Case study · Kutaisi International University
A new university, launched to the world
We launched a new university to the world: 51 pieces across Forbes, Times Higher Education, Business Insider and AP News, reaching 311,000 readers across the US, UK, France and Germany.
pieces of coverage
outlets and editions
countries
audience reach*
The globe turns once every 80 seconds. It pauses while your pointer rests on a pin or an outlet name; drag it to look anywhere else, and click a country or outlet name for its headlines.
37 of the 47 outlets are counted at their real newsrooms in 22 cities. Each covered country carries a single pin at its capital; the side columns list its outlets by domain authority, with the piece count for each. Hover a country or outlet to light it, or click for its headlines. Land with coverage is lit. 10 outlets with no fixed newsroom (Medium (Ovo Homes), PR Newswire, Jot Up, Consultor-IT, Tech Inside Out, We Are Xpert, Italy USA Magazine, The Watson Society, Sponsored and X (Twitter), 11 pieces) are counted but not placed.
*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.
The brief
The brief
Bridgehead was commissioned to drive international media attention surrounding KIU's launch and showcase the university's expertise to prospective research partners, collaborators and students worldwide, establishing it as a credible global higher education institution from day one.
A state-of-the-art university in Kutaisi, Georgia, opened in 2020 and designed to equip students from across the Caucasus with the scientific and technological skills needed to compete in a global economy.
Objectives
- 01Raise global awareness of KIU's launch.
- 02Position KIU as an internationally competitive higher education institution.
- 03Promote its partnership with the Technical University of Munich.
- 04Attract interest from prospective research partners and students worldwide.
The approach
How we approached it
A targeted international media engagement programme coordinated around an online press conference with higher education journalists in the UK and US, designed to fire simultaneously across multiple markets.
Online press conference
We convened a press conference between KIU's senior leadership and higher education journalists in the UK and US, creating a co-ordinated news moment that generated international coverage across multiple titles simultaneously.
TUM partnership as proof
The partnership with the Technical University of Munich provided international journalists with a credible, instantly recognisable endorsement of KIU's academic ambitions, turning a Georgian launch into a global story.
Opinion content placement
We placed opinion-led content aligned with live higher education issues: global skills gaps, STEM shortages, educational access in emerging markets, positioning KIU as a thought leader, not just a new institution.
Country by country
Where the coverage landed
Region 01 of 12
United Kingdom
14 pieces · 13 outlets
- United Kingdom14 pieces · 13 outlets
Strongest outlets by domain authority
PR Newswire UK×2TechFruitOne News PageEuropean Business Magazineand 8 more in the index“Georgia’s billionaire-backed university has high ambitions”
Region 02 of 12
United States
9 pieces · 7 outlets
- United States9 pieces · 7 outlets
Strongest outlets by domain authority
Markets Insider
BenzingaTMCnet×3and 2 more in the index“A New “Georgia Tech” Arrives Tomorrow: It Looks Promising”
Region 03 of 12
India
4 pieces · 4 outlets
- India4 pieces · 4 outlets
Strongest outlets by domain authority
“Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake”
Region 04 of 12
Germany
3 pieces · 3 outlets
- Germany3 pieces · 3 outlets
Strongest outlets by domain authority
“Universitätsneugründung in Georgien in Kooperation mit der TUM”
Region 05 of 12
Nigeria
2 pieces · 2 outlets
- Nigeria2 pieces · 2 outlets
Strongest outlets by domain authority
“Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake”
Region 06 of 12
Ethiopia
2 pieces · 2 outlets
- Ethiopia2 pieces · 2 outlets
Strongest outlets by domain authority
“Overseas Education”
Region 07 of 12
Canada
1 piece · 1 outlet
- Canada1 piece · 1 outlet
Strongest outlets by domain authority
“Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake”
Region 08 of 12
New Zealand
1 piece · 1 outlet
- New Zealand1 piece · 1 outlet
Strongest outlets by domain authority
“Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake”
Region 09 of 12
Romania
1 piece · 1 outlet
- Romania1 piece · 1 outlet
Strongest outlets by domain authority
“Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake”
Region 10 of 12
Spain
1 piece · 1 outlet
- Spain1 piece · 1 outlet
Strongest outlets by domain authority
“The first proton therapy center in Georgia”
Region 11 of 12
Ghana
1 piece · 1 outlet
- Ghana1 piece · 1 outlet
Strongest outlets by domain authority
“Kutaisi International University kicks off student recruitment drive in Ghana”
Region 12 of 12
Georgia
1 piece · 1 outlet
- Georgia1 piece · 1 outlet
Strongest outlets by domain authority
“”
The results, 2020-08 to 2021-02
51 pieces across 12 countries
pieces of coverage
outlets and editions
countries
continents
broadcast hits
estimated readers*
audience reach*
*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.
