CAREBASE
Latest published edition: Media Power List 2025, captured August 2025. The tilde marks figures read from the published charts.
- RANK, SOCIAL FOLLOWING
- 1OF 19
- FOLLOWERS, ALL ACCOUNTS
- ~43,810
- ARTICLES, JULY 2024 TO JULY 2025
- ~192
- ON GROUP ACCOUNTS ONLY
- ~16,995
RANK AND FOLLOWERS ACROSS EDITIONS
First in the mid-size list in every edition. Bars start at zero.
July 2023
July 2024
August 2025
A December 2024 refresh of the 2024 list put Carebase at 41,060, also 1st.
Read the edition: Media Power List 2025 · Social Media Power List 2024 · Social Media Power List 2023.
WHERE THE FOLLOWERS ARE
- Facebook~20,803
- X~19,178
- LinkedIn~2,124
- Instagram~1,689
- TikTok~16
Facebook holds the largest share, 47.5 per cent of followers, then X at 43.8 per cent. The earlier reports note that this X following belongs to an account last active in 2019.
WHERE THE COVERAGE IS
- Local~170
- Trade~6
- National~16
~192 articles from July 2024 to July 2025: ~170 local, ~6 trade and ~16 national.
THE FIGURES IN BRIEF
Carebase appears in 3 published editions of the mid-size care home group list, from July 2023 to August 2025.
It ranked 1st in every one of them, most recently 1st of 19 in the Media Power List 2025.
Its combined following across group and home accounts was ~43,810 in August 2025, of which ~16,995 sat on the group's own accounts.
The same measure was 40,166 in July 2023. The editions list different groups and, in some years, different collection methods, so the two figures are not a like-for-like growth rate.
The August 2025 edition counted ~13 homes.
The Media Power List 2025 counted ~192 articles about the group from July 2024 to July 2025: ~170 local, ~6 trade, ~16 national.
CAREBASE HOMES
13 of 13 homes have a public account, as captured in December 2024. Rank is within the mid-size band, across the 202 mid-size homes listed.
| HOME | BAND RANK | X | TOTAL | |||
|---|---|---|---|---|---|---|
| Bridge House Care Home | 4 | 1,600 | 1,478 | none | 151 | 3,229 |
| Heathfield Court Care Home | 7 | 1,800 | 973 | none | none | 2,773 |
| Honey Lane Care Home | 11 | 1,600 | 256 | none | 187 | 2,043 |
| Alderwood Care Home | 13 | 1,400 | 124 | none | 441 | 1,965 |
| Water Mill House Care Home | 14 | 1,300 | 520 | none | 110 | 1,930 |
| Bramley Court Care Home | 15 | 1,600 | 116 | none | 98 | 1,814 |
| Acorn Court Care Home | 16 | 1,500 | 170 | none | 139 | 1,809 |
| Brooklands Care Home | 19 | 1,300 | 203 | none | 103 | 1,606 |
| Queen Elizabeth Park Private Care Home | 21 | 1,300 | 200 | none | 98 | 1,598 |
| Ashbrook Court Care Home | 22 | 1,500 | none | none | 56 | 1,556 |
| Claremont Court Care Home | 26 | 1,100 | 143 | none | 178 | 1,421 |
| Cherry Wood Grange Care Home | 30 | 1,300 | 14 | 40 | none | 1,354 |
| The Spinney Care Home | 31 | 985 | 150 | none | 80 | 1,215 |
INTERACTIVE CHARTS
CAREBASE, CHARTED
Carebase: rank by edition
Published rank in each edition, with 1 at the top. The marker colour shows which list the group was ranked in.
The y axis runs from 1 to the number of groups in the largest list shown. Each list ranks different groups, so a rank is a position within that edition's list.
Carebase: combined followers
Followers on the group's own accounts and its homes' accounts together, in each edition.
The y axis starts at 35,000, not zero. Time is plotted on a true date axis. Hollow markers are figures read from a published chart, rounded in the tooltip. Editions rank different groups, so a change between them is not a measured growth rate.
