Bridgehead Communications
MID-SIZE GROUP/18 HOMES

BLACK SWAN CARE GROUP

Latest published edition: Media Power List 2025, captured August 2025. The tilde marks figures read from the published charts.

RANK, SOCIAL FOLLOWING
13OF 19
FOLLOWERS, ALL ACCOUNTS
~10,538
ARTICLES, JULY 2024 TO JULY 2025
~34
ON GROUP ACCOUNTS ONLY
~3,600

RANK AND FOLLOWERS ACROSS EDITIONS

Ranks by edition: 19th in 2023, 14th in 2024 and 13th in 2025. Bars start at zero.

#19
6,733Social Media Power List 2023
August 2023
#14
~7,834Social Media Power List 2024
July 2024
#13
~10,538Media Power List 2025
August 2025

A December 2024 refresh of the 2024 list put Black Swan Care Group at 8,107, also 14th.

Read the edition: Media Power List 2025 · Social Media Power List 2024 · Social Media Power List 2023.

WHERE THE FOLLOWERS ARE

  • Facebook~7,224
  • X~1,174
  • LinkedIn~2,011
  • Instagram~129

Facebook holds the largest share, 68.6 per cent of followers, then LinkedIn at 19.1 per cent.

WHERE THE COVERAGE IS

  • Local~26
  • Trade~7
  • National~1

~34 articles from July 2024 to July 2025: ~26 local, ~7 trade and ~1 national.

THE FIGURES IN BRIEF

Black Swan Care Group appears in 3 published editions of the large and mid-size care home group lists, from August 2023 to August 2025.

Its best published rank was 13th (Media Power List 2025), and its latest was 13th of 19 (Media Power List 2025).

It rose 1 place between the July 2024 and August 2025 editions.

Its combined following across group and home accounts was ~10,538 in August 2025, of which ~3,600 sat on the group's own accounts.

The August 2025 edition counted ~18 homes.

The Media Power List 2025 counted ~34 articles about the group from July 2024 to July 2025: ~26 local, ~7 trade, ~1 national.

BLACK SWAN CARE GROUP HOMES

16 of 18 homes have a public account, as captured in December 2024. Rank is within the mid-size band, across the 202 mid-size homes listed.

Search all homes
HOMEBAND RANKFACEBOOKXINSTAGRAMTOTAL
The Gables64751nonenone751
KIngs Lynn Residential Home76619nonenone619
Park House77612nonenone612
The Haven84553nonenone553
Laurel Lodge104331nonenone331
Southwell Court111282nonenone282
Maitland House114259nonenone259
Beccles Care Home115247nonenone247
Spring Lodge116204nonenone204
York House118177nonenone177
Thomas Tawell House119171nonenone171
The Lodge120135nonenone135
Valentine House121112nonenone112
Potton View123103nonenone103
Heathcote12587nonenone87
Nightingale Lodge12870nonenone70
Chiswick House–nonenonenone0
The Beeches–nonenonenone0

INTERACTIVE CHARTS

BLACK SWAN CARE GROUP, CHARTED

Black Swan Care Group: rank by edition

Published rank in each edition, with 1 at the top. The marker colour shows which list the group was ranked in.

Large listMid-size list

The y axis runs from 1 to the number of groups in the largest list shown. Each list ranks different groups, so a rank is a position within that edition's list.

Black Swan Care Group: combined followers

Followers on the group's own accounts and its homes' accounts together, in each edition.

The y axis starts at 4,000, not zero. Time is plotted on a true date axis. Hollow markers are figures read from a published chart, rounded in the tooltip. Editions rank different groups, so a change between them is not a measured growth rate.

WANT TO SEE YOUR GROUP RANKED?