Building a care-technology brand?
We run PR and public affairs for the companies in this market — from category launches to funding announcements and policy engagement. We also rank the sector in the annual CareTech Power List.
Cera
Tech-enabled home care
Care matchingSupported living & home carePatient communicationScreening, monitoring & telecare
A digital-first home healthcare provider that delivers and coordinates in-home care through an AI-supported platform that flags health risks.
The read
Cera (formerly Cera Care) is not pure software but a digital-first care provider: it delivers home care visits and layers an AI platform over them to coordinate carers and predict health deterioration before it leads to hospital admissions.
It is among the most heavily funded companies in UK care, raising a $150m round in January 2025 — reported to value it at over $1bn — as it scales its model with the NHS and local authorities.
The Bridgehead view
Cera sits where care delivery, technology and health policy meet — the richest territory for public affairs in the whole sector. Its prevention-and-savings claims are its strongest card with government and its biggest evidentiary burden.
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Related platforms
Others in the sector map
Home care platform
Birdie
An all-in-one platform for home care providers covering visit scheduling, digital care plans, eMAR, finance, quality and compliance, and real-time insights.
ReadCare management platform
OneTouch Health
A care management platform spanning scheduling, digital care plans, eMAR, HR, invoicing and clinical governance, with carer, client and family apps.
ReadRisk, quality & compliance
Radar Healthcare
A cloud platform for governance, risk, quality and compliance — incident and event management, audits, risk assessments and workforce compliance.
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