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Clue
Cycle & fertility tracking app
Women's & family health
Clue, made by Berlin's Biowink GmbH, is a science-backed period and cycle tracking app used in 180 countries.
The read
Clue was one of the earliest cycle-tracking apps to position itself on scientific rigour and data-privacy grounds, distinguishing it from more lifestyle-oriented competitors. Leadership changed in September 2024 when long-time CEO Audrey Tsang stepped down and Chief Product Officer Rhiannon White, a former Shazam and BBC product leader, was appointed CEO.
The company closed a new funding round in January 2026, its most recent injection of institutional capital as it continues to compete for share in a crowded femtech tracking market.
The Bridgehead view
Clue's brand equity is built on being the "clinically credible" alternative to larger rivals, but that positioning is a harder monetisation story than a more consumer-lifestyle-driven leader, which is likely why fresh funding was needed in early 2026 even after a decade in market.
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Related platforms
Others in the sector map
At-home hormone & fertility diagnostic testing
Hertility Health
Hertility Health sells direct-to-consumer at-home hormone and fertility blood tests paired with clinician-reviewed reports on reproductive health.
ReadCycle, fertility & pregnancy tracking app
Flo Health
Flo is an AI-powered cycle, fertility and pregnancy tracking app used by millions of women worldwide to log symptoms and predict ovulation and periods.
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