Bridgehead Communications
Natspec

Case study · Natspec

37 meetings that put specialist FE on the record

We took Natspec into 37 meetings at Westminster and in Cardiff Bay, briefed ten opposition candidates before the election, seven of whom now sit as MPs, launched its manifesto in the Palace of Westminster, and turned the meetings into questions to ministers, debate speeches and letters on the record.

20

pieces of coverage

9

outlets and editions

2

countries

857k

audience reach*

Westminster · Natspec

The parliamentarians who took up the case

Named where the approved record identifies who attended; party is the public record, not this campaign's own account.
27

Westminster, meetings with MPs, Peers, candidates and advisers

10

Cardiff Bay, meetings with Members of the Senedd and Welsh MPs

9

9 people

Dr Lisa Cameron MP

Dr Lisa Cameron MP

launch sponsor

Conservative

Helen Hayes MP

Helen Hayes MP

speech at the launch

Labour

Seema Malhotra MP

Seema Malhotra MP

speech at the launch

Labour Co-op

Lord Addington

attended the launch

Liberal Democrat

Jesse Norman MP

attended the launch; championed Hereford College (Connect East Midlands, 7 Mar 2024)

Conservative

Florence Eshalomi MP

attended the launch

Labour Co-op

David Davis MP

met in November 2023; opened the January 2024 Commons SEND debate

Conservative

Peter Aldous MP

raised specialist FE capital funding in the Commons SEND debate, 11 January 2024

Conservative

Sir Keir Starmer

Sir Keir Starmer

petitioned directly by a Hereward College student, 2024 (undated in the storyboard)

Labour

ConservativeLabourLabour Co-opLiberal Democrat

Brief

The brief

The brief

Specialist FE colleges occupy a niche position in the education landscape, often overlooked in favour of school-level SEND provision. Natspec sought capital funding, greater consultation in policy development and VAT relief for Specialist Post-16 Institutions, and needed Parliament to take notice.

The national membership association for organisations that offer specialist provision for students and young adults aged 16–25 with learning difficulties and disabilities.

Objectives

  1. 01Secure an urgent one-off capital improvement fund for specialist FE colleges.
  2. 02Ensure greater government consultation in SEND and FE policy development.
  3. 03Integrate specialist FE colleges more fully into SEND and FE policy.
  4. 04Exclude Specialist Post-16 Institutions from proposed VAT changes.

The approach

How we approached it

A targeted 18-month public affairs engagement programme across Westminster and the Welsh Parliament, building a cross-party coalition through individual meetings and generating sustained parliamentary interventions.

01

Stakeholder mapping and monitoring

We updated stakeholder maps to identify MPs, Peers, Senedd Members and officials with an interest in SEND and FE, and implemented a parliamentary monitoring system to track relevant debates and opportunities.

02

Cross-party coalition building

Through 37 individual meetings across Westminster and Cardiff Bay, we built a cross-party coalition, converting awareness into Parliamentary Questions, ministerial correspondence and debate interventions.

03

Manifesto launch at Westminster

We organised the Natspec manifesto launch at the Palace of Westminster, sponsored by Dr Lisa Cameron MP, with speeches from Helen Hayes MP and Seema Malhotra MP and attendance from Lord Addington, Jesse Norman MP and Florence Eshalomi MP.

Coverage

The moment

A student from Hereward College petitioning Sir Keir Starmer directly.

The campaign's impact extended beyond Parliament. A student from Hereward College, inspired by the manifesto launch and its cross-party momentum, petitioned Sir Keir Starmer to commit future government support to specialist FE colleges. The kind of organic advocacy that no media placement can generate, earned through 18 months of relationship-building.

The outcome

37 meetings at Westminster and in Cardiff Bay, a manifesto launched at Westminster, and a student who went straight to the next Prime Minister: the groundwork for a policy change under the incoming Labour Government.

The impact

  • 0127 Westminster meetings with MPs, Peers, candidates and advisers, and 10 in Cardiff Bay with Members of the Senedd.
  • 02Ten opposition candidates briefed in November 2023; seven were elected MPs in July 2024.
  • 03Peter Aldous MP pressed for specialist FE capital funding in the Commons; Jane Hunt MP drew a £95,000 capital confirmation for Homefield College from the Skills Minister.
  • 04In Cardiff Bay, Paul Davies MS tabled Natspec’s ALN Code ask twelve days after meeting us, and named the meeting in the chamber.
  • 05In the Lords VAT debate, the Minister confirmed further education institutions would not be affected.

