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We run PR and public affairs for the companies in this market — from category launches to funding announcements and policy engagement. We also rank the sector in the annual CareTech Power List.
Birdie
Home care platform
Supported living & home careCompliance & auditingPatient communication
An all-in-one platform for home care providers covering visit scheduling, digital care plans, eMAR, finance, quality and compliance, and real-time insights.
The read
Birdie is an all-in-one operating system for home care agencies, bringing scheduling, digital care plans, eMAR medication management, rostering, finance, quality and compliance, and real-time insights into one platform for office staff and visiting carers alike.
It raised a $30m Series B in 2022 led by Sofina, with OMERS Ventures and Index Ventures, taking total funding to roughly $52m — placing it among the best-capitalised pure-software players in domiciliary care.
The Bridgehead view
Domiciliary care is more fragmented and harder to reach than residential, so Birdie's scale among home care agencies is itself the proof point. The outcomes-and-prevention angle is where its story lands with commissioners.
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Choosing systems for your service?
We help care providers grow — occupancy-led marketing, CQC and policy communications, and sector reputation that wins families and commissioners.
Related platforms
Others in the sector map
Tech-enabled home care
Cera
A digital-first home healthcare provider that delivers and coordinates in-home care through an AI-supported platform that flags health risks.
ReadCare management platform
OneTouch Health
A care management platform spanning scheduling, digital care plans, eMAR, HR, invoicing and clinical governance, with carer, client and family apps.
ReadDigital care management
Log my Care
A care management platform spanning care plans, daily logs, incidents and handovers across residential, supported living and home care settings.
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