PIECES PER MONTH, 2020-08 TO 2021-02
The February 2021 spike of 33 pieces is the busiest month in the book. Months with no coverage stay at zero. 5 pieces carry no publication date, sit outside this chart and are marked undated in the index.
On air
1 broadcast and video item from 1 broadcaster in Cologne.
Deutschlandfunk, Cologne
“Universitätsneugründung in Georgien in Kooperation mit der TUM”
Broadcast, 10 Sep 2020
Index of coverage
All 51 pieces, by country
United Kingdom
14 pieces · 13 outletsEuropean Business Magazine Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
Loup Dargent Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
One News Page Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
PR Newswire UK Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
PR Newswire UK Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
Property Aspects Magazine Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
Tech Blog Writer Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
TechFruit Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
The Devon Daily Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
The Exeter Daily Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
UK Tech News Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United Kingdom
24 Feb 2021
Times Higher Education Georgia’s billionaire-backed university has high ambitions · United Kingdom
21 Sep 2020
The PIE News Kutaisi International University opens doors in Georgia · United Kingdom
14 Sep 2020
1828 Why Western universities risk losing out to international competitors · United Kingdom
7 Sep 2020
United States
9 pieces · 7 outletsMarkets Insider Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · United States
24 Feb 2021
TMCnet (headline unavailable) · United States
24 Feb 2021
TMCnet (headline unavailable) · United States
24 Feb 2021
United States, continued
Independent Institute A New 'Georgia Tech' Arrives Tomorrow: It Looks Promising · United States
16 Sep 2020
Forbes A New “Georgia Tech” Arrives Tomorrow: It Looks Promising · United States
14 Sep 2020
AP News Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West · United States
10 Sep 2020
Benzinga Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West · United States
10 Sep 2020
TMCnet Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West · United States
10 Sep 2020
WFMJ 21 News Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West · United States
undated
India
4 pieces · 4 outletsDigital Conqueror Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · India
24 Feb 2021
New Delhi Times Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · India
24 Feb 2021
Sambad English Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · India
24 Feb 2021
The Tech Portal Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · India
24 Feb 2021
Germany
3 pieces · 3 outletsFinanzNachrichten.de Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · Germany
24 Feb 2021
The European Prominenter European-Gesprächspartner der Woche: Interview mit Wolfgang A. Herrmann · Germany
18 Sep 2020
Deutschlandfunk Universitätsneugründung in Georgien in Kooperation mit der TUM · Germany broadcast
10 Sep 2020
Nigeria
2 pieces · 2 outletsNewstage Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · Nigeria
24 Feb 2021
Business a.m. Georgia’s Kutaisi International University targets Nigeria to bolster multinational relevance · Nigeria
undated
Ethiopia
2 pieces · 2 outletsEthioExplorer Overseas Education · Ethiopia
15 Jan 2021
Capital Ethiopia Overseas Education · Ethiopia
undated
Canada
1 piece · 1 outletCEO.CA Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · Canada
24 Feb 2021
New Zealand
1 piece · 1 outletMagazines Today Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · New Zealand
24 Feb 2021
Romania
1 piece · 1 outletPICANTE Today Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake · Romania
24 Feb 2021
Spain
1 piece · 1 outletIDOM The first proton therapy center in Georgia · Spain
16 Feb 2021
Ghana
1 piece · 1 outletThe Herald (Ghana) Kutaisi International University kicks off student recruitment drive in Ghana · Ghana
27 Jan 2021
Georgia
1 piece · 1 outletAgenda.ge (headline unavailable) · Georgia
12 Aug 2020
No fixed newsroom
11 pieces · 10 outletsPR Newswire Кутаисский международный университет в поиске самых талантливых выпускников региона в 2021
25 Feb 2021
Consultor-IT Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
24 Feb 2021
Italy USA Magazine Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
24 Feb 2021
Jot Up (headline unavailable)
24 Feb 2021
Sponsored Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
24 Feb 2021
Tech Inside Out Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
24 Feb 2021
The Watson Society Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
24 Feb 2021
We Are Xpert Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
24 Feb 2021
Medium (Ovo Homes) Student life in Georgia: 5 things you should know
8 Feb 2021
X (Twitter) (headline unavailable) social
undated
X (Twitter) (headline unavailable) social
undated
Every piece
All the coverage
Кутаисский международный университет в поиске самых талантливых выпускников региона в 2021
PR Newswire · 25 Feb 2021
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Consultor-IT · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
European Business Magazine, London · 24 Feb 2021