Every piece

All the coverage

All 20 pieces of coverage, drifting past on one row. Pause it with the button, or hover or focus a card; click any card for the piece itself.
FE NewsDA 56

UNITED KINGDOM

Labour's 2024 General Election Manifesto

FE News, Exeter · 13 Jun 2024

FE NewsDA 56

UNITED KINGDOM

Liberal Democrat Manifesto - A Plan to Save the NHS and Reform Education

FE News, Exeter · 10 Jun 2024

FE NewsDA 55

UNITED KINGDOM

Natspec National Conference relocates to Manchester following hotel fire

FE News, Exeter · 20 May 2024

FE NewsDA 55

UNITED KINGDOM

Condition of Funding changes will prove detrimental to SEND learners

FE News, Exeter · 26 Mar 2024

FE WeekDA 55

UNITED KINGDOM

Time to put an end to specialist FE's political neglect

FE Week, London · 24 Mar 2024

Connect East MidlandsDA 20

UNITED KINGDOM

Jesse Norman MP champions Hereford College in parliamentary manifesto launch for specialist further education

Connect East Midlands, Derby · 7 Mar 2024

FE NewsDA 55

UNITED KINGDOM

Spring Budget 2024- Sector Response on Public Service Productivity Plan and More

FE News, Exeter · 6 Mar 2024

FE NewsDA 55

UNITED KINGDOM

Shadow Ministers Unite for Specialised FE Commitment in Future Labour Government

FE News, Exeter · 20 Feb 2024

FE WeekDA 55

UNITED KINGDOM

David Johnston appointed children’s minister as Coutinho promoted

FE Week, London · 31 Aug 2023

Special Needs JungleDA 49

UNITED KINGDOM

A new SEND minister NOW? Disabled children deserve better than to be a government testing ground for ambitious MPs

Special Needs Jungle, Guildford · 31 Aug 2023

That's TV Manchester (X)

UNITED KINGDOM

"It completely opens up their entire world"

That's TV Manchester (X), Manchester · 30 Jun 2023

About ManchesterDA 50

UNITED KINGDOM

Students star in top regional sporting event for young people with Special Educational Needs and Disabilities

About Manchester, Manchester · 29 Jun 2023

FE NewsDA 55

UNITED KINGDOM

Students star in top regional sporting event for young people with Special Educational Needs and Disabilities (SEND)

FE News, Exeter · 28 Jun 2023

BdailyDA 57

UNITED KINGDOM

Education body CEO awarded OBE after 25 years’ work in education

Bdaily, Newcastle upon Tyne · 23 Jun 2023

The ParadiseDA 42

NIGERIA

Derby-based chief executive awarded OBE after 25 years’ work in education

The Paradise, Lagos · 20 Jun 2023

FE NewsDA 54

UNITED KINGDOM

Derby-based chief executive awarded OBE after 25 years’ work in education

FE News, Exeter · 20 Jun 2023

TheBusinessDesk.comDA 55

UNITED KINGDOM

Derby-based chief executive awarded OBE after 25 years' work in education

TheBusinessDesk.com, Nottingham · 20 Jun 2023

UK Parliament CommitteesDA 84

UNITED KINGDOM

Corrected oral evidence: Access to public services for young disabled people

UK Parliament Committees, London · 7 Jun 2023

FE WeekDA 56

UNITED KINGDOM

Six specialist colleges honoured at Natspec Innovation Awards 2023

FE Week, London · 25 May 2023

FE WeekDA 56

UNITED KINGDOM

DfE opens college capital loans applications

FE Week, London · 25 Apr 2023

The meetings

37 meetings, every one named

All 37 meetings by name, from the campaign’s meetings schedule and the briefing note prepared for each. Party is the party at the time of the meeting. Where the records hold a month but no day, the month is shown.
27

meetings at Westminster, with MPs, Peers, candidates and advisers

10

meetings in Cardiff Bay, with Members of the Senedd and Welsh MPs

7

of the 10 opposition candidates we briefed in 2023 now sit as MPs, elected in July 2024

