Bridgehead Communications
MID-SIZE GROUP/19 HOMES

BRIGHTERKIND

Latest published edition: Social Media Power List 2024, captured July 2024. The tilde marks figures read from the published charts.

RANK, SOCIAL FOLLOWING
10OF 20
FOLLOWERS, ALL ACCOUNTS
~11,572
ARTICLES, 12 MONTHS
–
ON GROUP ACCOUNTS ONLY
~10,566

RANK AND FOLLOWERS ACROSS EDITIONS

Ranks by edition: 6th in 2023 and 10th in 2024. Bars start at zero.

#6
11,458Social Media Power List 2023
July 2023
#10
~11,572Social Media Power List 2024
July 2024

A December 2024 refresh of the 2024 list put Brighterkind at 11,481, also 10th.

Read the edition: Social Media Power List 2024 · Social Media Power List 2023.

WHERE THE FOLLOWERS ARE

  • Facebook~5,311
  • X~1,145
  • LinkedIn~4,458
  • Instagram~658

Facebook holds the largest share, 45.9 per cent of followers, then LinkedIn at 38.5 per cent.

THE FIGURES IN BRIEF

Brighterkind appears in 2 published editions of the mid-size care home group list, from July 2023 to July 2024.

Its best published rank was 6th (Social Media Power List 2023), and its latest was 10th of 20 (Social Media Power List 2024).

It fell 4 places between the July 2023 and July 2024 editions.

Its combined following across group and home accounts was ~11,572 in July 2024, of which ~10,566 sat on the group's own accounts.

The same measure was 11,458 in July 2023. The editions list different groups and, in some years, different collection methods, so the two figures are not a like-for-like growth rate.

The July 2024 edition counted ~19 homes.

INTERACTIVE CHARTS

BRIGHTERKIND, CHARTED

Brighterkind: rank by edition

Published rank in each edition, with 1 at the top. The marker colour shows which list the group was ranked in.

Mid-size list

The y axis runs from 1 to the number of groups in the largest list shown. Each list ranks different groups, so a rank is a position within that edition's list.

Brighterkind: combined followers

Followers on the group's own accounts and its homes' accounts together, in each edition.

The y axis starts at 10,000, not zero. Time is plotted on a true date axis. Hollow markers are figures read from a published chart, rounded in the tooltip. Editions rank different groups, so a change between them is not a measured growth rate.

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