Building a consumer health brand?
We run PR for companies in this market: from category launches and funding announcements to regulatory communications and the press cycle that comes with selling directly to consumers, employers or insurers.
Withings
Connected health devices
Wearables & consumer diagnostics
Withings makes connected consumer health hardware — smart scales, blood pressure monitors, sleep sensors and multi-sensor devices like BeamO — paired with a companion health app.
The read
Withings sells a broad line of connected health hardware, from its original smart scale to blood pressure cuffs, sleep mats and its newest device, BeamO, a handheld unit combining an ECG, digital stethoscope, thermometer and pulse oximeter into a single at-home check-up tool. BeamO received FDA clearance and launched in the US in November 2025, after first shipping in Europe in early 2025, and has picked up multiple CES Innovation Awards.
Withings also runs a separate Health Solutions business supplying its devices into remote patient monitoring and disease management programmes for insurers and clinicians, sitting alongside its consumer retail business.
The Bridgehead view
Withings occupies the multi-device, multi-parameter end of consumer health-tech that single-metric wearables like Whoop and Oura don't cover, and BeamO's FDA clearance shows it's willing to seek genuine medical-device status rather than stay in the lighter-touch wellness category.
Work with us
Working across health, insurance or benefits?
We advise insurers, employers and benefits providers on reputation, policy engagement and communications that understand the sector.
Related platforms
Others in the sector map
Smart ring for sleep & recovery tracking
Oura
Oura makes the Oura Ring, a finger-worn sensor and subscription app that tracks sleep, readiness and activity for consumer wellness rather than clinical diagnosis.
ReadFitness & recovery wearable
Whoop
Whoop makes a screenless wristband and subscription platform that tracks strain, recovery and sleep for athletes and health-conscious consumers.
ReadThe firm that knows health-tech
We map this sector because
we represent it.
Whether you build consumer health technology or work across the insurers, employers and providers who buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.
