CONTRIBUTOR
Alice West
Political and Media Consultant, Bridgehead Communications
London
WRITES ABOUT
About Alice
Alice West is a Political and Media Consultant at Bridgehead, working with clients across health and social care, corporate and education.
Words by Alice
All insights →News & Editions
15
MedTech PR Strategy: What the UK's Most Watched Companies Do
How UK MedTech companies build PR strategies around clinical credibility, NICE appraisal timing, and NHS decision-maker trust rather than budget or broadcast volume.
UK MedTech Growth in 2026: What Top Companies Do Differently
UK MedTech companies stall when they treat market access as a post-approval problem. Here is what the fastest-growing firms do differently in 2026.
Consumer HealthTech and Patient Behaviour in 2026
How consumer health technology is reshaping UK patient behaviour in 2026, and what it means for healthtech communications and PR strategy.
Why MedTech Executives Are Invisible to NHS Buyers
Most MedTech executives are built for investors, not NHS commissioners. Learn what clinical buyers need to hear and how to close the credibility gap in 2026.
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