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We run PR and public affairs for the companies in this market: from category launches to funding announcements and policy engagement. We also rank the sector in the annual CareTech Power List.
Tech-enabled home care
A digital-first home healthcare provider that delivers and coordinates in-home care through an AI-supported platform that flags health risks.
The read
Cera (formerly Cera Care) is not pure software but a digital-first care provider: it delivers home care visits and layers an AI platform over them to coordinate carers and predict health deterioration before it leads to hospital admissions.
It is among the most heavily funded companies in UK care, raising a $150m round in January 2025, reported to value it at over $1bn, as it scales its model with the NHS and local authorities.
The Bridgehead view
Cera sits where care delivery, technology and health policy meet: the richest territory for public affairs in the whole sector. Its prevention-and-savings claims are its strongest card with government and its biggest evidentiary burden.
Recent coverage
From Kendall Jenner joining TRIP to retail expansion at Revive Collagen and 92 Degrees Coffee, we round up the latest Founder 250 news
Read the storyCera has launched an AI lab to develop tools aimed at improving care capacity and reducing pressure on health systems.
Read the storyFAQs
No. The CareTech Index is independent editorial coverage — we track and write up companies we judge genuinely significant in the sector, and inclusion is not for sale. Where shown, coverage of Cera above is drawn from public reporting, not sponsored content.
We map the sector by who is actually shaping it: funding, product reach, regulatory engagement and the coverage they earn. The CareTech Index is maintained by our editorial team and updated as the market moves, not compiled from vendor submissions.
Yes. If you represent Cera, or anything here looks out of date, get in touch through our contact page and we will review it.
Work with us
We run PR and public affairs for the companies in this market: from category launches to funding announcements and policy engagement. We also rank the sector in the annual CareTech Power List.
We help care providers grow: occupancy-led marketing, CQC and policy communications, and sector reputation that wins families and commissioners.
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ReadThe firm that knows care tech
Whether you build care technology or buy it, we know the market, the media and the policy landscape it operates in. Thirty minutes with a partner tells you if we can help.
Tech-enabled home care is one of the categories we track year-round. Follow Bridgehead Social Care on LinkedIn for the analysis between editions.
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