CONTRIBUTOR
Alice West
Political and Media Consultant, Bridgehead Communications
London
WRITES ABOUT
About Alice
Alice West is a political and media consultant at Bridgehead Communications, where she works with clients across health and social care, corporate and education. Her work runs from political engagement and policy analysis through to media relations and campaign strategy, turning what is happening in Westminster and the sector press into something an operator, a board or a journalist can act on.
She writes Bridgehead’s practical insight for provider and corporate audiences: the referral and reputation dynamics that decide care home occupancy, and the citation gap that determines which MedTech companies get quoted. Alice studied at the University of Leeds and is based in London.
SOURCES
Words by Alice
All insights →News & Editions
2
The Citation Gap: Why MedTech Companies Get Quoted (And How to Become One)
The same handful of MedTech companies dominate trade coverage and procurement conversations, not because their products are better, but because citation compounds. Here is why the pitch-first approach produces diminishing returns, and what an insight-led publishing programme actually looks like.
How Care Home Providers Can Build Sustainable Occupancy Through Referral Networks and Reputation
Occupancy is rising sector-wide, but individual providers still carry meaningful vacancy risk. The cause is rarely a shortage of demand, it's referral friction and a reputation gap that discharge teams and families both check before a placement is made.
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