Bridgehead Communications
MID-SIZE GROUP/10 HOMES

OAKLAND CARE

Latest published edition: Media Power List 2025, captured August 2025. The tilde marks figures read from the published charts.

RANK, SOCIAL FOLLOWING
3OF 19
FOLLOWERS, ALL ACCOUNTS
~29,345
ARTICLES, JULY 2024 TO JULY 2025
~57
ON GROUP ACCOUNTS ONLY
~18,386

RANK AND FOLLOWERS ACROSS EDITIONS

Ranks by edition: 4th in 2024 and 3rd in 2025. Bars start at zero.

#4
~22,682Social Media Power List 2024
July 2024
#3
~29,345Media Power List 2025
August 2025

A December 2024 refresh of the 2024 list put Oakland Care at 24,231, also 4th.

Read the edition: Media Power List 2025 · Social Media Power List 2024.

WHERE THE FOLLOWERS ARE

  • Facebook~10,844
  • X~450
  • LinkedIn~11,841
  • Instagram~4,601
  • TikTok~1,609

LinkedIn holds the largest share, 40.4 per cent of followers, then Facebook at 37.0 per cent.

WHERE THE COVERAGE IS

  • Local~30
  • Trade~23
  • National~4

~57 articles from July 2024 to July 2025: ~30 local, ~23 trade and ~4 national.

THE FIGURES IN BRIEF

Oakland Care appears in 2 published editions of the mid-size care home group list, from July 2024 to August 2025.

Its best published rank was 3rd (Media Power List 2025), and its latest was 3rd of 19 (Media Power List 2025).

It rose 1 place between the July 2024 and August 2025 editions.

Its combined following across group and home accounts was ~29,345 in August 2025, of which ~18,386 sat on the group's own accounts.

The same measure was ~22,682 in July 2024. The editions list different groups and, in some years, different collection methods, so the two figures are not a like-for-like growth rate.

The August 2025 edition counted ~10 homes.

The Media Power List 2025 counted ~57 articles about the group from July 2024 to July 2025: ~30 local, ~23 trade, ~4 national.

OAKLAND CARE HOMES

8 of 10 homes have a public account, as captured in December 2024. Rank is within the mid-size band, across the 202 mid-size homes listed.

Search all homes
HOMEBAND RANKFACEBOOKXINSTAGRAMTOTAL
Hastings Court122,000nonenone2,000
Woodland Grove271,400nonenone1,400
Beechwood Grove58784nonenone784
Elsyng House75625nonenone625
Lambwood Heights Care Home85550nonenone550
Elmbrook Court87539nonenone539
Birchwood Heights92511nonenone511
Hyllden Heights103342nonenone342
Maplewood Court–nonenonenone0
Osbern Manor Care Home–nonenonenone0

INTERACTIVE CHARTS

OAKLAND CARE, CHARTED

Oakland Care: rank by edition

Published rank in each edition, with 1 at the top. The marker colour shows which list the group was ranked in.

Mid-size list

The y axis runs from 1 to the number of groups in the largest list shown. Each list ranks different groups, so a rank is a position within that edition's list.

Oakland Care: combined followers

Followers on the group's own accounts and its homes' accounts together, in each edition.

The y axis starts at 15,000, not zero. Time is plotted on a true date axis. Hollow markers are figures read from a published chart, rounded in the tooltip. Editions rank different groups, so a change between them is not a measured growth rate.

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