Westminster

27 meetings · MPs, Peers, candidates and advisers

DateWhoCollege, formatWhat it produced
4 Sep 2023Dr Lisa Cameron MPMP, East Kilbride; chair, APPG for Disabilities · SNP (Conservative from 4 Oct 2023)·TeamsWent on to sponsor the manifesto launch, 19 Feb 2024
13 Sep 2023Jo Gideon MPMP, Stoke-on-Trent Central · Conservative·Teams
20 Oct 2023Sir Geoffrey Clifton-Brown MPMP, The Cotswolds · ConservativeNational Star CollegeZoomSigned the capital funding letter
30 Oct 2023Preet Kaur Gill MPMP, Birmingham Edgbaston · LabourQueen Alexandra CollegeZoomQAC followed up in writing
3 Nov 2023Chi Onwurah MPMP, Newcastle upon Tyne Central · LabourChoices CollegeZoom
3 Nov 2023Edward Timpson MPMP, Eddisbury · ConservativePetty Pool CollegeCollege visitCo-signed the letter to the children's minister with Peter Aldous
20 Nov 2023Lizzi CollingeElected 2024Labour candidate, Morecambe and Lunesdale · LabourBeaumont CollegeOpposition candidates roundtable (Teams)
20 Nov 2023Patrick HurleyElected 2024Labour candidate, Southport · LabourArden CollegeOpposition candidates roundtable (Teams)
20 Nov 2023Abtisam MohamedElected 2024Labour candidate, Sheffield Central · LabourFreeman CollegeOpposition candidates roundtable (Teams)
20 Nov 2023Louise JonesElected 2024Labour candidate, North East Derbyshire · LabourLandmarks CollegeOpposition candidates roundtable (Teams)
20 Nov 2023Olivia HoneymanLiberal Democrat candidate, Wealden · Liberal DemocratThe Mount Camphill CommunityOpposition candidates roundtable (Teams)
21 Nov 2023Griffin MasonLabour education adviser · Labour·Call
November 2023Peter Aldous MPMP, Waveney · Conservative·Wrote to David Johnston MP; raised specialist FE capital funding in the Commons
November 2023David Davis MPMP, Haltemprice and Howden · Conservative·Opened the January 2024 Commons SEND debate
November 2023Kirith EntwistleElected 2024Labour candidate, Bolton North East · LabourBirtenshaw College
November 2023David CampanaleLiberal Democrat candidate, Sutton and Cheam · Liberal DemocratOrchard Hill College
November 2023Jack DaviesLiberal Democrat candidate, New Forest West · Liberal DemocratFortune Centre of Riding Therapy
28 Nov 2023Lee Anderson MPMP, Ashfield · Conservative (Reform UK from Mar 2024)Portland CollegeTeamsWrote to David Johnston MP the same day
7 Dec 2023Gareth SnellElected 2024Labour candidate, Stoke-on-Trent Central · LabourNewfriars CollegeCollege visit with principals
8 Dec 2023Zarah Sultana MPMP, Coventry South · LabourHereward CollegeCollege visit
16 Jan 2024Simon OpherElected 2024Labour candidate, Stroud · LabourSt Martin's CentreCollege visit with principals
March 2024Baroness Wilcox of NewportShadow education spokesperson, House of Lords · Labour·
March 2024Baroness TwycrossShadow education spokesperson, House of Lords · Labour·
March 2024Clare ScallyAdviser, Labour Lords office · Labour·
March 2024Mark Eastwood MPMP, Dewsbury · Conservative·
5 Apr 2024Simon Lightwood MPMP, Wakefield · LabourCamphill WakefieldCollege visit
August 2024Education special advisersDepartment for Education, new government·

