Building a consumer health brand?
We run PR for companies in this market: from category launches and funding announcements to regulatory communications and the press cycle that comes with selling directly to consumers, employers or insurers.
Wysa
AI mental wellbeing chatbot
Consumer mental health & therapy
Wysa is an AI-driven mental wellbeing chatbot using CBT and mindfulness techniques, sold direct-to-consumer alongside separate NHS-integrated clinical products.
The read
Wysa's consumer product is a free AI chatbot offering CBT-based self-help, but the company's more recent growth has come from clinical and provider-facing tools sold into NHS Talking Therapies services. It holds FDA Breakthrough Device Designation for a clinical-grade conversational agent targeting chronic pain with co-occurring depression or anxiety, and secured a further Wellcome Trust grant in February 2026 to continue that work.
Its consumer chatbot remains free and direct-to-consumer, distinct from the NHS-facing product line that now drives much of its growth story.
The Bridgehead view
Wysa is increasingly a clinical-services and NHS-procurement business wearing a consumer-app front door, which makes its consumer product the more genuinely comparable peer to Calm and Headspace, even as its growth narrative pulls toward provider sales.
Work with us
Working across health, insurance or benefits?
We advise insurers, employers and benefits providers on reputation, policy engagement and communications that understand the sector.
Related platforms
Others in the sector map
Meditation, sleep & mindfulness app
Headspace
Headspace is a consumer meditation, sleep and mindfulness app that also connects members to coaching, therapy and psychiatry through its Headspace Care telehealth arm.
ReadSleep, meditation & relaxation app
Calm
Calm is a consumer app for sleep, meditation and relaxation, with a separate Calm Health product distributed to employers and health plans.
ReadThe firm that knows health-tech
We map this sector because
we represent it.
Whether you build consumer health technology or work across the insurers, employers and providers who buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.
