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Flo Health
Cycle, fertility & pregnancy tracking app
Women's & family health
Flo is an AI-powered cycle, fertility and pregnancy tracking app used by millions of women worldwide to log symptoms and predict ovulation and periods.
The read
Flo Health, founded in 2015 by brothers Dmitry and Yuri Gurski, has grown into the world's most-downloaded women's health app, combining cycle and symptom tracking with AI-driven predictions and an anonymous community feature. In 2024 it raised over $200m from General Atlantic, becoming the first purely digital women's health app to reach unicorn status at a valuation above $1bn.
By 2025 the company reported $275m in annual subscription revenue, and now reports roughly 77 million monthly active users globally.
The Bridgehead view
Flo has effectively won the consumer distribution war in femtech through sheer scale, which increasingly makes it a data and advertising platform as much as a health app, raising the regulatory and privacy scrutiny that comes with holding that much sensitive reproductive data.
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Related platforms
Others in the sector map
Cycle & fertility tracking app
Clue
Clue, made by Berlin's Biowink GmbH, is a science-backed period and cycle tracking app used in 180 countries.
ReadAt-home hormone & fertility diagnostic testing
Hertility Health
Hertility Health sells direct-to-consumer at-home hormone and fertility blood tests paired with clinician-reviewed reports on reproductive health.
ReadThe firm that knows health-tech
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