Cardiff Bay

10 meetings · Members of the Senedd and Welsh MPs

DateWhoCollege, formatWhat it produced
8 Nov 2023Paul Davies MSMS, Preseli Pembrokeshire · ConservativeColeg PlasTeamsOffered to table questions; asked an oral question on the ALN Code
17 Nov 2023Lesley Griffiths MSMS, Wrexham; Trefnydd · LabourAspris College North WalesTeams
17 Nov 2023Jonathan Edwards MPMP, Carmarthen East and Dinefwr · IndependentColeg ElidyrZoomGiven a letter to send to the minister
28 Nov 2023Sam Rowlands MSMS, North Wales · ConservativeCambian Pengwern CollegeTeamsCollege visit arranged, 1 Mar 2024
28 Nov 2023Dr James Davies MPMP, Vale of Clwyd · ConservativeCambian Pengwern CollegeTeams
1 Dec 2023Andrew RT Davies MSMS, South Wales Central; leader of the Welsh Conservatives · ConservativeBeechwood CollegeTeams
1 Dec 2023Mark Isherwood MSMS, North Wales; chair, Cross-Party Group on Disability · ConservativeCambian Pengwern CollegeTeamsFollowed up on questions, an opposition debate and the cross-party group
15 Jan 2024Laura Anne Jones MSMS, South Wales East; shadow education minister · ConservativeAspris College South WalesTeams
19 Jan 2024Jane Hutt MSMS, Vale of Glamorgan; Minister for Social Justice · LabourBeechwood CollegeTeams
May 2024Tom Giffard MSMS, South Wales West · Conservative·At the Senedd

Source: the Natspec meetings schedule (November 2023 and January 2024 editions), the briefing notes prepared for each meeting, and the campaign handover note (September 2024). Meetings with candidates were held before the July 2024 general election; “Elected 2024” marks the candidates who won their seats.

On the record

What the meetings put on the record

Every question to a minister, debate speech and letter that followed a Bridgehead meeting or briefing, in date order, with the question as tabled and the answer given. Each one is by a member we met or briefed, came after that contact and pressed one of Natspec’s asks.
3

questions to ministers, Westminster and Senedd

5

ministerial answers on the record

4

debate contributions

2

letters from MPs to the minister

  1. November 2023

    Letter to a minister

    Peter Aldous MP and Edward Timpson MP

    Conservative · House of Commons · to David Johnston MP

    Followed the meeting

    Capital funding of specialist FE colleges: a one-off capital improvement fund and equitable access to future rounds.

  2. 20 Nov 2023

    Written question

    WQ89683

    Paul Davies MS

    Welsh Conservatives · Senedd

    Tabled 12 days after our meeting at Coleg Plas

    Asked the Minister to confirm that learners with complex additional learning needs whose needs cannot be met by their regional further education institution will not be disadvantaged by statutory guidance in the ALN Code.

    Answer, Jeremy Miles, Minister for EducationWhere local provision cannot meet a learner’s complex needs, a local authority may consider other institutions (ALN Code, chapter 17).

    The official record

  3. 28 Nov 2023

    Question on a ministerial statement

    Question on the ALN reforms statement

    Paul Davies MS

    Welsh Conservatives · Senedd

    Names the Natspec meeting on the record

    “I recently met with the national association of specialist colleges.” Pressed the Minister on the end of the Welsh Government’s discretionary powers over placements for 19-year-olds and whether post-16 funding would be ring-fenced.

    Answer, Jeremy Miles, Minister for EducationThe Welsh Government keeps funding decisions on specialist placements from year 13 up to age 25 during the transition; the Minister offered to write.

    The official record

  4. 28 Nov 2023

    Letter to a minister

    Lee Anderson MP

    Conservative · House of Commons · to David Johnston MP

    Followed the meeting

    Capital funding of specialist FE colleges.

  5. 11 Jan 2024

    Debate

    SEND Provision and Funding, backbench debate

    Peter Aldous MP

    Conservative · House of Commons

    After his meeting and his letter to the minister

    “Specialist FE colleges play a vital role and, although they are publicly funded, they are not currently eligible for the capital revenue support to address RAAC… That inequality should be removed.”

    The official record

  6. 11 Mar 2024

    Oral question

    Education questions

    Jane Hunt MP

    Conservative · House of Commons

    Three weeks after she attended the manifesto launch

    Raised Homefield College in Loughborough, “a community-based independent specialist college”, and asked what the Department is doing to promote and support such colleges.

    Answer, Robert Halfon, Minister for SkillsPraised Homefield College and told the House it had been “recently allocated £95,000 for capital spend”.

    The official record

  7. 8 May 2024

    Debate

    Petition debate, reform of the ALN Code

    Sam Rowlands MS

    Welsh Conservatives · Senedd

    After the Cambian Pengwern College visit we arranged, 1 March 2024

    “I had the pleasure recently of visiting Pengwern College in my region… the ALN code… was at the top of their agenda when they met with me.”

