CONTRIBUTOR
Political and Media Consultant, Bridgehead Communications
London
WRITES ABOUT
Alice West is a political and media consultant at Bridgehead Communications, where she works with clients across health and social care, corporate and education. Her work runs from political engagement and policy analysis through to media relations and campaign strategy, turning what is happening in Westminster and the sector press into something an operator, a board or a journalist can act on.
She writes Bridgehead’s practical insight for provider and corporate audiences: the referral and reputation dynamics that decide care home occupancy, and the citation gap that determines which MedTech companies get quoted. Alice studied at the University of Leeds and is based in London.
SOURCES
How UK MedTech companies build PR strategies around clinical credibility, NICE appraisal timing, and NHS decision-maker trust rather than budget or broadcast volume.
UK MedTech companies stall when they treat market access as a post-approval problem. Here is what the fastest-growing firms do differently in 2026.
How consumer health technology is reshaping UK patient behaviour in 2026, and what it means for healthtech communications and PR strategy.
Most MedTech executives are built for investors, not NHS commissioners. Learn what clinical buyers need to hear and how to close the credibility gap in 2026.
Speak with us
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
