TOP 20 MID-SIZE CARE HOME GROUPS
- 1Carebase13 homes · group accounts ~16,995 · ~192 articles~43,810==~192~170 local · ~6 trade · ~16 national
- 2Berkley Care Group11 homes · group accounts ~8,197 · ~125 articles~41,155==~125~82 local · ~29 trade · ~14 national
- 3Oakland Care10 homes · group accounts ~18,386 · ~57 articles~29,345▲ 1▲ 1~57~30 local · ~23 trade · ~4 national
- 4Signature Senior Lifestyle10 homes · group accounts ~16,175 · ~67 articles~25,694▲ 2▲ 2~67~29 local · ~37 trade · ~1 national
- 5Wellburn Care Homes14 homes · group accounts ~8,782 · ~10 articles~21,447==~10~7 local · ~1 trade · ~2 national
- 6Richmond Villages10 homes · group accounts ~5,007 · ~57 articles~17,118NewNew~57~53 local · ~2 trade · ~2 national
- 7New Care14 homes · group accounts ~5,300 · ~52 articles~14,850NewNew~52~31 local · ~17 trade · ~4 national
- 8Forest Healthcare13 homes · group accounts ~6,327 · ~16 articles~14,786▲ 1▲ 1~16~10 local · ~3 trade · ~3 national
- 9Care South18 homes · group accounts ~13,751 · ~143 articles~14,577▼ 1▼ 1~143~113 local · ~23 trade · ~7 national
- 10Buckland Care13 homes · group accounts ~1,127 · ~22 articles~13,756▲ 5▲ 5~22~16 local · ~6 trade · ~0 national
- 11Belsize Healthcare Scotland16 homes · group accounts ~1,352 · ~7 articles~13,096▲ 1▲ 1~7~6 local · ~1 trade · ~0 national
- 12Lovett Care12 homes · group accounts ~5,779 · ~36 articles~12,357▼ 1▼ 1~36~21 local · ~12 trade · ~3 national
- 13Black Swan Care Group18 homes · group accounts ~3,600 · ~34 articles~10,538▲ 1▲ 1~34~26 local · ~7 trade · ~1 national
- 14Carewise Homes11 homes · group accounts ~23 · ~6 articles~6,725▲ 3▲ 3~6~5 local · ~1 trade · ~0 national
- 15Premium Care Group10 homes · group accounts ~309 · ~27 articles~5,020NewNew~27~13 local · ~11 trade · ~3 national
- 16Borough Care12 homes · group accounts ~4,658 · ~9 articles~4,666▲ 2▲ 2~9~9 local · ~0 trade · ~0 national
- 17WCS Care Group13 homes · group accounts ~3,917 · ~30 articles~3,926NewNew~30~20 local · ~5 trade · ~5 national
- 18Rose Care Group10 homes · group accounts ~896 · ~15 articles~901▲ 1▲ 1~15~14 local · ~1 trade · ~0 national
- 19DMP Healthcare9 homes · group accounts ~170 · ~3 articles~193NewNew~3~3 local · ~0 trade · ~0 national
Figures are read from the charts in the published report and are accurate to within about 60 followers, so each carries a tilde. The earlier reports note that Carebase’s large X following sits on an account last active in 2019. Coverage runs from July 2024 to July 2025. Movement compares with the 2024 mid-size list.
INTERACTIVE CHARTS
THE BAND, CHARTED
Followers by group
Each bar is a group's followers on its own accounts and its homes' accounts, split by platform. Figures as of August 2025.
Bars start at zero. Hide a platform with the buttons above the chart; the axis does not rescale. Tooltip figures marked with a tilde were read from a published chart and are rounded.
Platform share across editions
Each column shows how the combined following of the list split between the five platforms in that edition.
The y axis runs from 0 to 100 per cent. The editions rank different groups, so a change in share can come from a change in the list as well as a change in behaviour. Shares for editions marked approximate were read from published charts. Hiding a platform re-scales the remaining shares to 100 per cent.
Rank movement between editions
Groups that appeared in two or more editions of this list. Rank 1 is at the top. A line breaks where a group was not ranked in an edition.
Time runs left to right on a true date axis, so uneven gaps between editions show as uneven gaps. Where a year has two versions, only the later one is plotted.