    The official record

  8. 5 Sep 2024

    Debate

    Independent Schools: VAT Exemption, take-note debate

    Baroness Monckton of Dallington Forest

    Conservative · House of Lords

    Briefed for the debate

    Speaking as chair of Team Domenica, a specialist post-16 institution: “Where does that leave specialist colleges such as ours, of which there are 130 in England?”

    Answer, Baroness Smith of Malvern, Minister for SkillsHMRC will publish bespoke guidance on VAT registration.

    The official record

  9. 5 Sep 2024

    Debate

    Independent Schools: VAT Exemption, take-note debate

    Baroness Barran

    Conservative · House of Lords

    Briefed for the debate

    “It would be helpful if the Minister could clarify if [specialist further education colleges] will be impacted by this.”

    Answer, Baroness Smith of Malvern, Minister for Skills“I can also confirm… that further education institutions will not be affected by these provisions.”

    The official record

Quotations from Hansard and the Senedd Record of Proceedings. The letters to the Minister for Children are from the campaign’s correspondence file and are not part of the parliamentary record.

Results

The results, 2023-04 to 2024-06

20 pieces across 2 countries

Counts come from the coverage book, piece by piece. Audience figures are measured per outlet (Portal Coverage Builder, September 2026) and marked with an asterisk.
2

continents

17k

estimated readers*

*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.

PIECES PER MONTH, 2023-04 TO 2024-06

1Apr ’231May8JunJul2AugSepOctNovDecJan ’241Feb4MarApr1May2Jun

The June 2023 spike of 8 pieces is the busiest month in the book. Months with no coverage stay at zero.

The launch

The launch photographs

The manifesto launch at the Palace of Westminster on 19 February 2024, and Sir Keir Starmer with a Hereward College student.

01 / 06

Index

Index of coverage

All 20 pieces, by country

2 countries by pieces of coverage, each country’s pieces newest first, headlines as published, in one language. Broadcast, video and print items are tagged; 0 pieces carry no publication date. Open the live coverage book

United Kingdom

19 pieces · 9 outlets

FE News Labour's 2024 General Election Manifesto · United Kingdom

13 Jun 2024

FE News Liberal Democrat Manifesto - A Plan to Save the NHS and Reform Education · United Kingdom

10 Jun 2024

FE News Natspec National Conference relocates to Manchester following hotel fire · United Kingdom

20 May 2024

FE News Condition of Funding changes will prove detrimental to SEND learners · United Kingdom

26 Mar 2024

FE Week Time to put an end to specialist FE's political neglect · United Kingdom

24 Mar 2024

Connect East Midlands Jesse Norman MP champions Hereford College in parliamentary manifesto launch for specialist further education · United Kingdom

7 Mar 2024

FE News Spring Budget 2024- Sector Response on Public Service Productivity Plan and More · United Kingdom

6 Mar 2024

United Kingdom, continued

FE News Shadow Ministers Unite for Specialised FE Commitment in Future Labour Government · United Kingdom

20 Feb 2024

FE Week David Johnston appointed children’s minister as Coutinho promoted · United Kingdom

31 Aug 2023

Special Needs Jungle A new SEND minister NOW? Disabled children deserve better than to be a government testing ground for ambitious MPs · United Kingdom

31 Aug 2023

That's TV Manchester (X) "It completely opens up their entire world" · United Kingdom social

30 Jun 2023

About Manchester Students star in top regional sporting event for young people with Special Educational Needs and Disabilities · United Kingdom

29 Jun 2023

FE News Students star in top regional sporting event for young people with Special Educational Needs and Disabilities (SEND) · United Kingdom

28 Jun 2023

Bdaily Education body CEO awarded OBE after 25 years’ work in education · United Kingdom

23 Jun 2023

United Kingdom, continued

FE News Derby-based chief executive awarded OBE after 25 years’ work in education · United Kingdom

20 Jun 2023

TheBusinessDesk.com Derby-based chief executive awarded OBE after 25 years' work in education · United Kingdom

20 Jun 2023

UK Parliament Committees Corrected oral evidence: Access to public services for young disabled people · United Kingdom

7 Jun 2023

FE Week Six specialist colleges honoured at Natspec Innovation Awards 2023 · United Kingdom

25 May 2023

FE Week DfE opens college capital loans applications · United Kingdom

25 Apr 2023

Nigeria

1 piece · 1 outlet

The Paradise Derby-based chief executive awarded OBE after 25 years’ work in education · Nigeria

20 Jun 2023

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