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Italy USA Magazine · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Loup Dargent, London · 24 Feb 2021
UNITED STATES
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Markets Insider, New York · 24 Feb 2021
NIGERIA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Newstage, Lagos · 24 Feb 2021
ROMANIA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
PICANTE Today, Bucharest · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
PR Newswire UK, London · 24 Feb 2021
INDIA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Sambad English, Bhubaneswar · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Tech Blog Writer, London · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
TechFruit, London · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
The Exeter Daily, Exeter · 24 Feb 2021
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
The Watson Society · 24 Feb 2021
UNITED STATES
(headline unavailable)
TMCnet, Trumbull · 24 Feb 2021
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
We Are Xpert · 24 Feb 2021
Student life in Georgia: 5 things you should know
Medium (Ovo Homes) · 8 Feb 2021
ETHIOPIA
Overseas Education
EthioExplorer, Addis Ababa · 15 Jan 2021
GERMANY
Prominenter European-Gesprächspartner der Woche: Interview mit Wolfgang A. Herrmann
The European, Tegernsee · 18 Sep 2020
DA 95UNITED STATES
A New “Georgia Tech” Arrives Tomorrow: It Looks Promising
Forbes, Jersey City · 14 Sep 2020
DA 92UNITED STATES
Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West
AP News, New York · 10 Sep 2020
GERMANY
Universitätsneugründung in Georgien in Kooperation mit der TUM
Deutschlandfunk, Cologne · 10 Sep 2020
UNITED KINGDOM
Why Western universities risk losing out to international competitors
1828, London · 7 Sep 2020
NIGERIA
Georgia’s Kutaisi International University targets Nigeria to bolster multinational relevance
Business a.m., Lagos · Undated
UNITED STATES
Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West
WFMJ 21 News, Youngstown · Undated
(headline unavailable)
X (Twitter) · Undated
CANADA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
CEO.CA, Vancouver · 24 Feb 2021
INDIA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Digital Conqueror, Mumbai · 24 Feb 2021
GERMANY
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
FinanzNachrichten.de, Hamburg · 24 Feb 2021
(headline unavailable)
Jot Up · 24 Feb 2021
NEW ZEALAND
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Magazines Today, Christchurch · 24 Feb 2021
INDIA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
New Delhi Times, New Delhi · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
One News Page, London · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
PR Newswire UK, London · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Property Aspects Magazine, London · 24 Feb 2021
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Sponsored · 24 Feb 2021
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
Tech Inside Out · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
The Devon Daily, Exeter · 24 Feb 2021
INDIA
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
The Tech Portal, New Delhi · 24 Feb 2021
UNITED STATES
(headline unavailable)
TMCnet, Trumbull · 24 Feb 2021
UNITED KINGDOM
Kutaisi International University Targeting Region's Brightest Undergraduates for September 2021 Intake
UK Tech News, London · 24 Feb 2021
SPAIN
The first proton therapy center in Georgia
IDOM, Bilbao · 16 Feb 2021
GHANA
Kutaisi International University kicks off student recruitment drive in Ghana
The Herald (Ghana), Accra · 27 Jan 2021
DA 80UNITED KINGDOM
Georgia’s billionaire-backed university has high ambitions
Times Higher Education, London · 21 Sep 2020
UNITED STATES
A New 'Georgia Tech' Arrives Tomorrow: It Looks Promising
Independent Institute, Oakland · 16 Sep 2020
UNITED KINGDOM
Kutaisi International University opens doors in Georgia
The PIE News, London · 14 Sep 2020
UNITED STATES
Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West
Benzinga, Detroit · 10 Sep 2020
UNITED STATES
Kutaisi International University to be a Tech Innovation Hub to Rival the Best of the West
TMCnet, Trumbull · 10 Sep 2020
GEORGIA
(headline unavailable)
Agenda.ge, Tbilisi · 12 Aug 2020
ETHIOPIA
Overseas Education
Capital Ethiopia, Addis Ababa · Undated
(headline unavailable)
X (Twitter) · Undated
The breakthrough
Forbes on launch day, and Times Higher Education, Business Insider and AP News in the same week.
By coordinating a press conference timed to the university's opening, we generated co-ordinated international coverage across four continents in launch week. Forbes' description of KIU as 'a new Georgia Tech' became the quote that circulated across subsequent coverage, framing a Georgian start-up as a global academic institution.
The outcome
51 pieces in launch week and beyond: Forbes, Times Higher Education, Business Insider, AP News, putting a new Georgian university on the global academic map.
The impact
- 01Forbes feature on launch day describing KIU as 'a new Georgia Tech'.
- 02Times Higher Education coverage reaching 14M+ global academic readers.
- 03Coverage in the US, UK, France and Germany achieving truly international reach.
- 04TUM partnership story cementing credibility with prospective academic partners and students.
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