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Charac
Independent pharmacy management platform
Patient access & engagement
London-founded platform giving independent community pharmacies a digital front door for patients, covering prescription ordering, delivery management and private services.
The read
Charac provides independent community pharmacies with a patient-facing app and back-office platform covering repeat prescription ordering, delivery management and private clinical services, aiming to help smaller pharmacies compete with larger chains' digital offerings. It has been backed by the National Pharmacy Association, Royal Mail and ASX-listed MedAdvisor Solutions among others.
Its March 2024 acquisition of prescription delivery management system PDM extended its logistics capability, reflecting a strategy of consolidating the fragmented tools independent pharmacies otherwise cobble together from multiple suppliers.
The Bridgehead view
Charac's backers, the National Pharmacy Association and Royal Mail rather than typical health-tech venture funds, signal that its real audience is trade bodies and delivery infrastructure as much as pharmacy owners themselves, which should shape how it pitches its own story.
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