a true date axis. Hollow markers are figures read from a published chart, rounded in the tooltip. Editions rank different groups, so a change between them is not a measured growth rate.

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